How to create a livestream in your Hotmart Members Area (Beta)

Important: This feature is still in the beta phase and is only available to select creators.

Anyone who has a product registered in the Hotmart Members Area can now create livestreams for their students. This is yet another way to deliver amazing content and boost audience engagement. Check out the step-by-step guide on how to create a livestream.

1. Access your Hotmart account at the link: https://app-vlc.hotmart.com/login 
2. In the left side menu, select Products.
3. Click on I'm a creator and select the course for which you want to create a livestream.
4. Click on Access Hotmart Club in the upper right corner.
5. If you want to add a new module, click on Content and then Add Module
6. If you want to add content to an existing module, click on Content and select the module.
7. After creating the module, you will be redirected to the content section. There you’ll see the module you’ve just created with some options on the right side. Click on Live. 
8. A "Create a Livestream'' screen will open, in which you must choose the Streaming Method (Youtube or Vimeo) and insert the video link. Important: You must add a YouTube or Vimeo livestreaming link. These streaming methods allow you to talk to several people at the same time.
9. Then enter the title, description, date, and time of the livestream.
10. When it goes live via Hotmart, click on the desired thumbnail and choose the image that best represents your event. 
11. Click on Save and Go Back.
12. Then, on the modules screen, choose the live module you created and click Publish.

How to enable livestreaming on your Youtube account

Follow the step-by-step instructions below in video or text:

1. Log into YouTube with your Google account.
2. In the upper right corner, click on the camera icon.
3. Click on the Go Live option.
4. Important: To enable the streaming tool, you need to verify your YouTube account. To do so, click Activate.
5. Then click on Verify.
6. Choose your country and how you want to receive the verification code.
7. Add your number and click Submit.
8. Enter the verification code and click Submit.

Done! Now just wait for your account to be activated, which may take up to 24 hours. Then, you'll be able to go live on YouTube, either using your smartphone or your computer's webcam.

Create a livestream using a webcam

Follow the step-by-step video below:

Chat during livestream

Follow the step-by-step instructions below in video or text:

Enable the chat feature in the upper right corner. When the chat is enabled, your audience will be able to send messages and ask questions when your webinar is live. It’s an opportunity to build an even stronger relationship with your audience!

Note:

• You can enable/disable the chat at any time. 
• Inappropriate comments can be deleted.
• You can reply to each comment individually.

How to create triggers for livestreams 

Triggers are highlighted links that are fixed to your livestream chat. With triggers, you can encourage more audience engagement and offer other products to make live sales. Follow the step-by-step instructions below in video or text:

1. Access the livestream you've created.
2. Click on the Triggers tab.
3. Click New Trigger.
4. Now click on External Link (CTA). A CTA (call to action) is a button with a short, clear, and eye-catching text that should attract your audience's attention. 
5. To make the trigger more interesting, customize the text and CTA.
6. Define if this is a scarcity trigger, i.e., it will only be displayed for a short amount of time.
7. To make it even more attractive, choose the background color of the button.
8. Enter an external link. It could be to your checkout page, for example. 
9. Click Save and activate it when the time is right.

Important: only one trigger can be displayed at a time. 

How to create highlighted messages

1. Access the livestream you've created.
2. Click on the Triggers tab.
3. Click New Trigger.
4. Now click on Highlight. 
5. To make the trigger more engaging, customize the text.
6. Define if this is a scarcity trigger, i.e., it will only be displayed for a certain amount of time.
7. To make it even more attractive, choose the button’s background color.
8. Click Save and activate the trigger when the time is right.

How to access the Livestream Dashboard to assign specific access to your team

If you already using the Live feature in the Hotmart Club (Members Area), whether in Online Event or Online Course format, it is now possible for users with Administrator, Editor, and Moderator profiles to access the Livestream Dashboard.

To add participants, follow the steps below:

1. Access your Hotmart account through the link: https://app-vlc.hotmart.com/login 
2. In the side menu, choose Products
3. Click on I'm a producer and on the course you want to live
4. Click Access Hotmart Club in the upper right corner
5. In the left side menu, click Participants and then Import Participant
6. Fill in the Name, E-mail, Language fields. Then choose a Profile and Date

Administrator: the ideal access profile for the few people on the team who need full autonomy.

• Allows users to create, edit, publish, and delete Content, Livestream, and Ad type pages.
• Allows users to access the Livestream Dashboard and perform all actions including starting and ending Livestreams.
• Allows users to access Settings from the Members Area.

Editor: the ideal access profile for teams that will work with the event's content management.

• Allows users to create, edit, publish, and delete Content, Livestream, and Ad type pages.
• Allows users to access the Livestream Dashboard, create and activate triggers, send and respond to chat messages, mute users, view reports, and live ratings made by viewers.
• Does not allow users to start or end Livestreams.
• Does not allow users to access Settings from the Members Area.

Moderador: the ideal access profile for teams that will only work with moderation:.

• Allows users to access the Comments tab to moderate page comments.
• Allows users to access the Livestream Dashboard, only being able to send and reply to messages in the chat and mute users.
• Does not allow users to start or end Livestreams, create and activate triggers, view reports, and other Livestream features.
• Does not allow users to access Settings from the Members Area.

Important: the Moderator profile does not have access to the Contents tab of the Members Area and therefore cannot access the Livestream Panel. It's necessary for an Administrator to manually send the Livestream Dashboard link to the Moderator to allow access.

FAQ

Is it possible to create livestreams on Zoom or Google Meet?

Livestreams in Hotmart's Members Area are not recommended for creators who want a live event where everyone can activate their camera, speak using their microphone, and the audience can be divided into groups (breakout rooms).

Is the video recorded automatically?
Automatic recording will depend on the streaming method used: YouTube or Vimeo. Once the recording is ready, you can make it available in the Hotmart Members Area for your students to watch as often as they like or for a period of time, whatever you prefer.

How can I sell the recording?
To sell recordings of livestreamed classes, you can create additional modules in your existing product. This way, you can make the recordings available for an extra fee, and they can all be found in the same Members Area.

What is the difference between a Livestream in the Hotmart Members Area and the Webinar tool?
The Webinar is a tool to broadcast your content live, sell your product, and capture potential buyers (leads). Livestreams in the Members Area are meant for you to deliver live content to those who are already your students as a way to add more content and value to their journey, boosting engagement and sales.

What is the difference between livestreams in the Hotmart Members Area and Online Events?
Online Events must have a start and end date, so they’ll also have a limited sales period. Livestreams in the Members Area are for online courses hosted in the Hotmart platform, whose sales period may be longer (evergreen). 

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