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How Global Affiliation works

Working as an affiliate

Being an affiliate is a lot more than just promoting other people's products. It requires dedication and continuously striving for results and is an excellent entry to building an online business. 

Considering the vast opportunities and potential of affiliates, Hotmart created a commissioning system based on the merit of the work of its affiliates. Want to know how it works? Let’s go!


How does Global Affiliation work?

Have you ever wondered how commissions work when you refer a product through your Hotlink (promotional link) to a potential customer, and for some reason, they choose to purchase a different product? Frustrating, right? But don't worry. When this happens, you still receive commission through Global Affiliation

Global Affiliation is a system that pays affiliates commissions for sending traffic to a creator who has more than one product on their sales site. The affiliate receives a  commission for the sale, regardless of which product is purchased by the buyer.

For the Global Affiliation system to work, the prerequisites are for the product to be from the same creator and for this creator to have set up and enabled the Affiliate Program for that product at some point. 


Let’s run through an example 

An affiliate promotes product A using their promotional link (HotLink). The buyer accesses this HotLink and is directed to the sales page which, in addition to product A, also has product B, from the same creator.

While on the sales page, the buyer decides to buy product B

Considering that the customer found out about the purchased product (product B) through the affiliate’s link, even if they only recommended product A, the affiliate will receive commission for the sale. That is, even if the buyer did not choose product A, which was recommended by the affiliate, the commission will still be attributed to the affiliate. 

Remember that it’s necessary for the Affiliate Program to be enabled for product B, or have been enabled in the past.

Oh, and something else important: as long as you are an affiliate of any product from the creator, Hotmart will generate an instant affiliation and you’ll receive commissions regardless. In other words, an affiliate of the first product can get commissions for all the other products sold.


Important information about Global Affiliation

  • It assigns commissions based on cookies, leads, or sales history.
  • It works for any Affiliate Program that has already been configured, whether active or not.
  • Commissioning by Global Affiliation is optional in Moderated Affiliation (where you need to approve membership applications) and Open Affiliation programs. It is up to the creator to decide whether to enable or disable this feature on the Hotmart platform. Check out how simple it is to set up:

Important: the Hotmart platform is evolving to make browsing easier for our users. You can learn more about these improvements here. This change is being made gradually. So, we'll teach you the steps on the new platform as well as the current platform, okay?

If you’re accessing the new platform: 

  1. Log into your Hotmart account here: https://app-vlc.hotmart.com/login
  2. Click on Products on the left-side menu
  3. Click on the desired product
  4. Next, click Affiliate Program and then on Settings
  5. Access the available options in Commissioning and check the I want to disable global affiliation box
  6. Click on Save


If you’re using the current platform: 

  1. Log into your Hotmart account here: https://app-vlc.hotmart.com/login
  2. In the side menu, click on Products, then on I’m a Creator and follow as of step 3 above.


Find out more about our Affiliate Program

Now that you know how the Global Affiliation process works, take this opportunity and discover our Affiliate Program! This is your chance to start your journey towards becoming your own boss and achieving professional freedom doing what you love!

Do you need to talk to us?

If you have any further questions, please contact us and we'll get back to you as soon as possible