Home Tools and integrationsHow do I use Hotmart APIs and Hotmart Developers to integrate my business?

Find your question in the Help Center

How do I use Hotmart APIs and Hotmart Developers to integrate my business?

If you're looking to automate your digital business processes, centralize strategic information in your own system, or personalize your customers' experience, connecting to the platform through our APIs is the ideal solution.

In this article, you'll learn what Hotmart's development tools are, how the Hotmart Developers ecosystem works, and how you can use these resources securely to boost your sales and improve your data governance.

 

What is an API?

An API (Application Programming Interface) acts as a secure communication bridge between different software systems. In practice, it allows information stored in your Hotmart account to be automatically and seamlessly shared with the tools you and your team already use every day, such as a Customer Relationship Management (CRM) system, an invoicing platform, or even your own artificial intelligence application.

In addition to enabling a much more autonomous operation, APIs ensure the security of your business data. 

 

What can I find in the Hotmart Developers environment?

When you access the Hotmart Developers platform, you'll have immediate access to a structure that includes:

  • Documentation: Detailed guides for each available endpoint and data resource.
  • Practical Code Examples: Ready-to-use examples that speed up technical implementation and initial setup.
  • Sandbox Environment: A dedicated space where you can run simulations and validate your integration safely before making it available to customers.
  • Performance and Governance Improvements: Advanced filters to optimize requests, increased traceability, and structured performance monitoring.

To access Developers, simply click here.

 

How can I retrieve key information about my product through the API?

Hotmart provides structured endpoints that allow you to access essential product performance data. Through API requests, your team can asynchronously query the available product catalog and fully manage transaction history.

Some of the endpoints available in Developers include:

  • Subscriptions: access information about subscriber purchases, subscription cancellations, subscription list cancellations, reactivations, subscription list billing, and billing date changes.  
  • Members Area: retrieve information about modules, pages, students, and student progress. 
  • Sales: Access information about your sales and develop new strategies to scale your digital business. View the history and status of each sale, transaction amounts, and detailed pricing information.

 

How do I create and manage my API credentials securely?

For your system to start accessing data from Hotmart, you must authenticate the communication by generating security credentials (client_id, client_secret, and Basic) directly within Hotmart. Follow these steps to obtain access:

  1. Log in to your Hotmart account: app.hotmart.com
  2. In the side menu, go to Tools and select Credentials.
  3. Create a new credential by assigning an identifiable name to your application or system under development.
  4. Save the secret keys generated by the system, as they are confidential and provide access to your information.

Important: Download the generated information, as you won't be able to view it again after completing the creation process.

 

How can I test my integrations?

The Sandbox environment was specifically designed so you can simulate scenarios without affecting your live production account.

To test your tools safely, simply direct all test credentials to the dedicated Sandbox URL. For more details, visit Developers.

 

Frequently Asked Questions

Can I make externally created resources available within the Hotmart Membership Area through the API?

Read-only APIs are designed to extract data and insights from Hotmart into your own systems. Resources created externally by the creator, such as custom AI agents or proprietary chat rooms, operate independently. 

These resources must be made available to your students through their respective external interfaces or integrated according to the native capabilities available in Hotmart Club. They are not controlled or automatically imported through standard API requests.


 

Do you need to talk to us?

If you have any further questions, please contact us and we'll get back to you as soon as possible