After publishing a page on Hotmart Pages, you can track how many people access your content, where these visitors come from, and how they interact with your page. To do this, you can integrate your page with Google Analytics, a free Google tool that allows you to monitor access and behavior data.
In this article, you’ll learn what Google Analytics is, when it makes sense to use it on Hotmart Pages, and how to set up the tool step by step to track visits to your pages.
What is Google Analytics?
Google Analytics is an analytics tool that collects and organizes data about access to websites and pages on the internet. With it, you can view information such as the number of visitors, most visited pages, traffic sources, and time spent on the page.
On Hotmart Pages, Google Analytics can be used to track page performance, but it does not directly affect indexing or ranking in Google search results. If your goal is to make your page appear in Google results, check the article about SEO on Hotmart Pages.
When should I use Google Analytics on Hotmart Pages?
Integration with Google Analytics is recommended when you want to:
- Monitor the volume of visits to your pages.
- Understand where your visitors come from (social media, ads, search, among others).
- Evaluate the performance of campaigns and promotions.
- Analyze user behavior after accessing the page.
Using this tool is optional and not required to publish pages on Hotmart Pages.
What do I need before setting up Google Analytics?
To use Google Analytics on Hotmart Pages, you need to have a property in Google Analytics 4 (GA4). A property is the space where Google records and organizes access data from your website or page.
To create a property in Google Analytics 4, follow the steps below:
- Go to Google Analytics at analytics.google.com.
- Create a new account or select an existing one.
- Set the property name (for example, your business or page name), time zone, and currency.
- Create a Web data stream, enter your page URL (without https), and complete the setup.
After this process, Google will display the Measurement ID and the global site tag code, which starts with G-. Copy this information and keep it saved (for example, in a notes file) until you insert the script into Hotmart Pages.
If you need to access the code again, go to Admin, then Data Streams, select Web, and choose the created stream.
How to set up Google Analytics on Hotmart Pages?
Setting up Google Analytics on Hotmart Pages is done by inserting the tracking script into your pages.
To complete this setup, follow the steps below:
- Access your Hotmart account via the link https://app.hotmart.com/
- In the side menu, click on Marketing and then on Page creation.
- Within Hotmart Pages, select My pages.
- Find the desired page and click Edit.
- In the editor, click the gear icon to access the page settings.
- Select the Scripts option.
- Paste the Google Analytics script into the indicated field.
- Save the changes and publish the page.
After publishing, Google Analytics will start tracking visits from that moment on.
If you use Google Tag Manager to manage scripts, Google Analytics can also be set up through this tool. To learn how to install and configure GTM on Hotmart Pages, see this article.
How to check if Google Analytics is working?
After configuring the script, you can verify if the integration is active by accessing the Google Analytics dashboard.
Once you enter the configured property, you can use real-time reports to confirm whether page visits are being recorded correctly. If data does not appear immediately, wait a few minutes and refresh the page.
Important: Google Analytics is an external tool to Hotmart. Therefore, screen names, options, and flows may be changed by Google at any time. If you have specific questions about internal settings or data displayed in Google Analytics, we recommend checking the official documentation or contacting Google support.
Frequently Asked Questions
❯ Do I need to use Google Tag Manager to set up Google Analytics?No. Google Analytics can be set up directly on Hotmart Pages by inserting the tracking code into the page. Using Google Tag Manager is optional and recommended only if you prefer to centralize script management in a single tool. To learn more, check this article |
❯ Can I use more than one analytics tool at the same time?Yes. You can use other analytics tools, as long as the scripts are compatible and properly configured on the page. |
❯ Does Google Analytics start working automatically after setup?Yes. After correctly inserting the script and publishing the page, Google Analytics will start collecting data automatically, such as visits and page views. However, this information may take a few minutes to appear in the tool’s reports. |
❯ Can I use Google Analytics on more than one Hotmart Pages page?Yes. To track visits on more than one page, you need to insert the Google Analytics code on each page individually or use Google Tag Manager to centralize this setup. |
❯ Does Google Analytics show data from unpublished pages?No. Only published pages can be accessed by visitors and, consequently, generate data in Google Analytics. |
❯ What is the difference between Google Analytics and Google Tag Manager?Google Analytics is a data analytics tool used to collect and display information about visits and interactions on pages. Google Tag Manager, on the other hand, is a script management tool used to organize and trigger codes—such as Google Analytics itself—without the need to insert multiple scripts directly into the page. Both tools are complementary, but they serve different purposes. |