The Pinterest pixel is a tool that helps track the actions visitors take after clicking on your ads. With it, you can measure results, better understand your audience's behavior, and optimize your campaigns based on conversion data.
By integrating the Pinterest pixel with Hotmart, you can send events related to your customers' purchase journey, making it easier to track the performance of your marketing efforts.
In this article, you'll learn how to locate your Pinterest pixel ID and how to set it up for a product on Hotmart.
How do I find my Pinterest pixel ID?
Before setting up the pixel on Hotmart, you'll need to copy the pixel ID available in your Pinterest Ads account.
Since the Pinterest interface may change over time, we recommend checking the platform's Help Center if you have difficulty locating this information.
In general, the pixel ID can be found in the conversions management section of your Pinterest Ads account. Once you've copied the ID, continue to the next step.
How do I set up the Pinterest pixel on Hotmart?
To connect the pixel to a product on Hotmart, follow these steps:
- Log in to your Hotmart account at https://app.hotmart.com.
- In the left-hand menu, click Tools, then Show all.
- Select Tracking Pixel.
- Choose the product that will receive the configuration.
- Click Pinterest.
- Paste your pixel ID and click Continue.
- Select the event types you want to track. At this stage, carefully review the advanced settings as well.
- Click Continue.
- When you're finished, click Save.
After saving the configuration, Hotmart will begin sending the events selected during the setup process to Pinterest.