How to customize my Hotmart Members Area?

The Hotmart Members Area allows Creators to configure the visual identity of their products, creating an organized learning environment aligned with their brand.

In this article, you will understand how the visual customization of your Members Area works, what rules and recommended dimensions apply for uploading images, and how to organize your showcase and knowledge tracks to offer the best experience to your students.

How does the Members Area visual customization work?

No Members Area is left without a visual banner. Products created on the platform that do not have a configured custom image automatically receive a default banner.

This feature natively applies to online course, event, e-book, and e-ticket formats, ensuring that the product's home page has a complete aesthetic presentation right from the buyer's first access.

The default illustrated banner reacts in real time to the theme color you select in the control panel. To change the appearance and apply different types of customization, simply follow the steps below:

❯ Edit theme: customize your Members Area with your brand's visual identity

By clicking Edit theme, you can choose the colors, theme, and headers that will define the visual identity of your Members Area. These settings are essential for strengthening your visual presence and ensuring students associate your content with your brand right from the start.

To configure them, follow the instructions below:

Log in to your Hotmart account at: app.hotmart.com.
In the left side menu, click Products and select Members Area.
Select the desired area and click the Customization tab.
Access the Edit theme option.
Define the Default color by selecting a suggested color or entering a specific color code that best represents your brand.
Under Default theme, choose between light or dark mode, and set whether students are allowed to choose their preferred version. (The background color of the default automatic banner remains dark, maintaining layout legibility and contrast even when the buyer selects light mode on their device.)
After completing the settings, click Publish to save changes.

On the Your brand tab, you can customize the top section of your members area with your logo and brand visual identity. To configure the header, follow the steps below:

Upload a Header image that represents your brand: choose an ideal image for each theme (light or dark). We recommend a PNG image with a transparent background and a maximum size of 180x48 pixels.
- Remember that if you allowed theme switching under the Default color and theme tab, students can adjust the display theme according to their preference. Therefore, it is good practice to choose images that contrast well with each theme.
Add Alt text to the image to ensure accessibility for visually impaired individuals.
After completing the settings, click Publish to save changes.

On the Banner tab, you define images that will appear on your Area's home screen, ideal for highlighting announcements, offers, or important messages. To set them up, follow the steps below:

Select up to three images or videos to compose the image carousel. Use the following recommended dimensions to ensure proper display:
- Desktop banner: 1920x800 pixels.
- Smartphone banner: 720x960 pixels.
- GIFs can be up to 5 MB maximum.
Set Alt text for each banner image to ensure content accessibility.
If desired, add Banner text to highlight a specific message, or include a Button to redirect your students to an external page.
If you prefer, enable an External link on the banner to allow students to be redirected outside the members area with one click.

❯ Login screen: add a background image for the login screen

In the Login screen section, by clicking Customize, you can define the background image for your students' login screen. Customizing it is a way to offer a professional and consistent feel right from initial access. To customize it, follow the steps below:

On the Login screen tab, click Upload media to add a background image.
- Use an image with recommended dimensions: 2912x2160 pixels, in JPEG or PNG format, with a maximum file size of 8 MB.
If you need to adjust your brand's visual identity, go to Edit theme > Your brand and make the necessary changes.
After completing all settings, click Publish to apply changes.

How do I customize my product page?

To upload your own image and customize the top section of your course page, you must follow the platform's technical recommendations to ensure visual image quality.

To set up your product banner, follow the steps below:

Log in to your Hotmart account at app.hotmart.com.
In the left side menu, click Products and select Members Area.
Select the desired Members Area and click the Customization tab.
Locate the product you want to configure and click Customize.
On the edit page, select Product Page and then Banner.
Upload the desired image and click Save and Publish.

❯ What are the technical requirements for uploading banner images?

The banner editor includes a real-time validation tool. If the uploaded file does not meet minimum criteria, upload will be blocked or a resolution warning will appear:

Recommended dimension: 1920x640 pixels (3:1 aspect ratio).
Accepted formats: JPG or PNG.
Maximum size: 5 MB.
Minimum width (Block): Images with a width below 960 pixels are blocked by the system to prevent screen distortion.
Resolution alert (Yellow warning): Images with a width between 960 and 1919 pixels trigger a yellow alert indicating potential quality loss on larger screens. In this case, the system allows you to click Continue to save the file.

When an uploaded image has a square or vertical format, the system applies a blur effect on the side edges to fit the horizontal space without stretching the artwork.

How do I organize the Showcase and Sections for my students?

The Showcase is the home page of your Members Area, where students find products they already have access to and discover other courses available for purchase.

The Showcase features default sections that organize navigation:

Continue watching: Displays lessons the student started but has not yet completed.
My purchases: Gathers products the buyer has already purchased in that Members Area.
Products for sale: Displays active offers for products available for purchase.

How do I create custom sections?

You can group courses, modules, and tracks into thematic sections on the Showcase to highlight specific offers:

In your Members Area, go to the Customization menu and select Showcase.
Click Customize and select Sections.
Click + Create section, set a title for the category, and select the linked products or content.
Choose the display format for cover images (horizontal or vertical).
Click Save and Publish.

Each Members Area allows up to 12 custom sections on the Showcase, with up to 12 items per section.

What is the difference between Modules and Knowledge Tracks in visual display?

Content layout structure can be organized by Modules or Knowledge Tracks. Each option has distinct visual and navigation characteristics:

Modules (Main Structure): Default entry view that presents content sequentially and linearly. Module covers have a horizontal format (16:9 ratio, recommended 1920x1080 pixels).
Knowledge Tracks: Thematic groupings created from existing modules and lessons in the main structure. They act as learning guides and have vertical covers (recommended 720x1040 pixels). Tracks do not replace the main structure and cannot be set as the default login home screen.

For a Knowledge Track to be visible to students, modules and lessons must be created and published in the main structure before linking them to the track.

How can I preview my Members Area from the student's perspective?

To check visual settings results before making them available to the public, use the dashboard preview tool:

Access management for your Members Area.
In the top right corner of the screen, click the Preview button (eye icon).
Select your desired perspective: Creator, Member with access, User without access, or Logged-out user.
Review cover, banner, and section placement according to the selected profile.

Frequently asked questions

❯ Why did my avatar disappear or isn't displaying?

The central artwork of the default banner is positioned in the exact same spot where the avatar displays on screen. To prevent overlapping elements and layout breaks, the system automatically hides the avatar while the default illustrated banner is active.

The avatar file is not deleted—simply upload a custom banner to replace the platform's default illustration and you will be able to use your avatar again!

❯ How do I hide a product from the Showcase without canceling sales?

If you want to sell a product via an external page or direct checkout without displaying it in the public Members Area catalog:

Access the Members Area and enter the Products menu.
Locate the product you want to hide and access the edit dashboard.
Click Settings and disable display on the Showcase.

The hidden product will remain accessible to students who have already purchased, and its checkout links and external sales pages will continue working normally.

❯ I set up an Avatar and an image in Basic Information, which one appears on the Showcase?

The avatar configured within the Members Area showcase takes display priority over the image registered on the product's Basic Information tab.

If an avatar is configured on the Members Area showcase, it will display as the course icon. If you prefer to display the image registered under Basic Information, go to Customization > Customize > Product Page > Avatar and remove the avatar configured on the showcase.

Menu