How to integrate Facebook features into my Hotmart Pages?

In this step, you will create the Pixel and obtain the base code to insert into your page.

1. Access Facebook Business via business.facebook.com. 
2. From the side menu, click Events Manager.
3. Select the option Connect data and, in the window that appears, choose Web.
4. Click Next and then Create new dataset.
5. Enter a name for the dataset and click Create.
6. Select See other ways to set up, choose Set up manually, and then Meta Pixel only.
7. Click Copy code and then Continue.
8. Optionally, configure automatic matching. If you have questions, check Meta’s documentation or support.
9. Finish by clicking Done.

With the code copied, go to Hotmart Pages to insert the script into the page you want to track.

Now, you will insert the Pixel code directly into the page created in Hotmart Pages.

1. Access your Hotmart account via https://app.hotmart.com/.
2. From the side menu, click Marketing and then Page creator.
3. Within Hotmart Pages, select My pages.
4. Choose the page where you want to add the Pixel and click Edit, or select Create page to start from scratch.
5. In the editor, click the gear icon in the side menu to access page settings.
6. Select the Scripts option.
7. Choose the Head area and click Add Script to Head.
8. Enter a name for the script, such as Facebook Pixel Base, and paste the copied code into the Script field.
9. Make sure there are no spaces at the beginning or end of the code to avoid errors, then click Save.

Changes are saved as a draft. To activate the Pixel, click Publish to make the page live or update the already published version.

With the base code installed and the page published, you can configure the events to be tracked.

1. In Facebook’s Events Manager, return to the created dataset and go to the Test events tab.
2. In the field Confirm that your website events are set up correctly, enter the URL of your published page and click Test events.
3. If the code is working correctly, the status will appear as Processed.
4. Then, in the top menu, go back to the Overview tab and click Set up events.
5. Enter the page URL again and select Add events.
6. Choose the type of tracking you want:
   • Track new button, to record clicks on specific buttons, such as Buy.
   • Track a URL, to monitor visits to specific pages, such as a confirmation page.
7. Associate the desired event type, confirm by clicking Confirm, and finish by clicking Finish setup.

After processing, events will be recorded automatically. You can add, edit, or delete events whenever needed.

In this step, you will create the dataset, generate the access token, and obtain the information required for integration with Hotmart Pages.

1. Access Facebook Business via business.facebook.com.
2. From the side menu, click Events Manager.
3. Select Connect data and, in the window that appears, choose Web.
4. Click Next and then Create new dataset.
5. Enter a name for the dataset and click Create.
6. Select See other ways to set up, then Set up manually.
7. Choose the option Conversions API and Meta Pixel.
8. Click Start Conversions API setup and then Finish.
9. Read the information displayed about customization steps and click Continue.
10. Select the events you want to track.
11. In the next step, check the parameter Client IP address (and other parameters, if desired).
12. Review the settings and click Continue.
13. On the next screen, click Generate access token, select the created dataset, and confirm the action.
14. Copy the generated token and save it in a safe place, such as a notes file.
15. Then, scroll down and click Start test events. After loading:
    • Go to the Settings tab and copy the Dataset ID.
    • Go to the Test events tab and copy the Test event code.

Save all this information, as it will be used in the configuration within Hotmart Pages.

With the data generated in Facebook, you can configure the integration directly in the page created in Hotmart Pages.

1. Access your Hotmart account via https://app.hotmart.com/.
2. From the side menu, click Marketing and then Page creator.
3. Within Hotmart Pages, select My pages.
4. Choose the page where you want to configure the Conversions API and click Edit, or select Create page to start from scratch.
5. In the editor, click the gear icon in the side menu to access page settings.
6. Select the Facebook integration option.
7. Fill in the fields with the information obtained from Facebook:
   • Pixel ID.
   • Access token.
   • Event names (if there is more than one, separate them with commas).
   • Test event code.
8. Make sure there are no spaces at the beginning or end of the fields and click Save.

Changes are saved as a draft. To activate the integration, click Publish to make the page live or update the already published version.

For some Facebook settings, you need to prove ownership of the domain used on your pages. To verify your domain on the platform, follow the steps below:

1. Access Facebook Business via business.facebook.com. 
2. From the side menu, click Settings.
3. Find the section Brand safety and suitability and select Domains.
4. Click Add and then Create a domain.
5. Enter the domain (without https:// or www) and click Add.

Facebook will display three verification options. For Hotmart Pages, we recommend using a meta tag or a DNS TXT record. You only need to choose one of these options to complete the process.

If you prefer to use the HTML file method, follow the instructions provided directly on Facebook. If you have questions about this process or about accessing your domain directory, contact your hosting provider’s support.

If you choose the meta tag option, follow the steps below to add it to the page configured with your own domain (for example, yoursite.com):

1. Access your Hotmart account via https://app.hotmart.com/.
2. From the side menu, click Marketing and then Page creator
3. Within Hotmart Pages, select My pages.
4. Choose the page that uses your own domain and click Edit, or create a new page.
5. In the editor, click the gear icon to access page settings.
6. Select the Scripts option.
7. Choose the Head area and click Add Script to Head.
8. Enter a name to identify the meta tag, such as Facebook Meta Tag.
9. Paste the code provided by Facebook into the Script field, make sure there are no spaces before or after it, and at the end of the code, add </>.
10. Click Add, save the changes, and publish the page.

After publishing, return to Facebook Business and click Verify domain.

Important: the ideal page to insert the meta tag is the Home Page of the site, meaning the page whose URL exactly matches the root domain (e.g., yourbrand.com). You can create a new page with this address or set an existing one as the Home page.

Alternatively, you can verify the domain by adding a TXT record to your domain provider’s DNS. To do this:

1. Access your domain provider’s panel (such as Registro.br, GoDaddy, or HostGator).
2. Locate the DNS management area and create a new TXT record.
3. In the Host field, enter @ or the full domain, depending on the provider’s format.
4. In the Value field, paste the TXT code provided by Facebook.
5. Save the changes and wait for propagation, which may take a few hours.
6. After this period, return to Facebook Business and click Verify.

No. Integrations are optional and independent of each other. You can use only the features that make sense for your goal:

• For basic tracking: Facebook Pixel.
• For more robust tracking: Pixel + Conversions API.
• For advanced campaigns: domain verification is required.

Yes. Both integrations are complementary and work together to improve data collection.

It depends on the integration. A custom domain is required for domain verification and for using the Conversions API. However, the Facebook Pixel can be used without a custom domain.

No. Pages must be published so that Facebook can access them, verify domains, and properly track events.

No, it’s not required. The Pixel only collects data on the pages where the code has been added. If you want to track metrics across multiple pages, you’ll need to add it individually to each one.

Some simple adjustments usually solve this issue. Check if:

• The script was correctly inserted in the page’s Head section.
• The page is published and not just saved as a draft.
• The code was not added more than once.
• There are no extra spaces before or after the code.
• The browser is not showing a cached version of the page (try accessing it in an incognito tab).

After fixing these points, events should start being tracked normally.

If this happens, check if:

• The access token and dataset ID were copied correctly.
• The page is published.
• There are no extra spaces in the fields filled in Hotmart Pages.

After that, access the page again and check the Test events section in Meta’s Events Manager.

Duplicate events may occur when:

• The Pixel code was added more than once on the same page.
• The same event was configured both in the code and through Facebook’s event setup tool.
• The page has URL variations that trigger the same event.

To avoid this, keep the base code added only once and configure each event in a single place.

Duplication may happen when:

• The same event is sent by both the API and the Pixel without proper deduplication setup in Facebook.
• The event was configured more than once using different integrations or datasets.
• The dataset ID entered in Hotmart Pages does not match the dataset configured in Events Manager.

Reviewing these settings helps prevent duplicate records.