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How do I connect integration tools and providers to my Hotmart account?

To scale a digital business, it’s essential that your sales and student management information automatically syncs with the tools you already use every day. Through the Hotmart platform, you have access to an integrations ecosystem that allows you to connect your account with various external providers, automating marketing tasks, invoicing, corporate logistics, and much more.

In this article, you'll learn how connections work on the platform, what the main tool categories are, and how to configure the systems most commonly used by creators.

 

How do integrations work on Hotmart?

Integrations allow Hotmart to securely send and receive data from other platforms. This means that when an event occurs in your account—such as an approved purchase, an abandoned cart, or the completion of a course module—the system can automatically notify your email marketing service, CRM, or automation platform.

The platform offers connections with dozens of market-leading providers. To configure these direct integrations, you'll generally need to create an authentication key or provide the token generated by the tool you want to connect.

For tools that do not have a native integration in the official list, you can use the Webhook (postback) system to send real-time notifications.

 

Which integration providers are available?

Hotmart’s ecosystem includes both global and regional tools, organized into categories to make business management easier. The list of available providers is extensive and is updated frequently.

Among the most commonly connected tools, you'll find providers such as Zapier, ActiveCampaign, Mautic, RD Station, and others.

To view the list of available providers:

  1. Log in to your Hotmart account at: app.hotmart.com.
  2. In the left-hand menu, locate the Tools option.
  3. Search for Integrations.

 

How do I configure each provider step by step on the platform?

To generate the credentials required for integrations in your account, follow these steps on the Hotmart platform:

  1. Log in to your Hotmart account at: app.hotmart.com
  2. In the side menu, go to Tools and select Credentials.
  3. Create a new credential by providing an identifiable name.
  4. Save the secret key codes generated by the system, as they are confidential and provide access to your information.

Important: Download the generated information, as you won't be able to view it again after completing the creation process.

Click on the provider you want to configure below to view the specific setup instructions for each system:

How do I integrate Hotmart with Zapier?
  • To configure an event, log in to your Zapier account and create a new "Zap". 
  • In the trigger event, search for the Hotmart app. 
  • For Zapier to access your data, it will request authentication. You’ll need to provide your Client ID, Client Secret, and Basic Token.

These security keys are generated exclusively within your Hotmart account dashboard. Learn more in this article

After entering the credentials in Zapier, simply choose which Hotmart event (such as "Sale Made") will trigger the automation and test the connection to ensure the data is flowing correctly. For more information, visit Zapier’s documentation.

How do I configure the integration with Mautic?

Mautic is an open-source marketing automation platform. The integration allows contacts to be created or updated in Mautic based on events from Hotmart. 

To complete this connection:

  • First, locate the API credentials in the advanced settings of your Mautic dashboard and configure the OAuth2 option
  • Fill in the following information and save: 
  • Then copy the information from the PUBLIC KEY and SECRET KEY fields
  • In Hotmart, access the integrations menu, select Mautic, and enter the URL along with the public and secret keys provided by the platform.

It is very important that the URL is configured correctly within Mautic, pointing to Hotmart’s authentication address, to avoid permission errors when synchronizing accounts. 

Where can I find the RD Station integration token?

To integrate RD Station, Hotmart requires an exclusive access token from your RD account. To locate this information:

  1. Log in to your RD Station dashboard.
  2. Go to My Account and select Integrations
  3. On this screen, look for the Integration Data (API) tab. There you will find your Public Token and Private Token.
  4. Copy the appropriate token for the Hotmart connection.
  5. Return to the Hotmart integration panel, select RD Station, and paste the code into the designated field to validate the account. 
How do I integrate with ActiveCampaign? 

The ActiveCampaign integration allows you to manage your lists and segment customers.

  • In the ActiveCampaign dashboard, go to Settings and click Developer to copy the URL and API Key. 
  • In Hotmart, navigate to Tools, click Integrations, and select ActiveCampaign.
  • Enter the copied information into the corresponding fields. 
  • After validation, you'll be able to create automated rules linking purchase or abandoned cart events to specific lists and tags within your email marketing provider. 
How do I connect my Leadlovers account? 

To connect your Hotmart leads to your email machines in Leadlovers:

  • Log in to your Leadlovers account, go to your profile settings and locate the access keys section to copy your access token. 
  • In Hotmart, go to Integrations, select Leadlovers, and enter the copied token. 

Once connected, you’ll be able to define which machines, funnels, and email sequences your leads will enter based on their purchasing behavior at checkout. 

How do I connect Mailchimp to manage my contacts? 

Mailchimp uses a simplified direct authentication system:

  • In the Hotmart integrations menu, locate and select Mailchimp.
  • Click the connect button to be automatically redirected to the provider’s authorization screen.
  • Enter your Mailchimp username and password in the secure window and confirm access permissions for Hotmart.

When you return to Hotmart, the integration will be active, and you'll be able to map your products so that data is sent to the correct audiences within your marketing structure. 

How do I set up the native integration with Teachable?

If you use Teachable as your external membership area, you can automate student enrollment and access removal by integrating the platforms:

  • Access your school’s admin panel in Teachable, click Settings, then Integrations.
  • Locate the platform’s API option and generate a new API Key. 
  • Copy the code and go to the Integrations section in Hotmart, then select Teachable.
  • Enter the API key to validate communication between the systems.

The next step is to map your products: associate each product created in Hotmart with its corresponding course hosted on Teachable to ensure students receive access immediately after payment approval.

How do I integrate with Quaderno?

Quaderno is an automated tax management system focused on global digital businesses. To connect it:

  • Log in to your Quaderno account. Go to Account Settings and select API
  • Copy your Private Key and your custom account URL (usually structured as companyname.quadernoapp.com). 
  • In Hotmart, go to Tools, select Integrations, and click Quaderno.
  • Enter the URL and the copied Private Key. 
  • Save the changes so that sales and tax information is automatically reported and organized in your Quaderno account.

If you have questions about using this platform, visit Quaderno Support.

How do I integrate with Alegra?

Alegra is a business management and invoicing platform. Integrating it with Hotmart allows you to automate sales registration and issue tax documents easily:

  • Log in to your Alegra account. Go to Settings and locate the API Credentials section to copy your registered email address and access token.
  • In Hotmart, go to Tools, click Integrations, and select Alegra. 
  • Enter the email address and token into the corresponding fields. After saving the configuration, define your sales submission rules so the platform can automatically send billing information to your Alegra dashboard. 

Click here to access Alegra’s guide.

❯  How do I integrate with HubSpot?

The HubSpot integration simplifies sending contact and sales information directly to your CRM. 

  • In Hotmart’s integrations panel, locate and select HubSpot. 
  • Click the connect button to start secure OAuth authentication.
  • A new browser window will open requesting login to your HubSpot account. Enter your credentials, choose the account you want to connect, and authorize the permissions requested by Hotmart. 
  • After the automatic redirect, the integration will be active and ready to automate your new lead flow.
How do I configure the connection with ConvertKit? 

To connect ConvertKit and segment your buyers:

  • Log in to your ConvertKit account and access Account Settings. 
  • In the advanced settings tab, locate and copy your API Key.
  • In Hotmart, go to Tools, click Integrations, and select ConvertKit.
  • Paste the copied key into the appropriate field and save. 

Once connected, you'll be able to associate tags and email sequences with each sold product status.

How do I connect my E-goi account? 

The E-goi integration makes multichannel communication with your customers easier. 

  • In the E-goi dashboard, click your profile menu in the upper-right corner, select Integrations and copy the available API Key. 
  • Return to the Hotmart Integrations panel, select E-goi, and enter the copied key in the appropriate field. 

Once the accounts are connected, define which E-goi lists and campaigns should automatically receive your buyers' data. 

How do I connect GetResponse? 

To connect GetResponse and manage your leads:

  • Log in to your GetResponse account. Open the main menu and select Integrations and API. 
  • Click the API tab and generate an authentication key for this connection.
  • In Hotmart, access the Integrations menu, click GetResponse, and paste the generated key.

After saving your changes, configure the sending rules to ensure each checkout event updates your contact lists in the marketing platform. 

How do I integrate with Keap (Infusionsoft)? 

Keap uses a direct authorization model to synchronize sales and contact data.

  • In the Hotmart integrations menu, select Keap (Infusionsoft) and click the connect button. 
  • You will be redirected to Keap’s official login page. Enter your credentials, choose the application associated with your business, and click Allow to grant Hotmart secure access. 

When you return to Hotmart, the integration will be validated and operational. 

❯  Where can I find the credentials required by Ontraport? 

Ontraport requires two security keys to validate data communication. To integrate it:

  • Log in to your Ontraport account. Navigate to the Administration menu and select API Keys. 
  • Generate a new credential and copy the App ID and API Key
  • In Hotmart’s integration manager, select Ontraport and fill in the corresponding fields with the copied information. 
  • Save the configuration to activate automated funnel synchronization. 
How do I connect Zoho solutions to Hotmart? 

To integrate Zoho tools:

  • Access the Integrations tab in the Hotmart dashboard and select the Zoho provider.
  • Click the available connect button. 
  • In the secure authentication window that opens, enter your Zoho username and password.
  • Review the required permissions and click Accept to authorize the connection. 
  • The integration will automatically redirect you, and you'll be able to map data fields to organize your customers within the CRM.
❯  How do I connect my Constant Contact account?

Constant Contact uses simplified cloud authentication:

  • Locate Constant Contact in the Hotmart Integrations panel and access its settings by clicking Connect. 
  • Log in with your Constant Contact account credentials on the external authorization screen and confirm permission for the systems to share information. 
How do I integrate the SGA (SG Autorépondeur) provider? 

If you use SG Autorépondeur (SGA), follow these steps to integrate it with Hotmart:

  • Log in to the external platform dashboard. Access your account settings and copy your Member ID (ID membre) and API Key (Clé API). 
  • In Hotmart, go to Tools, click Integrations, select SGA, and enter the requested information. 
  • Save the changes to begin automating your international email lists.
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Important: The listed providers are external tools and are not managed by Hotmart. Therefore, screen names, options, and workflows may change at any time. If you have specific questions about setup, we recommend consulting the provider’s official documentation or contacting their support team.

 

Frequently Asked Questions

Where can I find the Client ID, Client Secret, and Basic credentials required by providers? 

Automation providers and data platforms require authentication credentials. You must generate these security keys by creating a credential in the Tools menu within Hotmart.

My Zapier integration is showing an authentication error. What should I check? 

Common errors on these platforms (such as OAuth validation failures or invalid URLs) are usually caused by credential issues. Verify that the Client Secret was copied correctly without any trailing spaces and make sure you selected the official Hotmart application within Zapier.

If security updates have occurred, you may need to disconnect Hotmart from the tool and reconnect it by entering the credentials again.

How do I integrate and export my data to Google Sheets?

The integration with Google spreadsheets and reports follows a specific and optimized workflow. To learn how to transfer your sales data directly to your spreadsheets, see this article.

 

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If you have any further questions, please contact us and we'll get back to you as soon as possible