Upsell is a strategy used to present a new offer to the buyer right after they complete a purchase. On Hotmart, this feature is part of the Sales Funnel and allows you to automatically organize which offers will be shown after a product is purchased.
To display this offer, you can use Hotmart Pages by creating a custom page to present the Upsell with the layout and information you prefer.
In this article, you’ll learn what an Upsell is, how it works within Hotmart’s Sales Funnel, and how to integrate this offer into a Hotmart Pages page, including guidelines for testing the display before making it available to the public.
What is an Upsell?
An Upsell consists of offering the buyer a complementary product right after the initial purchase, without requiring them to re-enter their payment details.
This strategy can be used to complement the purchased content, present an additional solution, or organize new offers after the initial purchase while keeping the buying experience smooth.
On Hotmart, Upsell is one of the strategies available within the Sales Funnel, along with other options such as Downsell and Cross Sell. Each of these can be combined according to the goal of the configured flow. If you want to better understand how all the available steps and strategies work, check the article about the Sales Funnel.
How does Upsell work in the Sales Funnel?
The Sales Funnel organizes the steps shown after the purchase of an initial product, called the setup product. From that purchase, the flow continues according to the rules defined during the funnel configuration.
In the case of Upsell, different actions are set for two scenarios:
- When the buyer accepts the offer
- When the buyer rejects the offer
Based on these definitions, the Funnel automatically directs the buyer to the next step. The Upsell offer can be displayed on a dedicated page created in Hotmart Pages, allowing you to fully customize how the offer is presented.
How to integrate the Upsell into a Hotmart Pages page?
Before integrating the Upsell into a page, the Sales Funnel must already be configured for the setup product. If you haven’t created a funnel yet, you need to complete this step first. To learn how to set up the Sales Funnel, check this article.
After setting up the Upsell in the Sales Funnel, integrating it with Hotmart Pages involves three main steps:
- Locate the Upsell widget code
- Insert this code into a Hotmart Pages page
- Test the offer display
Check the steps for each stage below:
❯ How to locate the Upsell code in the Sales FunnelEach Upsell step created in the Sales Funnel has its own widget code. This code is responsible for displaying the offer outside the checkout, on a dedicated page. To locate the code:
This code will be used on the page created in Hotmart Pages. |
❯ How to insert the Upsell code into a Hotmart Pages pageWith the widget code copied, you need to insert it into a page created in Hotmart Pages. To do this, follow the steps below:
Important: the Upsell widget is only displayed after the purchase of the setup product is completed. |
❯ How to test the Upsell integrated into the pageAfter inserting the widget code, it’s important to test the integration to confirm that the offer is displayed correctly. To do this, you need to simulate a purchase of the setup product linked to the funnel. A practical way to run this test is by enabling payment via Bank Payment Slip, which allows you to generate a purchase without immediate payment. To test:
After generating the boleto, the buyer will be automatically redirected to the next step of the Sales Funnel, where the Upsell page will be displayed. This allows you to confirm whether the integration was completed correctly. |
Frequently asked questions
❯ Is the Upsell shown to all buyers?The Upsell is only displayed to buyers who complete the purchase of the setup product and are within the configured Sales Funnel. |
❯ Can I use more than one Upsell in the same funnel?Yes. The Sales Funnel allows you to configure different steps, including multiple Upsells, according to your defined strategy. To learn more, check this article. |
❯ Does Upsell work without Hotmart Pages?Upsell can be displayed in the Hotmart checkout. However, to customize how the offer is presented on a dedicated page, you need to use Hotmart Pages. |