Gamification in the Hotmart Members Area is a feature designed to increase student engagement with your course. With it, students accumulate points by performing actions such as watching lessons, rating content, and interacting in communities, earning levels with recognition badges on their profile!
In this article, you will learn how to activate gamification, customize game rules, register rewards, and track your students' progress.
How do I activate gamification, set up levels, and configure recognition badges?
You can customize the points awarded for each type of action taken by students within your product.
How do I create rewards for my students?
Rewards are prizes and incentives released automatically to students as soon as they reach the required score in the game.
❯ To register a new reward, follow the steps below:
- On your Members Area dashboard, access the Gamification menu.
- Select the Rewards tab and click the + Add button.
- Choose the type of reward you want to offer:
- Access to a product: grants free access to another course or community hosted in the Members Area.
- Provide a link: releases access to an external link, such as spreadsheets, supplementary files, or bonus materials.
- Enter the reward name, description, and the number of points required for redemption.
- Click Save to make the prize available.
How to track student ranking data?
You can track member performance and evolution directly on the main Gamification page of your Members Area.
❯ To check gamification data on the dashboard, follow the steps below:
- Log in to your Hotmart account at https://app.hotmart.com/ .
- Click Products and then Members Area.
- Access your Members Area and click Gamification in the left side menu.
- On the Home tab, track the general engagement dashboard, which gathers:
- Overview: total members with a level and how many students leveled up in the period.
- Member distribution by level: detailed chart showing the number of students in each game level (e.g., Beginner, Bronze, Silver, Gold, Legend).
- Ranking: table with the current standings of the top-scoring students.
- If you want to analyze consolidated metrics and historical reports from previous periods, you can also click Insights in the side menu and select the Gamification tab.
By default, Insights displays data from the last 30 days. If you want to view a specific period, such as the overall ranking since gamification began or just from the previous month, simply adjust the date filter.
How do students view points, levels, and rewards?
Students track their game progress, levels (Beginner, Bronze, Silver, Gold, Mentor), and recognition badges via the app or computer.
❯ For students to track gamification via the Hotmart app, follow the steps below:
- Open the Hotmart app and enter your course's Members Area.
- In the top bar of the Members Area menu, tap the trophy icon.
- On the gamification screen, check your position on the weekly ranking, total accumulated points, and tasks required to level up.
- Access the Rewards tab to view available prizes and tap Redeem as soon as you reach the required score.
❯ For students to track gamification via browser (Web), follow the steps below:
- Access the course's Members Area on a computer.
- In the left side menu, click Points and Ranking.
- Check accumulated points, current level, pending tasks, and redeem prizes on the rewards tab.
How to allow my collaborators to configure gamification?
You can also allow your collaborators to configure gamification in your Members Area. To do so, simply create or add gamification authorization to a Collaborator Profile.
❯ To add gamification to a Collaborator Profile, follow the steps below:
- In the left side menu, click Partnerships, then Collaborators Center.
- On the Collaborators Center screen, click the Profiles button in the upper right corner. If you don't have a profile created, click Create profile.
- Enter the profile name and, under permissions, locate the Club section and enable the Gamification option.
- When finished, click Save.
To learn how to add a collaborator, check the article How to configure the Collaborators Center.