Hotmart Analytics is a tool that helps creators track their products' performance through various perspectives and advanced filters. Within the tool, the Product Views menu stands out by allowing for a granular analysis of visitor behavior.
In this article, you’ll learn how to access the Product Views menu, what information is available, how to interpret data to optimize your sales strategy, and how to segment your analysis to find growth opportunities.
How do I find the Product Views menu in the platform?
To use this feature, the first step is to access the Analytics tool:
- Log in to your account at https://app.hotmart.com.
- In the left-side menu, click Sales and then select Sales Management.
- On the right side of the page, click the Analytics icon.
- Once in the tool, locate the Product Views tab and click Start new Product View to begin.
How can I set up a specific analysis for my product?
When starting a new View, you’ll need to set criteria that allow Analytics to segment traffic based on your specific rules. This setup is essential to ensure you only see the data that truly matters to your business.
When configuring your Insight, fill in the following fields:
- View Name: Choose a clear title so you can easily identify it later.
- Product: Select the product and the specific offer you want to analyze.
- Pages: Enter the URL of the tracked sales page.
- View Type: Choose whether the analysis is for a launch (short, intense period) or long-term tracking.
Once created, the tool will provide three main tabs with data for the selected product and offer: Dashboard, Traffic, and Orders.
How do I interpret Product Insight data?
Interpreting segmented data allows you to get the most out of this feature and understand your business's performance. Here are a few examples:
- Access vs. Conversions: If you have many visitors but few of them start the checkout process, it may be a sign that the messaging on your sales page needs adjustment.
- Using Segmentation: Use segments to compare desktop vs. mobile browsing. This helps ensure your custom page is optimized for all screen sizes.