A sales page is the space where a product is presented to the buyer, bringing together the main information that supports the purchase decision, such as description, benefits, price, and offer conditions.
In Hotmart Pages, you can create a sales page with the support of artificial intelligence. This feature uses the information from a previously registered product to automatically generate an initial page structure, including texts, sections, and content organization, which can be reviewed and adjusted at any time.
In this article, you’ll understand how the AI-powered sales page works, what is required to use it, and how to create one in Hotmart Pages.
How to create a sales page with artificial intelligence?
To create a sales page with artificial intelligence, follow the steps below:
- Access your account via http://app.hotmart.com.
- From the side menu, click Marketing and then Page creator
- On the Hotmart Pages home screen, find the section What would you like to do?
- Then, select the option Create your sales page with Artificial Intelligence.
- In the next step, Hotmart Pages will display the available page templates. You can preview each template before choosing the one that best fits your strategy.
- Choose the desired page template and click to proceed.
- Select the product for which the page will be created.
- Choose the offer that will be linked to the page’s purchase buttons and the price that will be displayed.
- After this selection, Hotmart Pages will begin automatically generating the page based on the product information.
Then, wait for the page to be generated. You’ll be able to customize the colors and presentation of your product, as well as review and adjust the generated content.
How to review and adjust the automatically generated content?
After the page is generated, Hotmart Pages provides steps for reviewing the content:
- In the Customize colors step, choose from the suggested options or manually customize them according to your brand’s visual identity.
- In the Introduce the product step, review the automatically created title and subtitle. If needed, you can edit the texts manually or use the Create text with AI option. In this same step, you can also add a product image.
- In the Describe the product step, review the text that explains what is being offered. This content can be adjusted manually or regenerated with the help of artificial intelligence. If you prefer, you can also include a video hosted on YouTube or Vimeo, or disable this option.
- In the Introduce the author step, review or edit the product creator’s information, including description and image, helping to provide context about who is behind the offer.
- In the Offer the product step, check the details of the linked offer, such as price and payment link. If you want to associate a different offer, use the Change offer option. You can also adjust the text displayed on the purchase button.
The page created with artificial intelligence does not replace manual content review. It is designed to speed up the creation of the initial structure, but it’s important to verify that all information is complete, accurate, and aligned with your sales strategy.
How to publish the sales page?
After reviewing all creation steps, complete the process by following the steps below:
- Click Publish to finish creating the page.
- Use the option Go to published page to check how it will appear to visitors.
- If you need to make additional adjustments, select Continue editing to access the Hotmart Pages editor. In this environment, you can configure additional information such as guarantee, installment options, FAQs, and other page elements.
- Changes made in the editor are automatically saved as a draft. To update the published version, simply click Publish again after making adjustments.
After publishing, the sales page will be available in Hotmart Pages and can be edited whenever needed. Pages are responsive and automatically adapt to different screen sizes. Even so, it is recommended to review the mobile view before sharing the page, ensuring a good experience for users accessing it from mobile devices.