Hotmart Pages: discover Hotmart’s page...

Hotmart Pages is Hotmart’s tool that allows you to create, edit, publish, and track pages without the need for advanced technical knowledge. With it, creators can structure pages to promote products, capture leads, centralize links, and analyze access performance in a single environment.

In this article, you will find a complete overview of Hotmart Pages: what the tool is, what types of pages can be created, how to create and manage pages, how to publish them, and where to track statistics. This article brings together the main concepts and serves as a starting point for those who are beginning to use Hotmart Pages.

What is Hotmart Pages and how does it work?

Hotmart Pages is Hotmart’s page builder. It allows you to create pages using artificial intelligence, ready-made templates, or starting from scratch, always through a guided visual editor.

The editor offers features that make it easier to create and customize pages, such as section-based organization, drag-and-drop editing, automatic saving, and more than 100 ready-made templates that can be used by simply replacing text and images. These templates help speed up the creation process, especially for those who are just getting started.

In addition, Hotmart Pages includes automatic filling of basic SEO information, such as title, description, and keywords, based on the content inserted into the page.This helps improve visibility in search engines and makes it easier for your audience to find your pages.

Hotmart Pages can be used for free, allowing you to create and publish pages to start promoting your products or capturing leads. As your needs evolve, such as increasing the number of published pages or accessing additional features, you can subscribe to paid plans that expand these limits. To learn about the available options and understand what is included in each plan, visit the Hotmart extensions page.

What types of pages can I create in Hotmart Pages?

Hotmart Pages allows you to create different types of pages, depending on your strategy goals. Among the main available options are:

Capture pages, focused on collecting leads and integrated with Hotmart Send.
Sales pages, used to present products, offers, and commercial information.
Link in Bio pages, ideal for centralizing important links on social media.
Capture funnels, which automatically create a capture page, a reward email, and a thank-you page, forming a complete lead capture flow.

Each type of page serves a specific purpose, allowing you to choose the most appropriate format to capture leads, promote products, or organize your promotional links.

All pages created in Hotmart Pages are responsive by default, which means they automatically adapt to different screen sizes, such as mobile and desktop. During editing, you can preview the page in different formats and, if necessary, adjust sizes, spacing, or the display of specific elements for the mobile version directly in the editor.

How do I start using Hotmart Pages?

To access Hotmart Pages, follow the step-by-step instructions below:

Access your Hotmart account through the link http://app.hotmart.com .
In the side menu, click Marketing.
Then select Page creator.

When entering Hotmart Pages, you will have access to the My pages, Templates, Domains, and URL redirection menus, available in the left-side menu.

How do I create a page in Hotmart Pages?

In Hotmart Pages, you can create pages in three ways: using artificial intelligence, from templates, or by creating a page from scratch. In all options, the editor guides you through filling in the information and allows you to adjust text, images, buttons, and other visual elements.

❯ Creating pages with artificial intelligence

On the Hotmart Pages home screen, you will find the section What do you want to do?, with creation options designed for different scenarios.

When selecting one of these options, such as lead capture funnel, sales page, capture page, or Link in Bio, the artificial intelligence automatically generates the initial page structure. In the case of sales pages, if you already have an approved product, the page can be automatically linked to that product.

For a complete step-by-step guide, check the articles below:

After automatic creation, you can review and adjust texts, images, and visual elements in the editor, adapting the page to your strategy.

❯ Creating pages from templates

Another option is to create pages using ready-made templates:

In the Hotmart Pages side menu, click Templates.
Browse the template library or use filters and search to find the most suitable template.
When hovering over a template, click View to see the preview or Select to open it in the editor.
In the editor, customize page elements such as text, images, and buttons.
Changes are automatically saved as a draft. When the page is ready, simply click Publish to make it live.

Many templates already include prewritten text, which can be adjusted according to your needs.
If you want, you can also use AI to improve them: click on the text and then on the sparkle icon to access the available options.

❯ Creating pages from scratch

When choosing to create a page from scratch, you start with a blank structure and can add sections and elements according to your needs.
The editor allows you to insert text, images, videos, buttons, forms, and other components, organizing the content visually.

To create your page from scratch, follow these steps:

In the Hotmart Pages side menu, click Templates.
On the new page, click the blank template to start creating.

This option is recommended for those who want more control over the page structure.
To dive deeper into using the editor’s features, check this article.

If you want to save the created page, you can turn it into a saved template. To learn how, check this article.

How do I manage my pages after creating them?

All pages created in Hotmart Pages are available in the My pages menu, which centralizes the viewing and management of pages and folders in your account.

In this menu, you can track all created pages and perform the main management actions, such as editing content, publishing or unpublishing pages, duplicating, renaming, moving, or removing pages.
Actions are available on the right side of each item through the Publish, Edit buttons, and the three-dot menu.

Through the three-dot menu, you can:

Unpublish a page without deleting it, removing only public access.
Duplicate an existing page.
Access page metrics when the feature is available in your account plan.
Move pages between folders.
Preview a page before publishing.
Rename pages or folders.
Remove pages by sending them to the Trash, where they remain available for restoration for up to 30 days.

To make organization easier, you can group pages into folders, creating structures by product, launch, or page type. This organization helps keep your projects clearer and makes it easier to find content as your operation grows.

Folders can be created, renamed, moved, or removed directly in the My pages menu. You can also create subfolders by moving one folder inside another. Deleted folders follow the same rules as pages and can be restored from the Trash within 30 days.

How do I publish my pages?

After finishing editing, the page needs to be published to be available to the public.
Publishing can be done either through the My pages menu or directly within the editor.

When publishing through the My pages menu, locate the desired page and click Publish. At that moment, a pop-up will be displayed with some options that can be adjusted before putting the page live, such as:

Page URL customization. Learn how to customize the URL by clicking here.
Setting up redirects to another page or external link.
Downloading the page code, if you want to use it on your own server.

After reviewing or keeping the default options, click Publish to make the page available.

It is also possible to publish directly from the editor. During editing, all changes are automatically saved as a draft. When the page is ready, simply click Publish in the top right corner of the editor.

If you need to make adjustments after publishing, you can edit the page again and republish it to update the version shown to the public.

How do I track my page metrics?

Hotmart Pages includes a Metrics feature that allows you to track the performance of created pages and understand how visitors interact with your content.
With this information, you can evaluate whether the page is achieving its goal, such as attracting visitors, maintaining audience attention, or generating sign-ups.

Metrics are available directly in the My pages menu. To access them, locate the desired page, click the three-dot icon next to its name, and select Metrics. The data is displayed in charts and tables, making it easier to visualize and analyze results.

Among the main available information are:

Number of visitors, including unique visits and total visits, which helps you understand the page’s reach.
Visitors' origin, indicating where visitors are coming from, such as social media, direct links, or other sources.
Device used, showing whether access happens mainly via mobile or desktop.
Average duration, indicating how long, on average, people stay on the page.
Conversions, such as sign-ups made through Hotmart Send forms when this type of element is present on the page.

It is also possible to filter data by period, such as day or time, which helps identify access patterns and visitor behavior over time.

It is important to note that metrics may take up to 24 hours to update, depending on the volume of access. In current plans, the Metrics feature is available starting from the Sales Accelerator plan.
If the option is not available in your account and you want to use it, you need to upgrade your plan.

Regularly monitoring this information helps identify improvement opportunities, such as adjustments to content, page structure, or promotion strategy, contributing to better results over time.

Frequently asked questions

❯ Is it possible to use Hotmart Pages and Hotmart Send without paying for a subscription?

In addition to the free trial, Hotmart Pages and Hotmart Send also offer a free plan (Freemium).
In this plan, you can:

Create up to 5 pages and publish 1 page in Hotmart Pages, at no cost.
Send up to 300 emails per month using Hotmart Send.

When subscribing to any paid plan, you also get a 7-day guarantee, which allows you to test all features and request cancellation within this period, according to the conditions described in the Purchasing Terms.

❯ Do Hotmart Pages pages work well on mobile?

Yes. Pages are responsive by default and automatically adapt to different screen sizes.
In addition, you can adjust sizes, spacing, and visibility of elements specifically for desktop or mobile.
Learn more in this article.

❯ How can I redirect the URL of a page in Hotmart Pages?

You can redirect the URL of a page created in Hotmart Pages by configuring a redirect at the time of publishing the page.
This feature allows anyone accessing the original link to be automatically directed to another page, without needing to manually update previously shared links.

Redirection is recommended when you need to replace, update, or deactivate a page, but want to keep access to the old address and avoid navigation errors for visitors.

You can redirect the URL to:

An internal page, already created and published in Hotmart Pages.
An external URL, by entering the full link address (starting with https://).

The redirect configuration is done in the Redirection tab, available whenever you click Publish a page in the My pages menu. In this space, you can enable, modify, or remove the redirect whenever needed.

Important: URL redirection is only available for accounts with an active Hotmart Pages subscription. If you are using the free version (Freemium), you need to upgrade your plan to access this feature.

❯ How can I insert a form on my Hotmart Pages page?

In Hotmart Pages, you can insert Hotmart Send forms or external forms directly in the page editor.

During editing, simply add a new element and choose the type of form you want to use.
For Hotmart Send forms, the insertion option is already integrated into the page editor.
External forms must be added using HTML code. See the detailed step-by-step in this article.

After inserting the form, you can configure it according to your strategy and then publish the page so it becomes available to the public.

Important: if you make changes to the form in Hotmart Send, you need to update it on the Hotmart Pages page and republish it for the changes to take effect.

❯ How can I download a Hotmart Pages page to use on my own server?

Hotmart Pages allows you to download the code of a published page so that it can be used on your own server. When downloading the page, you keep the structure, design, and settings defined in the Hotmart Pages editor, allowing you to host it in the environment that best fits your project.

The page download can be done through the pop-up displayed whenever you click Publish a page in the My pages menu. Click the Download tab and then Download code. The generated file can be hosted on the server of your choice, following the instructions of your selected hosting tool.

It is important to consider some points before using this feature:

Page download is only available for accounts with an active subscription to Hotmart Pages and Hotmart Send.
The page must be published in Hotmart Pages for the download to be performed.
The page’s functionality on external servers depends on the page remaining published in Hotmart Pages. If the page is unpublished or deleted, it will stop working on the external server.
Whenever you make changes to the page within Hotmart Pages, you will need to publish it again and download the updated code so that the changes are reflected on the external server.

This feature is recommended for those who want to use the page outside Hotmart’s infrastructure while maintaining control over hosting without losing the layout and settings created on the platform.

Menu

Hotmart Pages: discover Hotmart’s page creation tool