Anyone with a product registered in the Hotmart Members’ Area can now create lives (live streamings) for students. That is yet another way to deliver out-of-the-box content and increase audience engagement.
❯ Check out the step-by-step guide on how to create a live stream:
- Access your Hotmart account using the link: https://app.hotmart.com/login
- At the side menu, select Products.
- Click Hotmart Club.
- On Products, access the desired product.
- If you want to add the content to a new module, click + Create Module.
- If you want to create content in a module that already exists, locate the module and, on the Add menu, select the Live option.
- Then, a Live Creation screen will open, where you must choose the Broadcasting Method. If it is YouTube or Vimeo, insert the video link. Important: it must be a live stream link from YouTube or Vimeo. These are streaming services that allow you to talk to multiple people at the same time.
- Then, enter the title, description, date, and time of the broadcast.
- When the transmission takes place via Hotmart, click on the desired thumbnail and choose to leave the image that will be the highlight of your event (the thumbnail).
- Choose Save and Return.
- So, on the modules screen, choose the live stream module and click Publish.
How to enable the chat during a live stream?
Enable the chat feature in the upper right corner. With this feature, you can allow your audience to chat and ask questions with you while the live stream takes place. That is your opportunity to create an even closer relationship with your audience!
Important:
- You can enable/disable the chat at any time.
- Inappropriate comments may be deleted.
- It is possible to respond comment by comment.
How to create live stream triggers (offer button)?
Triggers are highlighted links fixed on the screen within your live stream chat. With them, you can stimulate higher audience engagement and offer other products to make live sales. Follow the step-by-step below:
- Access the already created live stream.
- Click on the Triggers tab.
- Choose New Trigger.
- Now click on External Link (CTA). A CTA (call to action) is a button with an objective and eye-catching text that should get your audience's attention.
- To make the trigger more interesting, customize the trigger and CTA text.
- Then, define whether this is a scarcity trigger, that is, it has a defined display time.
- To give it even more personality, choose the main background color of the button.
- Insert an external link. It could be your payment page, for example.
- Click on Save Changes and activate at the desired time.
Important: Only one trigger can be displayed at a time.
How to create highlighted messages in the chat?
- Access the already created live stream.
- Click on the Triggers tab.
- Choose New Trigger.
- Now click Highlight.
- To make the trigger more interesting, customize the trigger text.
- Then, define whether this is a scarcity trigger, that is, it has a defined display time.
- To give it even more personality, choose the main background color of the button.
- Click on Save Changes and activate at the desired time.
Important: Only one trigger can be displayed at a time.
