How do I set up the TikTok Pixel on Hotmart?

The TikTok Pixel allows you to track the actions visitors take on your product pages, such as page views, checkout starts, and purchases. This information helps you measure your campaign performance and optimize your ads within the TikTok platform.

In this article, you'll learn how to create a Pixel in TikTok Ads Manager, locate your Pixel ID, and set up the integration on Hotmart to start sending conversion events.

What is the TikTok Pixel?

The TikTok Pixel is a tracking tool that connects your TikTok Ads Manager account to your product pages on Hotmart. Once it's set up, it sends events related to visitor behavior, allowing you to track conversions and use this data to optimize your advertising campaigns.

Before you start the setup on Hotmart, you need to create a Pixel in your TikTok Ads Manager account and copy its corresponding Pixel ID.

How do I create a Pixel in TikTok Ads Manager?

If you haven't created a Pixel yet, follow these steps in TikTok Ads Manager:

1. Sign in to your TikTok Ads Manager account.
2. Select Events Manager.
3. Create a new Web data source if you don't already have a Pixel.
4. Once the Pixel has been created, copy the Pixel ID, which will be used during the Hotmart setup.

Important: Since this is an external platform, the steps above may change without prior notice. If you have any questions about creating a Pixel, please refer to TikTok's official Help Center.

How do I set up the TikTok Pixel on Hotmart?

After creating your Pixel and copying the Pixel ID, complete the setup on Hotmart:

1. Sign in to your Hotmart account at https://app.hotmart.com.
2. In the left-hand menu, click Tools, then Show all.
3. Select Tracking Pixel.
4. Choose the product you want to configure.
5. Click TikTok.
6. Paste your Pixel ID and click Continue.
7. Select the event types you want to track. At this stage, review the advanced settings carefully before proceeding.
8. Click Continue.
9. To finish, click Save.

Once you've saved the configuration, the Pixel will be set up to send the selected events between Hotmart and TikTok.

 

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