At Hotmart, you can create your account, register your digital products, and start using our tools for promotion and sales without any initial cost. Platform fees are only charged when you make a sale, that is, when a transaction is approved, the fees are deducted from your balance amount.
In this article, we will explain the fees charged by the platform and in which contexts each one is applied.
Hotmart Fee
The Hotmart service fee is made up of two fees: the Intermediation Fee and the License Fee.
The Intermediation Fee varies according to the product sale value (percentage of the product value) and the currency paid in the commission. It is charged on all approved transactions and represents Hotmart's intermediation service.
On the other hand, the License Fee is a fixed fee that varies according to the currency paid in the commission. It is also charged on all approved transactions and represents the Hotmart usage license.
These two fees are applied according to different rules, depending on the commission currency and transaction value (which can be classified as a microtransaction or general transaction). Below, you will find the values for general transactions or microtransactions.
❯ Fee applied to Microtransactions
Microtransactions are those of low value, such as sales less than or equal to 10 BRL (reais), 15 USD (dollars), 15 EUR (euros), or 15 GBP (pounds), as you will see in the table below. In this case, fees vary according to the currency used in the purchase and the commission currency, and there may be conversions. Check below the rules and values applied:
| Purchase and commission currency | Offer value | Intermediation Fee + License Fee |
|---|---|---|
| USD | Less than or equal to 15 USD | 9.9% + 0.10 USD |
| EUR | Less than or equal to 15 EUR | 9.9% + 0.10 EUR |
| GBP | Less than or equal to 15 GBP | 9.9% + 0.10 GBP |
| BRL | Less than or equal to 10 BRL | 20% BRL |
| Purchase currency different from commission currency* | Less than or equal to 5 USD | 20% USD |
*Microtransactions in which the currency used in the purchase is different from the currency in which the commission is paid.
In the scenario where the purchase currency is different from the commission currency, the transaction value is converted into US dollars (USD) to perform the calculations. Thus, if the purchase currency is different from the commission currency, the value is converted to USD. For commissions up to 5 USD, the fee is 20%, regardless of the currency.
Important: in all the scenarios described above, the evaluated value does not include taxes and credit card interest.
❯ Fee applied to General Transactions
General transactions are all those that have a higher value than those characterized as microtransactions. In this case, they have rules defined according to the commission currency. Check below the rules and values applied:
| Purchase and commission currency | Offer value | Intermediation Fee + License Fee |
|---|---|---|
| USD | Greater than 15 USD | 9.9% + 0.50 USD |
| EUR | Greater than 15 EUR | 9.9% + 0.50 EUR |
| GBP | Greater than 15 GBP | 9.9% + 0.50 GBP |
| BRL | Greater than 10 BRL | 9.9% + 1.00 BRL |
| Purchase currency different from commission currency* | Greater than 5 USD | 9.9% + 0.50 USD |
*Transactions in which the currency used in the purchase is different from the currency in which the commission is paid.
In the scenario where the purchase currency is different from the commission currency, the transaction value is converted into US dollars (USD) to perform the calculations. Thus, if the purchase currency is different from the commission currency, the value is converted to USD. For commissions greater than 5 USD, the fee is 9.9% + 0.50 USD, regardless of the currency.
Important: in all the scenarios described above, the evaluated value does not include taxes and credit card interest.
Withdrawal Fee
When requesting a withdrawal on the platform, a fee is charged to cover bank charges. This fee is deducted from your balance at the time of the request and may vary according to the amount to be withdrawn. For more details about this fee, check this article.
Hotmart Video Player Activation Fee
For creators who use the Hotmart Video Player, an activation fee is applied for each approved sale for Hotmart's Streaming service. This fee is always applied considering the commission currency, meaning if the commission is in BRL, the fee will also be charged in the same currency.
Below, you can understand how this fee will be applied, depending on the type of product:
| Product type | Value of the Video Player Activation Fee |
|---|---|
| One-time payment products | 1.49 EUR/USD or 2.49 BRL per approved sale. |
| Subscription products |
The value will vary between the first subscription recurrence and the others:
|
| Products sold as a bundle |
The activation fee is multiplied by two. In this case, the value may vary depending on the types of products sold in the bundle:
|
Important information: taxes on fees
Some sales made through the Hotmart platform may be subject to taxes on the fees charged to creators. The incidence of taxes depends on the rules of the region where the creator's company is registered, the type of product (ESS* or Non-ESS), as well as specific rules of each locality regarding taxation and possible exemptions.
Check below the scenarios in which the tax on Hotmart's service fee may be charged:
| Location of the creator Country registered in the Hotmart account |
Nature of the creator's account | Nature of the product |
|---|---|---|
| European Union | Individual | Any** |
| Netherlands | Any (Individual or Business) | Any |
| United States (Texas) | Any (Individual or Business) | Any |
| Mexico | Business | Any |
| Colombia | Any (Individual or Business) | Any |
* Electronically Supplied Services (ESS), for tax purposes in the European Union, refer to services provided over the Internet or an automated electronic network that involve minimal human intervention (such as software downloads, online courses, or streaming services).
** If the creator is registered in the European Union and sells Electronically Supplied Products (ESS) to European buyers, the tax will not be applied.
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