How to customize my Hotmart Club?

Customizing your members area is a great way to provide a unique experience that aligns with your brand’s identity for your students. In this article, we’ll explain step by step how to configure each tab available in the Hotmart Club customization section, making it easier to create an environment that stands out and adds value to your products.

To start, you’ll need to access the members area you want to customize. Just follow the steps below:

1. Log in to your Hotmart account at https://app.hotmart.com.
2. On the left sidebar, click on Products and then select Members area.
3. Select the members area you want to set up and click on Customization in the left sidebar.
4. The customization screen will open, and you will see the following tabs: General, Header, Banner, Sections, Login screen, and Application.

Below, we’ll explain what settings you can define in each of these tabs:

❯ General: Set the colors of your Hotmart Club

The General tab is where you set up the main look of your members area. Here, you can choose the colors and the theme that will define the visual identity of your Hotmart Club. These choices are crucial to create an environment that matches your brand identity.

To set up the colors, follow these steps:

1. Set the Accent color of your members area: select a suggested color or enter a specific color code that best represents your brand.
2. Choose the Standard mode: opt for light or dark mode, and decide if you allow students to choose their preferred version.
3. Once you’ve finished, click on Publish to save the changes.
   
   

❯ Header: Set up your brand’s identity

The Header tab allows you to customize the top of your members area with your brand’s logo and visual identity. This section is essential to strengthen your visual presence and ensure that students immediately associate your content with your brand.

To set up the header, follow these steps:

1. Upload a Header image that represents your brand: choose an ideal image for each theme (light or dark).
   
   a. Suggested format for the image: PNG with a transparent background.
   b. Maximum suggested dimensions: 180x48 pixels.
   c. Remember that if you allowed the theme switch in the General tab, students will be able to adjust the display theme according to their preference. Therefore, it's a good idea to choose images that contrast well with each theme.
2. Add Alternative text to the image to ensure it is accessible to visually impaired individuals.

3. Once you’ve finished, click on Publish to save the changes.
   
   

❯ Banner: Set up the visual of your Hotmart Club

In the Banner tab, you can define a dynamic visual component that appears on the main page of your members area, ideal for highlighting announcements, offers, or important messages.

To set up the banner images, follow these steps:

1. Select up to three images or videos to compose the image carousel. Use the recommended dimensions to ensure proper display:
   
   a. Banner for computers: 1920x800 pixels.
   b. Banner for smartphones: 720x960 pixels.
   c. GIFs can be up to 5 MB in size.
2. Define Alternative text for each banner image to improve content accessibility.
3. If desired, add a Text in the banner to emphasize a specific message or include a Button to redirect your students to an external page.
4. If you prefer, enable an External link on the banner, allowing any click to redirect students outside the members area.
5. Once you’ve finished, click on Publish to save the changes.
    

❯ Sections: Organize your content

In the Sections tab, you organize your content into categories or modules, making it easier for students to navigate. Structuring and organizing the content is essential to provide a smooth learning experience.

To create sections of products, tracks, and modules, follow these steps:

1. Click on + Create section and select Products, Tracks, or Modules.
   
   a. If you chose to create a Products section:
   → Create a title for the section, like “Highlights” or “New Courses”, that clearly describes the content presented.
   → Choose the cover format (horizontal or vertical) for the products or modules you want to highlight.
   → Select the products that will be available in the section. Only products with active sales will be displayed.
   b. If you chose to create a Tracks or Modules section:

   → Create a title for the section that clearly describes the content presented.
   → Select the products or modules that will be linked in the section. Only products with active sales will be displayed.
2. Organize the order of the sections as needed by dragging and positioning them in the desired sequence.
3. Once you’ve finished, click on Publish to save the changes.

Remember that each members area can contain up to 12 sections, and each section can include up to 12 products or modules.

❯ Login screen: Show your brand identity from the start

The Login screen tab is where you define the first interaction students have with your members area. Customizing it is a way to provide a professional and consistent touch right from the initial access. By adding a background image and setting up your logo, you ensure that the login experience is impactful and aligned with your brand.

To customize the login screen, follow these steps:

1. In the Login Screen tab, click on + Upload Media to add a background image.
2. Use an image with recommended dimensions of 2912x2160 pixels in JPEG or PNG formats, with a maximum size of 8 MB.
3. If you need to adjust your brand's visual identity, go to the Header section and make the necessary changes.
4. Once you’ve finished, click on Publish to save the changes.
   
   

❯ Application: Make access easier for your students (Beta)

In the Application tab, you will find all the tools to set up and customize the Web App for your members area. This feature allows your students to create a shortcut directly on their mobile, computer, or tablet home screen, providing quick access to the content with just one touch.

To create and make your Web App available, follow the steps below:

1. In the Application tab, click to enable your custom app.
2. Choose a name and upload the image that will be the icon of your Web App.
   
   a. The image should be in PNG format and have dimensions of 512x512 pixels.
3. Customize the loading screen by choosing a background color and uploading your business logo.
   
   a. This customization is available only for Android devices.
4. Once you’ve finished, click on Publish to save the changes.
   
   a. Updates may take up to 24 hours to be applied. After making the changes, students who have already downloaded the app will need to download it again to see the updates.

Once published, your students will see a banner at the top of your members area encouraging them to download the app. The banner will be displayed on:

• Computers using Chrome;
• Android phones and tablets using Chrome;
• Apple phones and iPads using Chrome and Safari.

Important: The app feature is still in development. If this option is not yet available to you, don't worry! More users will have access to this feature soon.