The Sales Report brings together all the information about the transactions completed through Hotmart in a single file. You can use it to review products, buyers, payments, fees, taxes, commissions, and revenue, as well as export this data for reporting, reconciliation, and internal analysis.
In this article, you'll learn about the available report models, how to export them, and what each field in the report means.
Which report models are available?
The Sales Report can be exported in two different models:
Standard Model: displays the main information about each transaction, including purchase details, product information, buyer details, payment method, currency, and applicable fees.
Detailed Model: includes all the information available in the Standard Model, plus additional fields related to revenue, currency conversion, payout distribution, fees, and taxes. This model is recommended for users who need more comprehensive financial information.
Both report models can be exported in the following formats:
-
CSV: recommended for importing data into spreadsheets or other analysis tools.
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XLS: recommended for reviewing and analyzing data directly in spreadsheet software.
What's the difference between the Standard Model and the Detailed Model?
Both report models include information about transactions completed through Hotmart, such as purchase details, product information, buyer details, payment methods, currencies, and transaction status.
The Detailed Model expands on this information by adding fields related to revenue, currency conversion, fees, taxes, and payout distribution between the participants involved in the transaction.
In the How do I understand the report data? section, you'll find a table explaining every field available in both report models.
How do I export the Sales Report?
To export the report:
- Sign in to your Hotmart account at app.hotmart.com.
- From the left-hand menu, click Sales > My Sales.
- Click Export.
- Choose the report model (Standard or Detailed).
- Select the file format (CSV or XLS).
- If needed, apply filters such as date range, transaction status, or tax collection before exporting the report.
- Confirm the export.
If you want to view only the sales subject to tax reporting, apply the Tax collection > Sales to declare filter before exporting the report.
Important: The Sales Report is intended for informational purposes only and is not a tax document. If you need to access invoices issued by Hotmart, refer to the article about the Invoice Download Report.
How do I understand the report data?
The Detailed Model uses a different structure from the Standard Model and includes additional fields with more detailed financial information.
The table below compares the fields available in both report models and explains what each one represents.
| Detailed Model |
Standard Model |
Meaning |
| Transaction code |
Transaction |
Transaction code generated for the purchase. |
| Transaction status |
Status |
Transaction status. |
| Transaction date |
Date of sale |
Date the purchase was made. |
| Payment confirmation |
Confirmation date |
Date on which the payment was confirmed. |
| Creator |
Creator's name |
Name of the person producing the product sold. |
| Product code |
Product code |
ID of the product sold. |
| Product |
Product name |
Name of the product sold as registered on the platform. |
| Price code |
Offer code |
Offer code of the product sold. |
| Price name |
- |
The name of the product offer registered on the platform. |
| Conversion rate (currency of order) |
Exchange rate |
Rate used to convert the original price of the offer into the amount to be paid by the Buyer, in their local currency. |
| Currency of order |
Currency |
Currency of the purchase used by the buyer. |
| Order amount with tax |
Total price |
Purchase price (already converted into the buyer's local currency, where applicable) with local taxes applied (if any). |
| Order amount without tax |
Price of offer |
Amount of the purchase (already converted into the buyer's local currency, when applicable) without local taxes (if any) being levied. |
| Conversion rate (payout currency) |
Exchange rate |
Rate used to convert the purchase price, before taxes, into the gross revenue amount (without splitting it between the parties involved) in its respective currency. |
| Payout currency |
- |
The payout currency of the parties involved in the sale. |
| Gross revenue (gross amount - no taxes) |
- |
Gross revenue, the amount already converted into the payment's currency, without splitting it between the parties involved and taxes. |
| My revenue |
- |
Amount of the revenue received by the user who exported the report, regardless of their role in the sale. |
| Sale made as |
Source of the revenue |
Description of the account user's participation in the sale in question: creator, affiliate or cocreator. |
| Creator's net sales |
- |
Amount of the creator's net sales, already converted into the payment's currency, deducting the fees and amounts of the parties involved. |
| Affiliate commission |
- |
Amount of the affiliate's commission, already converted into the payment's currency, with the fees and commissions of the parties involved already deducted (when applicable). |
| Cocreator's revenue |
- |
Amount of the cocreator's revenue, already converted into the payment’s currency, with the fees and amounts of the parties involved already deducted (when applicable). |
| Currency of fee |
- |
Currency of the fees that will be charged on the gross amount processed. |
| Processing fee |
- |
Amount referring to Hotmart's fee, according to the percentage of the creator, in the payout currency. This amount will be deducted from the gross amount processed. |
| Streaming rate |
- |
Amount of the fee charged for Hotmart Player streaming service (when active and/or applicable). |
| Other fees |
- |
Total amount of all other fees that may be charged on the gross amount processed. For example: Hotmart UmPorCento. |
| Affiliate name |
Affiliate name |
Name of the affiliate. |
| Channel used for sale |
Source of the sale |
Channel through which the sale was made. |
| SRC code |
- |
SRC code used in the payment page's URL to determine its source. |
| SCK code |
Payment page source |
SCK code used in the payment page's URL to determine its source. |
| Payment method |
Payment method |
Payment method used by buyers for their purchases. |
| Billing |
Offer Payment Type |
The manner in which the sales price was, or will be, collected. |
| Total number of installments |
Number of Installments |
Total amount of installments of a payment installment plan for cases where the sale has “Installments” or a “Smart Installment” collection type. |
| Number of recurring payments |
Recurrences |
Number of recurring payments already made. Applicable for subscription plans in which this column returns the number of recurrences that have already been processed. |
| Due date (vouchers) |
Due date |
Expiration date of the printed voucher for purchases made with a voucher payment method. For example: Boleto, OXXO, Baloto, PagoEfectivo, Sencillito, Multibanco, etc. |
| Coupon code |
Coupon |
Code of the coupon used by the Buyer making the purchase (if any). |
| Free trial |
Free trial period |
If the sale has a free trial period, for cases of “Subscription” sales. |
| Quantity of items |
Number of items |
The number of items acquired in the purchase. Applicable for cases of sale of “Tickets for Events” type of products. |
| Buyer |
Name |
Buyer's name. |
| Buyer's email |
Email |
The buyer's email. |
| Country |
Country |
The buyer's country (country selected on the checkout page). |
| Phone number |
Phone number |
The buyer's phone number. |
| Document |
Document |
The buyer's ID number. |
| Postal code |
ZIP code |
The buyer's postal code. |
| City |
City |
The buyer's city. |
| State/ Province/ Region |
State |
The buyer's state, province, or region. |
| Address |
Address |
The buyer's address. |
| District |
Neighborhood |
The buyer's neighborhood. |
| Number |
Number |
The buyer's address number. |
| Address line 2 |
Additional address information |
The buyer's additional address information. |
| Instagram |
Instagram |
The buyer’s Instagram. |
| - |
Invoice |
Determines who is responsible for issuing the invoice, which can be Hotmart (HOTMART) or the Creator (SELLER). |
| Type of order bump |
- |
Main product: Indicates the sale of a main product together with an additional Order Bump product.
Order bump product: Refers to the sale of the Order Bump product that is linked to the main product.
None: Indicates the sale of a main product without an Order Bump product, even if the sales page offers Order Bump options.
|
| Order bump transaction |
- |
The transaction number of the main product for Order Bump sales is listed. Every Order Bump product offer will have a field filled in the column with the main product number (HP). |
| Hotmart Service Tax |
- |
Tax charged on Hotmart's fees (Fixed Cost, Hotmart Fee, and AddOns) that was deducted from the sale. |
| Local taxes |
- |
Tax collected by Hotmart at checkout and paid by the buyer. |
| Installment fee |
- |
Amount of installment fee charged at checkout. |
Users from Brazil, Mexico and Colombia can also view a map showing the distribution of countries where their products were sold (considering the buyers' account country), see the most-used payment methods, the top-selling products by country, and use this information to refine their strategies, in the International Sales tab.
