Home SubscriptionsWhat is a subscription product and how to create one?

What is a subscription product and how to create one?

What is it?

Hotmart subscription’s service is a recurrent charging method processed by HotPay. This method implies recurrent charges in exchange for access to the content, this means the buyer should make recurring payments (per month, every two months, quarter, semester or year, according to what was setup by the Producer) to have continuous access to the product for a determined period of time.

Creating the product

1. Log in to your Hotmart account through the link: https://app-vlc.hotmart.com/login

2. On the left-side menu click on Products 

3. Click on Create Product *

On the next screen, on the Format field, be sure to select “Online Courses, Members Area and Subscription Services”.

4. Click on Continue 

On the next page, in the field Payment Type, be sure to select “Subscription”.

Choose the refund deadline available for the buyer (this deadline is to the last recurrence paid).

*Important: The name you choose when creating a product will be displayed to your buyers and throughout Hotmart. 

If you wish to make changes to the Product Name, go to the Basic Information menu. 

For existing products, the “Product Name” is updated in all Hotmart fronts based on any change in the “Basic Information” menu or “Product Page”.

5. Click on New Plan 

On the next page, fill in the details of the plan that’s creating (name, description, amount, periodicity, and if you wish to make a free trial period available to the customer).


Regarding plan frequency:

The Producer will be able to define the time period in which a recurrent charge will be processed. If a specific number of recurrences is not set up, charges are made continuously until the buyer cancels the subscription.

The standard billing date for a subscription is the day the customer made the subscription. That is, if a semiannual plan started on January 1st, 2017, the second charge will be made automatically on July 1st, 2017, and so on. However, the subscriber is free to change the date on which they wish the other charges to be made

The price you register when creating your product's first plan becomes the Main Offer. You have the freedom to edit the prices later, create as many plans as you want, and each of these prices will generate different checkout links.

Important:  subscriptions with 5 consecutive unpaid recurrences will be automatically canceled. 


6. After you set up the plan, click Save 

7. Then, click Continue 

8. Read the Terms of Use carefully and accept them. Click Save   

Note: The only way to pay for a recent subscription is by credit card.

From now on you need to feed it with content to then send it to our review team.

Setting up your content on Hotmart Club’s Members Area

All subscriptions are originally created on Hotmart Club’s Members Area. To upload your content to Club, you should:

1. Click Access Membership Area 

If you’d like to set up your Members Area at a different time, just go to “My Products”, find the product you wish and click Edit   then Access Membership Area

2. Set up your Members Area by following the instructions on this article: Registering my product at Hotmart Club, Hotmart’s Members Area

Setting up the content on an External Members Area

To change this setting to an external Members Area, follow the steps below:

1. Click Membership Area 

2. Select External Members Area

Provide a username and password for your Members Area so our team can assess your product. After they use this information, it will be deleted.

Click Save

Sending your product to review

1. Click Dashboard  

2. Click Send for Review 

3. Fill in any Notes you have to the Reviewer and then click Send.  

Your subscription product is created, with content and pending only the approval of our Review team, who will assess it is well-integrated and in consonance with our Terms of Use.

If you have any questions regarding this kind of product, just talk to our Support team.

Do you need to talk to us?

If you have any further questions, please contact us and we'll get back to you as soon as possible