Bundles are packages of products sold together that creators can offer to generate more value for their customers and encourage them to buy more products at once. Selling bundles is a very effective strategy to increase sales and the average ticket of your business!
In this article, we will explain what bundles are, which models are available, which payment methods can be used, and how to add or remove products from the bundles you have created.
There are two types of bundles: Fixed Bundle and Flexible Bundle. Below, we explain the difference between them:
- Fixed Bundle: In this model, the buyer will have access only to the products added to the bundle at the time of purchase, whether it is a one-time payment or a subscription. If new products are added to the bundle after the purchase, previous buyers will not have access to these new items. However, if products are removed from the bundle, buyers who purchased the bundle will lose access to these items.
- Flexible Bundle: This model is available only for subscription payment bundles and allows the buyer to have access to new products added to the bundle after the initial purchase. For example, if you create a bundle with three products, make sales, and then add one more product, both old and new students will have access to all four products. There will be no additional charges for existing students, even if the subscription price is changed for new sales. Additionally, in this model, it is not possible to remove a product from the bundle once created.
Now that you understand the difference between the bundle models, it is important to note that it is not possible to change a Fixed Bundle to a Flexible one and vice versa.
What payment methods can be set up for a bundle?
There are two payment methods for purchasing bundles: one-time payment (which can be paid in installments, depending on the country where the purchase is made) and subscription (recurring charges).
It is important to choose the payment method for the bundle carefully, as it will override the individual payment method of the products. This means that if you add a product created as a subscription to a one-time payment bundle, the bundle will have only the one-time charge. Similarly, if you add one-time payment products to a subscription bundle, the bundle charges will be recurring.
The payment method of the bundle prevails, regardless of the payment methods of the products that comprise it.
How to create a bundle?
If you have at least two online courses and/or online events registered on the platform, you can create a bundle. To do this, follow the steps below:
- Access your Hotmart account through the link https://app.hotmart.com/login.
- Click on Products in the left sidebar, and then select Members area.
- Click on Bundles, then on Create bundle.
- At this stage of the setup, define a name and description that grabs the attention of potential customers. Choose the language and market, define the image that will represent this bundle, and upload it by clicking on Select file. When finished, click Next.
- Select which products will be part of the bundle and click Next again.
- Choose the bundle format, Fixed or Flexible, and confirm the action once more by clicking Next.
- On the Pricing screen, you will see the sum of your product prices, and it will be necessary to determine the discount percentage that your customer will get when buying the bundle. Also, determine the currency, guarantee, and payment method. After filling in the fields, click Save and continue.
- In the final step, insert the link to your sales page by clicking on External page and filling in the URL field. Then, click Finish. If you do not have a sales page yet, you can create one for free by clicking Create pages.
- Done! After completing the steps, your bundle will be created and ready for sale.
How to add or remove products from a bundle?
As we mentioned, it is possible to add other products to the bundles you have already created, regardless of the bundle model. However, the option to remove products from an already created bundle is only available for Fixed Bundles.
To add products to a bundle or remove products (in the case of a Fixed Bundle), follow the instructions below:
- Access your Hotmart account through the link https://app.hotmart.com/login.
- Click on Products in the left sidebar, and then select Members area.
- Select the area of your preference, and then click on Bundles.
- Choose the bundle and click on the 3-dot button. Then, click Edit.
- Click on Bundle products located in the left menu.
- Select Add product if you want to include a product in your bundle. But, if you want to remove a product from your Fixed Bundle, click Remove.
How is the Video Player fee charged for products in a bundle?
For bundles, the use of the Hotmart Streaming service also has an activation fee. In this case, the value may vary according to the types of products sold in the bundle:
- In the case of one-time payment products or subscriptions in the first recurrence: 2.98 EUR/USD or 4.99 BRL.
- Other recurrences of a subscription: 1.20 EUR/USD or 1.00 BRL.
The fee is always applied considering the commission currency, which means that if the commission is in USD, the fee will also be charged in the same currency. To learn more about the values and which fees may apply to your sales, check out this article.
Frequently asked questions