The LinkedIn pixel, known as the LinkedIn Insight Tag, allows you to track actions taken by users after they interact with your ads on the platform. By integrating this feature with Hotmart, you can monitor events related to your product and analyze the performance of your campaigns more accurately.
In this article, you'll learn how to locate your Insight Tag ID in LinkedIn Campaign Manager and how to set up the tracking pixel on Hotmart to monitor the events you want to track.
What is the LinkedIn Insight Tag?
The LinkedIn Insight Tag is a tracking code provided by LinkedIn Ads that helps advertisers measure conversions, understand visitor behavior, and create audiences for remarketing campaigns.
When you configure the integration with Hotmart, you allow specific events related to your product to be sent to LinkedIn, making it easier to analyze the results of your campaigns.
How do I find my Insight Tag ID on LinkedIn?
Before setting up the integration on Hotmart, you need to locate your Insight Tag identifier within LinkedIn Campaign Manager. To find this information:
- Sign in to your LinkedIn Campaign Manager account.
- Select the advertising account you want to use.
- Access the Insight Tag section of your account.
- If you do not have an Insight Tag created yet, follow the instructions provided by LinkedIn to activate it.
- Locate the Partner ID field and copy the number displayed there, as it will be used during the setup process on Hotmart.
Note: The names and locations of some menu options may vary as LinkedIn updates its platform. If you have trouble finding the Insight Tag, refer to LinkedIn's official documentation.
How do I set up the LinkedIn pixel on Hotmart?
After copying the Partner ID from your Insight Tag, follow the steps below to complete the setup on Hotmart:
- Sign in to your Hotmart account at https://app.hotmart.com.
- In the left-hand menu, click Tools and then Show all.
- Select Tracking Pixel.
- Choose the product that will receive the configuration.
- Click LinkedIn.
- Paste your Insight Tag ID into the indicated field and click Continue.
- Select the event types you want to track. At this stage, review the available advanced settings as well. Then, click Continue.
- To finish, click Save.
Once the setup is complete, the selected events will start being sent to LinkedIn based on the actions users take throughout the purchase journey.