Hotmart is a platform that connects people who create products, people who want to promote them, and people interested in buying them. Through the platform, you can sell, promote, and purchase digital and physical products using tools for payment processing, content delivery, sales management, and transaction tracking.
On the platform, you'll find different types of products, such as online courses, ebooks, subscriptions, events, mentoring programs, software, and physical products. Each offer is created and sold by a Creator, who defines its features, price, and sales terms.
In this article, you'll learn how Hotmart works, what user profiles are available on the platform, and where to start based on your goal.
How does Hotmart work?
Hotmart brings together Creators, Affiliates, and Buyers on a single platform. While Creators make their products available for sale, Affiliates can promote them and earn commissions from qualifying sales. Buyers purchase products and access the content or track the shipment, depending on the type of product.
When you create an account, you can use the platform according to your goals. A single account can have more than one profile.
How much does it cost to use Hotmart?
Creating a Hotmart account is free. If you're a Creator, you can create your account, explore the platform, and publish your products at no cost. Hotmart fees are only charged when you make a sale. To learn about the applicable fees and conditions, check out the article about Hotmart fees.
If you're a Buyer, Hotmart doesn't charge any additional fees for accessing the product you've purchased. The amount you pay corresponds to the price set for the offer at the time of purchase.
How do I get started?
If you're new to Hotmart, choose the option that best matches your goal:
- I want to sell my own products.
- I want to promote products as an Affiliate.
- I want to buy a product.
- I already have an account and need to update my information.
You don't need to create separate accounts for each profile. You can use the same Hotmart account as a Buyer, Creator, and Affiliate. Simply enable the profiles you need and keep your account information up to date.
If you'd like to create your Hotmart account, check out this article.