Creating a product on Hotmart is a great way to turn your knowledge and skills into a digital business. We provide a complete environment for you to start selling online, manage your sales, and reach a global audience. Plus, you can add as many products as you like, at no cost.
One of the main benefits of selling on Hotmart is the possibility to offer products in different formats, such as online courses, eBooks, tickets for in-person events, and even subscriptions. This variety allows you to tailor your offers to meet your audience’s needs and align with your business goals. To see all the available product formats, check out this article.
This article will walk you through every step to add your product within our platform, ensuring it’s ready to start generating sales and driving business growth. You'll also find detailed guides on different product formats, all in one place.
❯ Creating a product from scratchFollow these steps to create your product:
On the next screen, choose the format for your product. |
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❯ Adding information to your productAfter selecting the product format, you’ll be redirected to a new page. Complete the required fields under Information:
If you’re adding a Physical product, you’ll also need to provide additional details such as the category, weight, dimensions, shipping origin address, and shipping rules. For more information, see this article. Remember that this option is only available in Brazil. Once you’ve completed these fields, click Continue. |
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❯ Setting your product’s priceIn the Pricing tab, you may encounter two different scenarios, depending on the product format you are creating. If your product is a Subscription or Community, you will need to set up a payment plan for recurring payments, specifying the price, payment frequency, and available payment methods. For more details, check the subscription guide or the community guide. However, if you are creating any other product format, you will need to define the following financial aspects:
After filling out all the fields, click Continue or Save and continue, depending on the product type you are creating. |
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❯ Understanding specific casesIf you’ve clicked Save and continue, it means that the initial part of your product creation has been completed successfully. Now, you’ll be redirected to your Product Dashboard, which we’ll discuss at the end of this section. However, this option may vary depending on the product format you’re creating. In some cases, additional information is required during the initial process. Below, we explain the specific steps for each scenario:
Once you’ve completed the necessary steps and saved your settings, you’ll be redirected to your Product Dashboard. In the panel, you’ll find various options to complete your product creation and ensure everything is ready for launch. |
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❯ Adding content to your productIn the Product Dashboard, click on the Product content tab to upload your product files. Pay close attention to the supported file formats, requirements, and recommendations listed in this tab. Below you can check all upload rules and recommendations based on the product type you’re adding:
Important: For some product formats—such as Physical products, Online courses, Subscriptions, Community, Online events, and Tickets for in-person events—you won’t see the Product content tab in the Product Dashboard. This is because these formats require a different setup, which is explained in the relevant articles in the following section: How to complete other product setups?. |
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❯ Defining sales pagesIn the Product page tab, choose where your product will be available for sale:
If you are adding an Online event, this tab will appear as a Sales page. |
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❯ Completing the creation processFinally, make sure all your information in the Personal information tab is complete. This step is essential for completing your product creation. If you have any questions about filling out your data, see this article. Once everything is complete, go to the Panel tab and click the Submit product button located at the bottom right of the page. By clicking this button, you confirm that you agree to Hotmart’s Personal Data Processing Policy. After submitting your product, your product will go through a verification process, which usually takes around 15 minutes, though in some cases, it can take up to one business day. Once approved, your product will be ready for sale. If any inconsistencies are found during verification, you will receive a notification. Check this article to understand the possible reasons and how to resolve them. |
How to complete other product setups?
In most cases, the steps described above are sufficient to submit your product for approval. However, some product formats require additional configurations to ensure everything works properly.
To help you with this, we’ve prepared comprehensive guides that explain both mandatory and optional configurations for product types with specific needs. This way, you have all the necessary information in one place.
Check the guides below for detailed instructions based on your product type:
- Online Course: Everything you need to know to create and set up your product
- Subscription: Everything you need to know to create and set up your product
- Online Event: Everything you need to know to create and set up your product
- Tickets for In-Person Events: Everything you need to know to create and set up your product
- Online Service: Everything you need to know to create and set up your product
- Community: Everything you need to know to create and set up your product
- Physical Product: Everything you need to know to create and set up your product (available in Portuguese)
Frequently Asked Questions
❯ What happens if I change the price or commission of a product after I finish creating it?After completing the creation process, any changes to the price or commission will take 3 days to take effect. During this time, all affiliates promoting the product will receive an email notification about the update, as it directly affects the commission they earn per sale. This period allows affiliates to adjust their campaigns and decide whether they want to continue promoting the product. |
❯ Can I edit my product information after it has been published?Yes! You can edit your product anytime you need. To update information such as the image, name, or description, go to Products > My products, select the product you want to edit, and click on the Basic information tab in the Product Dashboard. |
❯ Can I organize my products in one place?Yes! With Hotmart Club, our free members area, you can gather all your products on a single page. This makes it easier for buyers to access your products and gives you the opportunity to create a personalized product display, helping you promote new launches and offers. If you don’t have a Hotmart Club yet, follow the steps in this article. If you already have an active Club, check this article to learn how to add new products to your members area. |