How do I set up and manage my Affiliate Program?

Under Affiliation rule, choose how affiliates can promote your product:

• All Affiliates will be able to promote the product : any user can automatically affiliate with the product.
• Only previously approved Affiliates will be able to promote the product: the creator will need to manually approve each request.
• I won’t allow affiliates: the product will not have an active affiliate program.

Important: by default, all products are created with the I won’t allow affiliates option enabled.

Click Commissioning to define the affiliates’ commission percentage.

At this step, Hotmart will automatically display a simulation of the amounts received by the creator and the affiliate according to the configured commission.

Under Commissioning Rule, choose how the commission will be assigned:

• Last click: the commission will be assigned to the last affiliate who received the buyer’s click.
• First click: the commission will be assigned to the first affiliate who received the buyer’s click.
• Multi-click: the commission may be shared between the first and last affiliates who received the buyer’s click.

Important: the Multiple clicks option will only be available if the product does not yet have active affiliates and does not use discount coupons.

Hotmart has a commissioning system based on the affiliate promotion level, called Global Affiliations. In this promotion, you can enable or disable it.

In the Promotion tab, choose whether you want the product to appear in Hotmart’s Affiliate Marketplace.

You can also configure tags, affiliate program description, and promotion rules.

In this space, we recommend informing the desired affiliate profile, product differentiators, promotion rules, and best practices expected from affiliates.

In the Advanced tab, you can configure additional program features.

Cookies

Define how long the commission can be assigned to the affiliate after the buyer’s click. The period can vary between 60 days, 90 days, 180 days, or forever.

This means that even if the buyer completes the purchase days or weeks later, the commission may still be assigned to the affiliate responsible for the access.

Affiliate bonus

Allows affiliates to offer their own bonuses to buyers, such as ebooks, infographics, interviews, and extra materials.

Affiliation type

Defines whether the program will accept individual affiliates, business affiliates, or both.

Coproductions

When this option is enabled, cocreators can also affiliate with the product.

In the Automation Rules tab, you can configure automatic approvals and cancellations based on criteria defined by you and Hotmart.

The available criteria include:

• affiliate badges;
• legal nature;
• use of eNotas;
• sales performance.

Automatic Cancellation

Under Automatic Cancellation, you can configure rules to automatically remove low-performing affiliates.

The period is configured in days, with a minimum of 90 days, and already considers at least one sale as the default criterion.

Before automatic removal, Hotmart may send notifications encouraging the affiliate to resume promoting the product.

To finish the configuration, click Save.

To add banners and images:

1. Select the corresponding template.
2. Fill in the material title.
3. Enter the image URL.

When you enter the URL, the image will be loaded automatically on the platform.

Important:

• the image must be hosted on an external service, such as Google Drive, Imgur, or Dropbox;
• the image link must be public;
• the URL must end with formats such as .jpg or .png.

Example:

https://meuservico.com/imagem.jpg

To add videos to promotional materials, use the content’s embedded link.

On YouTube, for example:

1. Open the desired video.
2. Click Share.
3. Select Embed.
4. Copy the available link.

This will be the link used in the promotional material.

You can also add email copy and other support content to help affiliates promote the product.

These materials can help standardize communication and make campaigns run by affiliates easier.

After configuring the desired material, click Add.

Done! The materials will be available for affiliates to use when promoting the product.

In the General tab, you can view all details about your affiliates, the products they participate in, and each producer’s affiliation date.

In addition, you can identify affiliates according to:

• product;
• affiliation status;
• special commission conditions;
• affiliate legal nature.

After finding the desired affiliate, click the three dots next to their name and select Details. You can also access this information by clicking directly on the affiliate’s name.

In the details area, you’ll be able to:

• send messages to the affiliate;
• view which products the affiliate is linked to.

By clicking the three dots again, you’ll also be able to:

• edit commission;
• cancel affiliation;
• enable buyer details for affiliates.

When buyer details are enabled, affiliates will be able to view some information about buyers who used their Promotion Links, also known as HotLinks, and completed a purchase, such as location and email.

This information can support campaigns, relationship strategies, and actions such as upsell or downsell.

On the Affiliate Management page, shortcuts to Affiliate Chat and Affiliate Reports are also available.

In addition, you can track the performance of the affiliates who sold the most in the last 3 months, viewing information such as affiliate name, number of products with sales, and the total number of sales made.

In the Requests tab, you can approve or reject affiliation requests sent for your products.

In this area, you can also view the affiliate’s name, check the legal nature, identify the requested product, approve or reject affiliation requests, and use filters by badges, affiliate name, or request date.

Currently, you can configure automatic approval based on the following criteria:

• Affiliate Badges: considers the badges already earned by the affiliate within the platform.
• Affiliate legal nature: available for Brazilian affiliates, it allows affiliates to be approved according to their registered legal nature.
• Affiliate uses eNotas: considers affiliates who use eNotas, the invoice issuance system integrated with Hotmart and available only in Brazil.

Important: for automatic approval to take place, the affiliate must meet all configured criteria simultaneously.

• The minimum configurable period is 90 days.
• The configuration already considers, by default, a minimum of one sale.
• Before automatic cancellation, Hotmart may send notifications encouraging the affiliate to resume promoting the product.

For affiliates approved again in the program, the performance analysis considers the affiliate’s entire sales history for that product, not just the most recent affiliation.

If the affiliate still does not meet the configured criteria, they will have 7 days to make sales before being automatically removed again.