Subscription: Everything you need to know to create and set up your product

The first steps to create your Subscription on Hotmart are:

1. Log in to your Hotmart account at https://app.hotmart.com. If you don't have an account yet, create one by following the steps in this article.
2. On the side menu, click on Products and then My Products.
3. In the upper right corner, select + Add Product.
4. On the new screen, choose Subscription as your product format.

After selecting the online event format, you will be redirected to a new page. On it, fill in the fields in the Information tab:

• Product Name: Enter the name of your subscription product.
• Description: Create a detailed description for event participants (minimum 200 characters).
• Product Image: Add an image in JPG, PNG, or GIF format (maximum 5 MB).
• Additional Information: Select the language, category, and market related to your subscription.

After filling in this information, click Continue.

In the Pricing tab, define the financial details of your subscription: 

• Guarantee: Define the guarantee period for buyers to request a refund (7, 15, 21, or 30 days).
   
  a. Note: For subscription products, the guarantee only applies to the first payment. Automatic renewals are not covered. In other words, you can only request a refund for the initial purchase within the guarantee period.
   
• Plans: Define the recurrence/cycle (number of charges) and periodicity (weekly, monthly, semi-annually, etc.). To create a plan, click on New plan and fill in the fields:
   
  a. Plan information: Add a name and description for the plan. This will make it easier to locate if you create more plans later.
  b. Base price: Set the currency, the amount for each recurring payment, and the payment frequency. Additionally, choose the available payment methods for the plan and define how charges will be processed—whether they will continue until the customer cancels the subscription or you can define a limit. For example, if you set a maximum of 8 charges for a weekly subscription, the buyer will be billed 8 times, once per week. Learn more here.
  c. Subscription recovery: If your subscription is annual, you can enable Subscription Recovery. This feature helps recover declined payments caused by insufficient funds on the card. Learn more about how it works in this article.
  d. Trial period: Offer a trial period to your subscribers in one of two ways:
   
  → Free Trial: The first subscription charge occurs after the trial period you set, allowing the buyer to access the content at no cost during the trial. Subsequent charges will always align with the date of the first payment made after the trial.
  → Test Drive: The initial charge takes place after the trial period you specify. However, subsequent payments are based on the date the customer signed up rather than the date of the first payment.
   
• Hotmart One Project: Indicate if you want to collaborate with the project which donates part of your sales to a charity in Brazil.
• Advanced Options (VAT Settings): To sell your subscription worldwide, choose how VAT will be displayed. You can either include the tax in the final product price shown to the buyer or itemize it separately on the payment page, displaying both the product price and the tax amount clearly.  

When finished, click Save and Continue to submit your subscription product.

After the last step, you'll find more settings to complete and successfully submit your product.
On your product's dashboard, click on the Product Page tab and select where your subscription will be sold:

• Custom Sales Page: Customize your product's sales page using the Hotmart Pages tool. Learn more by clicking here. [Available only in Portuguese]
• Marketplace: By default, your product will be displayed on the Hotmart Marketplace. However, you can turn off this option if you prefer.
• External Sales Page: If you already have a sales page hosted on another provider, you can associate it with your product by entering the URL so the Hotlink redirects to that page.

Important: Don't forget to add information about the payment cycle on your marketing and sales pages. This ensures that your customers have a clear understanding of the subscription terms, including how often they will be billed, right from the beginning.

Click on the Course Management tab to choose whether your product will be available on Hotmart or on an external platform. Below is a detailed description of what you need to do for each alternative:

• Click on Access course management through Hotmart to add content and host your product in Hotmart Club, Hotmart's integrated members area.
• If you prefer to host the product outside of Hotmart Club, click on Switch to external members area and enter the required information (valid link, username, and password). This data is necessary for your product to be completed.

Access the selected members area and add your content:

• If your content isn't ready yet, be sure to add a complete lesson and a schedule that outlines the content of each lesson and its release date. This content must be accessible to students immediately after they purchase the product.
• If your content is ready to go, upload all of it to your members area
  • Note: If you add any video content hosted on other platforms (like YouTube and Vimeo), make sure the video is accessible and not password protected.
     

Once you've added the content, return to the Product Dashboard to complete the remaining steps.

To complete your product registration, please double-check your Personal Information on the dashboard. This step is essential when submitting your product. If you have any questions about how to add your information, consult this article.
Once completed, click on the Dashboard tab and click Submit Product. By submitting your product, you agree to Hotmart's Terms and Policies.
Your product will then undergo a review process, which typically takes about 15 minutes but may extend to one business day. Once approved, your product will be ready for sale.
If any issues arise during the review process, you'll receive a notification with details. Please refer to this article to understand the possible reasons and solutions.