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What is Hotmart and how does it work?

Hotmart is a global, all-in-one platform for those who want to sell digital products, being the largest in Latin America in the distance learning sector. With over 500,000 registered products and sales in more than 188 countries, Hotmart allows anyone to share their knowledge or product with the world in a practical and secure way.

Our ecosystem offers a complete infrastructure for creators and content sellers, with no monthly fees or signup costs. You only pay a percentage of the sales made. The platform also provides integrated solutions to scale your digital business, from hosting to payment processing.

What roles can you have on Hotmart?

On Hotmart, you can register and act in three different ways:

  • Creator

Creators are individuals or legal entities that create and host their digital products on Hotmart. These products can vary, from ebooks, online courses, lectures, podcasts, and even online events. Hotmart provides all the infrastructure creators need to sell their products securely, without worrying about payments or the delivery of the digital product.

Click here to learn more about why you should be a creator on Hotmart.

If you have a digital product and want to scale it, Hotmart is a great choice. Here are some of the main reasons to become a creator:

  • Complete infrastructure: You don’t need to worry about storing or securing your digital product.
  • Simplified sales processing: Hotmart handles all payments, confirmations, and automatic delivery of digital products after payment.
  • International payments: With exclusive payment solutions, the platform allows you to sell globally without complications.
  • Personalized sales page: For each product, Hotmart automatically generates a sales page that you can easily customize.
  • Easy promotion: Hotmart provides tools to promote your product and track sales results with comprehensive reports.
  • Affiliate program: You can increase your sales by allowing others to promote your products. Best of all, Hotmart automatically handles the division of commissions between you and your affiliates.
  • Zero cost to start: Your Hotmart account is completely free, with no monthly fees or signup costs. Hotmart only takes a percentage of sales, just like affiliates do.


Check out this article for details on how to register your creator account.

  • Affiliate

Affiliates are those who promote third-party products and earn commissions on sales made through their promotions. You can register for free as an affiliate and choose from thousands of digital products available on the platform to promote on websites, blogs, social media, and other channels.

Click here to learn the benefits of being an affiliate on Hotmart.

Want to start earning commissions without creating your own product? Hotmart is also perfect for you! Here are the main benefits of being an affiliate:

  • No need for your own product: You can start selling by choosing from a variety of ready-to-promote products.
  • No website needed: Although having a website is recommended, you can promote products on social media, blogs, or any other platform.
  • Automatic commissions: Commissions are automatically processed by Hotmart as soon as a sale is made. There is no risk of not receiving payment, except in specific cases outlined in the Terms of Use.
  • Variety of niches and products: You can choose products from different niches and earn commissions for selling them.


Check out this article for details on how to register your affiliate account.

  • Buyer

A buyer is someone who purchases products sold on Hotmart. Whether to learn something new or consume niche content, buyers have access to a wide variety of digital products.

Click here for information that can help buyers new to Hotmart.

A great place to start exploring the products available on Hotmart is the Marketplace, where you can find a wide variety of online courses and digital products. Explore the Marketplace by clicking here.

And if you want to learn more about getting started, we recommend checking out the following articles:


Check out this article for details on how to register your buyer account.

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