Top Picks is a solution that leverages Hotmart’s data intelligence to suggest relevant products to your customers. With this feature, buyers who complete a purchase or while consuming content inside the Classroom (Hotmart Club) can see complementary or related products, increasing your chances of conversions and driving more sales.
In this article, you’ll learn how Top Picks works, the requirements for activation, and how to configure the solution’s main options.
What Is Top Picks and How Does It Work?
The Top Picks experience takes place in strategic spaces designed to drive additional conversions organically. It presents products to customers immediately after a purchase is completed, on the Thank You Page, on the product page in Hotmart Club, and while they are consuming content in the Members Area (Hotmart Club). It's like suggesting an add-on that makes the buyer's experience even more complete.
If you use Hotmart Club, your product’s main page will display recommendations just above the modules. In addition, within the Members Area, buyers receive suggestions for next steps between lessons, allowing them to complete a new purchase without interrupting their primary learning experience.
All of this happens continuously, displaying the most relevant options according to the configuration and priority you define within the platform.
There are some scenarios in which the feature, even when enabled, will not be applied to recommendations on the Thank You Page:
- On checkout pages that use a Sales Funnel and an external Thank You Page.
- For purchases made using payment methods other than credit card or PIX.
For recommendations in the Members Area and on the Product Page, products must be active for sale, enabled to appear in the Showcase, and available within Hotmart Club. In addition, the product being recommended cannot be an ad or part of an offer bundle.
How Do I Manage Top Picks Strategies and Product Order?
For creators with two or more products available for sale, Top Picks is automatically enabled. However, the real power of the tool lies in the ability to manage the entire recommendation logic from a single place, creating highly segmented customer journeys.
With recommendation strategy configurations, you have the flexibility to prioritize recommendations based on the goals of each main product. You can reorder suggestions and define exactly which products will be part of each strategy. This means the same product can remain active in one specific strategy while being removed from another, ensuring the right offer reaches the right customer profile.
To access the dashboard and organize your recommendations, follow these steps:
- Access the Hotmart platform: https://app.hotmart.com/.
- In the left-side menu, click Tools and select the option View all.
- Search for Top Picks and click it.
- When you access the dashboard, you'll find the following tabs:
- Discover Top Picks, here, you can enable or disable the solution for your account (this action applies to all products and all recommendation channels) and track sales performance generated through the tool.
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Recommendation Settings, all eligible products will be listed here.
- Under Selected Offer, choose which offer will be displayed to buyers in recommendations (the offer must already be created in the product settings).
- Under Where it may be recommended, check which channels can display the product.
- Under Status, enable or disable recommendations for each product individually.
What Are the Rules for Adding or Removing Products From recommendation journeys?
When building recommendation journeys, the dashboard provides flexible and targeted control over your catalog. This makes it easier to manage and experiment without affecting ongoing sales.
- In the section Recommendation Strategy on the tab Discover Top Picks, locate the desired product and click Customize strategy.
- In this area, you can add new products to the recommendation journey, organize their display order, and enable or disable options individually within each journey strategy.
- Once you've finished making changes, click the button Save Changes to review and publish your new configuration.
If you decide to undo your manual customizations and return to the platform's default recommendation intelligence, simply click the option Automatic order within the same screen.
The main guidelines for organizing recommendation strategy include:
- Product limit: You can have up to 10 active products per recommendation journey.
- Individual management: You can enable or disable the products individually, applying the change only to the journey strategy currently being edited.
- Simple reactivation: Products disabled within a strategy can be reactivated at any time, returning them to the recommendation showcase.
- Publishing control: Since all changes are reviewed before publication, always use the "Save Changes" button to apply your selections.