What is Cart Abandonment and how does it work?

The Cart Abandonment Report, also known as Purchase Recovery, provides a list of leads who started the purchase process but left before completing it. With detailed information, such as the buyer's name and email, you can implement recovery strategies and encourage these potential customers to complete their purchases.

❯ To access the Cart Abandonment reports, follow the steps below:

1. Log in to the platform via the link https://app.hotmart.com. 
2. In the left-hand menu, select Reports to access the My analytics page.
3. On the new page, go to the search bar located in the right-hand corner and search for Cart abandonment.
4. Select the product you want to review.
5. Finally, set the desired period and click Apply filters.

The cart abandonment report includes the fields filled in by the lead during checkout, which may include:

• Name
• Email
• Phone
• Document
• Link: see how the checkout was at the time of abandonment and what the offer was

Important: The abandonment record is made for each purchase attempt. Therefore, it's helpful to cross-reference this information with buyer data in the sales report for a more complete analysis.