Online Course: Everything you need to know to create and set up your product

The first steps to create your online course on Hotmart are:

1. Log in to your Hotmart account at https://app.hotmart.com. If you don't have an account yet, create one by following the steps in this article.
2. On the side menu, click on Products and then My Products.
3. In the upper right corner, select + Add Product.
4. On the new screen, choose Online Course as your product format.

After selecting the online event format, you will be redirected to a new page. On it, fill in the fields in the Information tab:

• Course Name: Enter the name of your online event.
• Description: Create a detailed description for event participants (minimum 200 characters).
• Product Image: Add an image in JPG, PNG, or GIF format (maximum 5 MB).
• Additional Information: Select the language, category, and market related to your event.

After filling in this information, click Next.

In the Pricing tab, define the commercial details of your course:

• Currency: Choose the currency in which your event will be sold.
• Guarantee: Define the guarantee period for buyers to request a refund (7, 15, 21, or 30 days).
• Payment Method: Choose between one-time payments, installment payments with fees, or installment payments without fees for the customer. If you choose installment payments, define the maximum number of installments.
• Hotmart One Project: Indicate if you want to collaborate with the project, which donates part of your sales to a charity in Brazil.
• Currency Conversion: Choose whether you want to enable currency conversion for international sales.

When finished, click Next.

On the Members Area tab, you can choose where your course will be available to students. Below, we detail each of the alternatives:

• Add the course to an existing Club: If you want to add your online course to a Hotmart Club you’ve already created, just select it.
• Add the course to a new Club: If you don't have a Hotmart Club or want to create a new one, click on + Create Hotmart Club. Enter the name and custom URL of your Club.
• External members area: if you prefer to host the course outside Hotmart, click on Use external members area and enter the required information: link, login, and valid password.

After selecting your preferred Members Area, click Next.

After selecting where your product will be available to students, you'll be taken to the Product Dashboard, where you'll see a checklist. The next step in creating your online course is to click on Content and indicate whether or not you already have the content for your course:

• If you select No, I don't have content yet, you will need to add a schedule that clearly describes what will be covered in each lesson and when it will be available.
• If you already have content for your course, select Yes, I have the content, and click on Add content. On the new page, you’ll need to add the file of at least one paid module, add information about the content author, and then click Publish. Once you have published at least one module, go back to complete the rest of the steps.
  • Note: If you’re adding video content hosted on other platforms (such as YouTube and Vimeo), make sure the video is accessible and not password-protected.

After completing the step, click Next.

In the Product Dashboard, under the Sales Page option, you can choose the types of pages on which your course will be sold. Below, you can read about the different options you can choose from:

• Hotmart Marketplace: By default, your product will be displayed on the Hotmart Marketplace.
• Custom Sales Page: Customize your product's sales page using the Hotmart Pages tool. Learn more by clicking here. [Available only in Portuguese]
• External Sales Page: If you already have a sales page hosted on another provider, you can link it to your product by entering the URL so the Hotlink redirects to that page.

After selecting the option that best fits your business, click Next.

To complete your product registration, please double-check your Personal Information on the dashboard. This step is essential when submitting your product. If you have any questions about how to add your information, consult this article. 
Once completed, click on the Dashboard tab and click Submit Product. By submitting your product, you agree to Hotmart's Terms and Policies.
Your product will then undergo a review process, which typically takes about 15 minutes but may extend to one business day. Once approved, your product will be ready for sale.
If any issues arise during the review process, you'll receive a notification with details. Please refer to this article to understand the possible reasons and solutions.