Hotmart Analytics is a Hotmart tool that helps creators monitor the performance of their products through data on sales, traffic, and conversions.
By bringing all this information together in a single dashboard, the tool makes it easier to analyze results and supports data-driven decisions to improve your business performance within the platform.
In this article, you'll learn how to access Hotmart Analytics, explore its main features, and discover what information is available in each section of the tool.
What can I track with Hotmart Analytics?
Hotmart Analytics organizes your business data into charts and tables, allowing you to quickly view the main performance indicators for your products.
Among the available information, you can track:
- Product page visitors.
- Conversion rate.
- Campaign performance.
- Traffic sources.
- Audience behavior.
- Sales-related metrics.
Hotmart Analytics complements other analytics solutions, such as Google Analytics. While Google Analytics helps you understand your traffic sources and visitor behavior, Hotmart Analytics provides business-specific performance indicators within the Hotmart platform.
How do I access Hotmart Analytics?
To access the tool, follow these steps:
- Log in to your Hotmart account at https://app.hotmart.com/.
- In the left-hand menu, click Sales > Sales management.
- On the next screen, click the Analytics card located on the right side of the page.
Once the dashboard opens, you can navigate through the different sections of Hotmart Analytics and analyze the data available for your products.
What features are available in Hotmart Analytics?
Hotmart Analytics organizes information into five main sections. Each one provides specific metrics to help you analyze your business performance.
❯ Home: The Home page provides an overview of your product's key performance indicators.
Here, you'll find information such as the total number of visitors and the pages being monitored by the tracking code, allowing you to quickly monitor the progress of your results.
❯ Segmentations: The Segmentations section allows you to analyze your visitors from different perspectives.
You can view data grouped by criteria such as traffic source and offers, making it easier to identify which audiences and campaigns generate the best results.
❯ My pages: In this section, you can monitor the individual performance of each page tracked by Hotmart Analytics.
It displays metrics related to page usage and conversion rates, helping you identify which pages perform best.
❯ Conversions: The Conversions tab displays the results generated by the parameters added to your HotLinks.
This information helps you evaluate campaign performance and compare different promotional strategies. For even more detailed analysis, we recommend using UTM and SRC parameters in your HotLinks. Learn more in this article.
❯ Product views: The Product Views section brings together key indicators about your business performance.
The available information includes sales, traffic, pageviews, generated payment slips, canceled purchases and their cancellation reasons, credit card approval rate, and top affiliates. Learn more about this section by clicking here.
This consolidated view makes it easier to monitor your product's main performance indicators from a single location.
Where can I find more information about each feature?
Each section of Hotmart Analytics includes specific metrics and resources.
If you'd like to learn more about how to use a particular feature, check out the related articles in the Help Center, such as:
- How do I use the Conversions menu in Hotmart Analytics?
- How do I use the Product Views menu in Hotmart Analytics?
- How do I install the Hotmart Analytics tracking code on my website?
- What are the differences between Hotmart Analytics and the Sales Report?