How do I set up my product’s Thank You page?

The Thank You page is the page shown to the buyer after they complete a purchase. It helps guide the next steps in the post-purchase experience.

At Hotmart, you can use a Thank You page generated by the platform itself or set up external pages created by you. In this article, you’ll learn which options are available and how to set up your product’s Thank You page.

What is the Thank You page?

The Thank You page is a post-sale step. It appears after the buyer completes the payment at checkout and can show important information about the purchase, product access, or transaction status.

At Hotmart, there are two ways to set up this page:

• Hotmart Thank You page: the default option, generated by the platform itself.
• External Thank You page: an option where you redirect the buyer to a page created outside Hotmart. In this case, you can set up different URLs according to the purchase status.

If you choose an external page, you can define a specific URL for each transaction situation. This allows the buyer to receive guidance that better matches the purchase stage.

Which statuses can I set up on an external Thank You page?

When selecting an external Thank You page, you can enter different URLs according to the transaction status:

• Approved purchase: used when the purchase is approved immediately.
• Purchase awaiting payment: used when the buyer chooses a payment method that depends on confirmation, such as bank slip.
• Purchase awaiting credit check: used when the payment institution needs time to review and confirm the purchase, as may happen with PayPal payments.

These pages can be used to explain to the buyer what happens in each status and which next steps they should follow.

How do I set up my product’s Thank You page?

To set up the Thank You page, follow the steps below:

1. Access your Hotmart account through the link https://app.hotmart.com.
2. In the left-side menu, click Products.
3. Select the product you want to set up.
4. In the product’s internal menu, click Tools.
5. Click Payment settings.
6. On the new page, go to the Post-sales tab.
7. In the Where will it be? field, choose between Hotmart or External.
8. If you choose Hotmart, keep this option selected and save the settings.
9. If you choose External, enter the URLs of the pages you created for each purchase status:
   • URL for approved purchases.
   • URL for purchases awaiting payment.
   • URL for purchases awaiting credit check.
10. After filling in the information, click Save.

After saving, the selected page will be used in the product’s post-sale flow, according to the option you set up.

What should I consider before using an external page?

Before setting up an external Thank You page, check that the URLs are correct and that the pages are published. We also recommend reviewing the content of each page to make sure the buyer receives clear information about the purchase status.

If you set up different pages for each status, avoid using the same guidance in all cases. For example, an approved purchase may include product access instructions, while a purchase pending payment should explain that access depends on payment confirmation.

It’s also important to keep these pages updated. If any link, access instruction, or product information changes, review the external page to avoid buyer questions.