Offers let you create different prices for the same product, allowing you to apply specific sales strategies, such as offering promotional prices to selected audiences or using different payment links in marketing campaigns.
Each offer generates a unique payment link, allowing you to provide different pricing conditions without creating a new product. For example, you can create offers for promotional campaigns, email lists, business partners, affiliates, or sales recovery strategies.
In this article, you'll learn how to create and manage offers, access the generated payment links, and set your product's base price.
How do I create an offer?
To create an offer for your product:
- Access your Hotmart account at: https://app.hotmart.com/.
- In the left-hand menu, click Products.
- Select the desired product.
- In the internal menu, go to Pricing & Offers.
- Click New price.
- Fill in the offer details:
- Price name (internal identification);
- Description on the checkout page (information displayed to the buyer);
- Currency;
- Payment method;
- Price.
- If you want, configure the additional features available for the offer, such as Smart recovery and currency conversion for international sales.
- Click Save.
How do I change the product's base price?
If your product has more than one offer, one of them will be defined as the base price.
To change it:
- Go to Products.
- Select the product.
- Click Pricing & Offers.
- Find the offer you want to set as the base price.
- Click the three-dot menu (⋮).
- Select Set as base price.
- Confirm the change.
Important: It may take a few minutes for the update to be applied.