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Online Service: Everything you need to know to create and set up your product

If you want to offer mentoring, consulting, private lessons, therapy, or any other type of one-on-one online service, creating an Online Service on Hotmart might be the perfect solution for you. This option allows you to offer personalized services of up to 2 hours in duration, as well as organize your schedule, receive payments, and manage your appointments all in one place.

In this article, we'll show you how to create and set up your Online Service, what types of services are allowed, how scheduling works, and some important information to get you started.

Important: The Online Service option is only available for Brazilian accounts.

 

What are Online Services?

By creating an Online Service, you can offer a wide range of one-on-one services. Here are a few examples:

  • Mental health and wellness: Psychology, holistic therapies, personal training, nutrition counseling, and couples therapy.
  • Individual lessons and sessions: Language lessons, music lessons, and public speaking coaching.
  • Specialized consultations: Financial, business, or digital marketing consulting.
  • Mentoring and coaching: Personal or professional development coaching.
     

How to create an online service

The first step is to create your product on Hotmart. You'll need to provide basic information such as the service name and a schedule. You'll also need to set pricing, payment methods, and sales pages.

In the next steps, we'll guide you through the process of creating your product.

Creating an Online Service

The first steps to create your online event on Hotmart are:

  1. Log in to your Hotmart account at https://app.hotmart.com. If you don't have an account yet, create one by following the steps in this article.
  2. On the side menu, click on Products and then My Products.
  3. In the upper right corner, select + Add Product.
  4. On the new screen, choose Online Service as your product format.
Adding Information to Your Product

After selecting the product format, you will be redirected to a new page. On it, fill in the fields in the Information tab:

  • Name: Enter the name of your product/service.
  • Description: Create a detailed description for buyers (minimum 200 characters).
  • Product Image: Add an image in JPG, PNG, or GIF format (maximum 5 MB).
  • Additional Information: Select the language, category, and market for your product.

After filling in this information, click Continue.

Adding session scheduling information

In the Sessions tab, you'll define the scheduling information for your online service:

  • Session type and duration: Define whether you'll sell a single session or a package of sessions. Also, specify the duration of each session, which can be up to a maximum of 4 hours. Once defined, this cannot be changed.
  • Date and time: Indicate the days of the week and times you'll offer the service, as well as your break times.
  • Duration and availability: Specify the period during which you'll offer the service and any periods when you'll be unavailable. After filling in this information, click Continue.

After filling in this information, click Continue.

Pricing Your Product

In the Pricing tab, define the financial details of your service, which will be your product's standard offer:

  • Currency: Choose the currency in which your event will be sold.
  • Guarantee: The guarantee period for this type of product is unique. As a general rule, the guarantee is 7 calendar days from the scheduling date, which is the purchase date.
  • Payment Method: Choose between one-time payments, installment payments with fees, or installment payments without fees for the customer. If you choose installment payments, define the maximum number of installments.
  • Currency Conversion: Choose whether you want to enable currency conversion for international sales.

When finished, click Save and Continue. After filling in the information and saving the settings, you’ll be redirected to your product dashboard. In the dashboard, you will find more settings to complete and submit your product successfully.

Setting Up Your Sales Pages

In the product dashboard, click on the Product Page tab to choose where your product will be sold. 

  • Custom Sales Page: Customize your product's sales page using the Hotmart Pages tool. Learn more by clicking here. [Available only in Portuguese]
  • Marketplace: By default, your product will be displayed on the Hotmart Marketplace. However, you can turn off this option if you prefer.
  • External Sales Page: If you already have a sales page hosted on another provider, you can associate it with your product by entering the URL so the Hotlink redirects to that page.
Product Submission and Review

To complete your product registration, please double-check your Personal Information on the dashboard. This step is essential when submitting your product. If you have any questions about how to add your information, consult this article.

Once completed, click on the Dashboard tab and click Submit Product. By submitting your product, you agree to Hotmart's Terms and Policies.

Your product will then undergo a review process, which typically takes about 15 minutes but may extend to one business day. Once approved, your product will be ready for sale.

If any issues arise during the review process, you'll receive a notification with details. Please refer to this article to understand the possible reasons and solutions.

 

How does scheduling work?

When customers access your sales page, they will see a calendar with available dates and times for the service. Upon selecting a time, it will be reserved for 15 minutes, which is the time needed to complete the purchase.

After thecustomer completes the payment, you can track all appointments directly on the platform. To do this, simply follow the steps:

  1. On your account, select your service.
  2. Access the left-side menu and click on My Schedule.
  3. View scheduled sessions and manage your appointments.

The session can be held on the video platform of your choice. The link and other details can be sent to the customer after scheduling.

Note: Since appointments are made directly on the sales page, Sales Funnel and Order Bump options are not available for this type of product.
 

Please note:

  • You can only set one price for your service. If you want to offer services at different prices, you'll need to create separate products.
  • The payment methods available for this type of product are: credit cards, Hotmart account (for Brazilian residents only), and two credit cards (not available in Mexico and Colombia).
Do you need to talk to us?

If you have any further questions, please contact us and we'll get back to you as soon as possible