What product formats can I sell on Hotmart?

Online courses are one of the most popular formats on Hotmart. They allow you to share your expertise in a structured and engaging way, creating a complete learning experience. This format is ideal for those who want to teach on a specific topic using resources like video lessons, supporting materials, and interactive activities.

Learn more about online courses and how to register one by checking out this article.

An ebook is a digital book that’s easy to produce and distribute. It’s perfect for sharing knowledge in a convenient format without printing costs. Ebooks can be downloaded instantly, allowing for greater reach and ease of access for your customers.

A subscription product is an excellent option for offering recurring content, such as ongoing courses, exclusive newsletters, or regular updates. This model helps you build a closer relationship with customers and generate a steady income stream, as customers pay on a schedule you set—weekly, monthly, bimonthly, quarterly, semiannually, or annually—to access your content.

Find out more about subscription options and how to register a subscription product in this article.

Communities allow you to create an interactive space for members to connect and support each other, such as a study group. This format fosters engagement and continuous learning among members, making it ideal for creators who want to strengthen connections among their followers.

Learn how to create a community by reading this article.

In addition to digital products, Hotmart also supports physical product sales. This option is designed for those looking to offer physical goods, such as books, clothing, supplements, and more. You can even combine a physical product with digital materials to create a unique offer for your buyers.

Note: This option is available only for accounts registered in Brazil. If you want to know more about physical products, please check this article (only available in Portuguese).

Online events let you host live presentations, workshops, or courses with real-time interaction with your audience. It’s an excellent choice for delivering a comprehensive learning and networking experience that can reach people anywhere.

Learn how to set up an online event by reading this article.

With Hotmart, you can sell tickets for in-person events like workshops, presentations, and live courses. This format is perfect for creators who want to bring people together for a live experience. When selling tickets through Hotmart, you can manage ticketing, generate complimentary tickets, and even share event schedules with attendees.

If you want to know more about tickets for in-person events, please check this article.

Hotmart allows you to offer personalized online services like coaching, consulting, private lessons, or even therapy sessions. This format is ideal for those who want to offer individualized online sessions, with durations of up to two hours.

Note: This option is available only for accounts registered in Brazil. If you want to know more about online consulting services, please check this article.

If you’re a photographer or designer, Hotmart lets you sell images and photos, a popular choice for creators who provide visual content for brands and businesses. This format helps you share and monetize your artwork.

If you create films, screencasts, or other types of videos, Hotmart enables you to sell these in digital format. This option is ideal for educators, influencers, and audiovisual content creators.

Podcasts and audiobooks are more popular than ever, and Hotmart offers an easy way to sell them. This format is perfect for audio content creators, including storytellers, interviewers, and audiobook creators, letting your customers listen whenever and wherever they want.

For musicians, audio producers, or sound effect creators, selling audio or music is a great way to generate revenue from your creations. This category can include songs, sound effects, background music for videos, and more.

Selling source code is a compelling option for those who develop specific solutions, such as templates, scripts, and plugins. This format lets you share technical knowledge and provide solutions that help others improve their digital products or sites.

If you’ve developed a mobile app, Hotmart can be the ideal platform to sell it. This option allows you to share your app with a targeted audience, a great choice for developers who want to monetize their apps directly.

If you provide editable documents or other ready-to-use materials, downloadable files are a practical choice. This option gives customers immediate access to materials they can use or customize to fit their specific needs.

For software developers, selling downloadable programs is a great way to offer your solutions directly to an audience. This category includes software, tools, or games, providing a straightforward option for customers seeking specific installations.