A landing page is a type of page used to collect information from people interested in your content or products, such as name and email. It is widely used in promotion strategies, contact list building, and nurturing relationships with potential customers.
In this article, you’ll learn how to create a landing page with Hotmart Pages, configure its main elements, and where to find the page after publishing to make adjustments.
What is a landing page?
A landing page is designed to gather information from visitors interested in receiving content, materials, or updates. It usually includes a simple form requesting basic data, such as name and email, along with a call-to-action button to submit this information.
In Hotmart Pages, this type of page already comes with a pre-configured structure, making it easy to create—even for beginners. The template can be customized to reflect your project’s visual identity and the content you want to promote.
How to create a landing page in Hotmart Pages?
To create your landing page, follow the steps below:
- Access your account via http://app.hotmart.com.
- From the side menu, click Marketing and then Page creator
- On the Hotmart Pages home screen, find the section What would you like to do?
- Then, select the option Create capture page.
- Choose the displayed template and click Continue.
In the next step, you’ll be able to customize the page details.
How to customize the landing page content?
While creating the page, Hotmart Pages allows you to customize the main texts and the page’s visual elements:
- Title: Use a clear headline highlighting the benefit the visitor will get by signing up. If you need help writing it, you can use the Create text with AI button to refine the content.
- Button text: Define the action the visitor should take, such as “Sign up,” “Receive content,” or “Access material.”
- Colors: Customize the background color of the page, the form box, the texts, and the button, keeping everything aligned with your visual identity.
After making the adjustments, click Continue to proceed.
How to configure the page form?
The landing page form is pre-configured by default with the fields Email and First name. If you need to collect additional information, you can edit the available fields:
- Click the pencil icon to edit the form.
- Add, remove, or adjust fields according to your needs.
- Review the information before finishing.
- Once all steps are complete, click Publish.
In the window displayed after publishing, use the option Go to published page to test how the page will appear to visitors.
Where to find and edit my landing page?
After publishing, your landing page will be available in the Hotmart Pages side menu under My pages. In this section, you can:
- Edit texts and visual elements.
- Adjust colors and layout.
- Customize the access URL. To learn how, check this article.
Additionally, in the Templates menu, you’ll find other page models that can be used to create new landing pages or test different layouts.