Tickets for In-Person Events: Everything you need to know to create and set up your product
Creating an in-person event requires careful configuration to ensure everything is in place for a successful event.
This guide will take you through each step of creating your tickets for an in-person event on Hotmart’s platform, so it’s set up to generate sales and support your business growth. You’ll also learn how to manage ticket batches, create offers and promotional packages, enable upgrades, share the event schedule with participants, and set up event check-ins.
Important: Hotmart only accepts educational events.
Tickets for parties, raffles, lodging, and other non-educational events are
not
allowed on the platform.
How to create tickets for in-person events?
The first step in offering tickets for an in-person event is adding it as a product. During this stage, you’ll define the basic details, including the event’s name, location, date, and time. You’ll also set the ticket price, payment methods, refund period, and sales pages where the product will be displayed. Follow the steps below to create your product on Hotmart:
In the sidebar menu, click on Products
and then My products.
In the upper right corner, click
+ Create product.
On the next screen, choose
Tickets for in-person events as
your product format.
❯ Adding event information
After choosing the product format, you’ll be redirected
to a new page. Complete the required fields under
Information:
Event name: Enter the name of your
in-person event.
Description: Write a detailed description
for event participants (minimum of 200 characters).
Product image: Upload an image in
JPG, PNG, or GIF format (maximum size: 5 MB).
Additional information: Select the
language, category, and market segment.
After filling in these details, click Continue.
❯Setting your product’s price
In the Pricing tab, define the financial
aspects of your event. These settings will be applied
as the default offer for the product:
Currency: Select the currency for
your event ticket sales.
Guarantee period: Choose the refund
period for buyers (7, 15, 21, or 30 days).
Payment methods: Choose between
a one-time payment, installments with fees, or installments
without fees for the buyer. If you choose installments,
specify the maximum number allowed.
Currency conversion: Decide whether
to enable currency conversion for international sales.
Once completed, click Save and continue
to finish the initial setup for your event.
❯ Defining sales pages
A new page will display your product’s registration progress.
Here, you’ll find various settings to complete the setup.
In the Product Page tab, choose where
your product will be sold:
Custom sales page: Customize your
product’s sales page using Hotmart Pages. Learn more
by
clicking here
(available in Portuguese).
Marketplace: By default, your product
will appear in the Hotmart Marketplace, but you can
disable this option if you prefer.
External sales page: If you already
have a sales page hosted on another platform, you
can associate it with your product by entering the
URL so the Hotlink directs customers to that page.
Important: Don’t forget to include the event’s date and location details on
the sales page to provide all necessary information to
your buyers in advance. The details you enter should match those configured for
each ticket batch.
❯ Completing the creation process
Finally, make sure all your information in the
Personal information tab is complete.
This step is essential for completing your product creation.
If you have any questions about filling out your data,
see
this article.
Once everything is complete, go to the Panel tab and
click the Submit product button located
at the bottom right of the page. By clicking this button,
you confirm that you agree to Hotmart’s Personal Data
Processing Policy.
After submitting your product, your product will go through
a verification process, which usually takes around 15
minutes, though in some cases, it can take up to one
business day. Once approved, your product will be ready
for sale.
If any inconsistencies are found during verification,
you will receive a notification. Check
this article
to understand the possible reasons and how to resolve
them.
How to set up tickets for in-person events?
After creating your product, it’s time to set up all the details to ensure successful sales and a good experience for all participants. In this section, you’ll learn how to create ticket batches, set up exclusive offers for each batch, and organize your event schedule.
❯ How to create ticket batches?
When creating an in-person event, the first ticket batch
is automatically linked to the default event offer. However,
if you want to offer different prices and sales periods,
creating batches is ideal.
If you choose to create additional batches with different
prices, follow these steps:
In the left-side menu, click Products,
then My products.
Select the product you created as tickets for in-person
events.
In the product dashboard, click Batches
in the left menu.
On the Batches screen, click Add batch
and fill in the following details:
a. Batch name: The name displayed
on the sales page and on the ticket.
b. Ticket transfer: Decide
if the buyer can transfer the ticket. If
non-transferable, only the organizer can
change the ticket holder.
c. Free invitation: Choose
whether to offer free tickets as invitations
for the entire batch.
d. Event dates and times: Set
the duration of your event, including the
start and end date (maximum 7 days). Also,
provide the start and end times.
e. Time zone and location:
Set the time zone and the full address of
the event location, including street, number,
city, and country.
f. Ticket availability: Choose
how tickets will be available:
→ Automatically generate ticket codes:
The system generates tickets automatically;
you only need to set the number of
available tickets. → Upload file with ticket codes:
If you have a file with codes, select
this option and upload the file.
g. Purchase limits: Set the
minimum and maximum number of tickets each
buyer can purchase.
After completing the information, click Save.
❯ How to create offers and link them to batches?
After creating a batch, you can configure a custom offer
for it. Follow these steps:
In the product dashboard, click
Pricing and offers in the left menu.
Click New offer and fill in the
required fields. If you have questions about creating
your offer, check
this article.
In Type of offer, select
Standard and choose the corresponding
batch.
To finalize, click Save.
❯ How to publish the event schedule on Hotmart app?
You can make your event schedule available for participants
directly through the Hotmart app. In this schedule, you
can add the timing for each event activity, along with
descriptions and speaker details. Follow these steps:
In the product dashboard, click Schedule
in the left menu.
Click Add schedule and fill in the
fields:
a. Day and time: Provide the date and start
and end times for each activity.
b. Title: Set the name for the activity, like
“Main Lecture” or “Author Panel.”
c. Stage: Indicate the activity’s location.
d. Description: Provide a description of the
activity with details about the content.
e. Speakers: Include details for each speaker,
such as name, field of expertise, photo,
and brief bio.
Repeat these steps to add information for each activity
until the schedule is complete. Once done, click
Save.
To enable the schedule on the Hotmart app, locate
the Hotmart App Schedule field and
toggle it on.
Frequently Asked Questions
❯ How to generate a free courtesy ticket?
You can create specific batches to offer courtesy tickets.
Follow these steps:
In the product dashboard, click Batches
in the left menu.
On the Batches screen, click Add batch
and complete the required information (refer to the
How to create ticket batches? section if
you need help).
Name the courtesy batch for easy identification,
and select Free invitation.
Enter the number of courtesy tickets you wish to
offer in the batch.
Click Save.
Once saved, the batch will appear under Batches in the
product dashboard. To send courtesy tickets, click the
send icon and choose a method:
Send manually: Enter each recipient’s
name, email, and ticket quantity. To add more people,
click Add line and repeat.
Bulk send: Click Select a file
to upload a CSV file with recipient details.
After completing, click Save. The listed
people will receive an email invitation and a link to
check in at the event.
❯ Can I collect buyer information at purchase?
If you want to gather participant data at purchase, you
can set this up on the Checkout page
for your product. Here’s how:
Select the product for which you want to request
extra purchase information, then click Continue.
Find the
Buyer details - Options on the purchase form section,
choose the fields you’d like to request, and enable
them.
Scroll down and click Save to apply
changes.
With this setup, you can collect information like full
name, email, phone number, and ID number. These details
will be linked to the ticket upon purchase completion,
so participants won’t need to re-enter information later.
Note: Requesting additional information
may reduce conversion rates on the payment page, particularly
for multiple-ticket purchases. Consider your audience's
needs before enabling this option.
❯ How to set up a promotional ticket package?
Ticket packages are ideal for offering special pricing
when buyers purchase more than one ticket. For example,
a single ticket might cost $50, but buying five or more
tickets could reduce the price to $40 each.
To create a ticket package, follow these steps:
Create a new batch and set the minimum ticket quantity
(e.g., 5 units).
Register an offer with the unit price for the package
(e.g., $40).
Once linked to the package batch, the system will
automatically calculate the total, multiplying the
price by the minimum ticket quantity.
❯ How to enable ticket upgrades?
A ticket upgrade allows participants to move to a higher-tier
batch by paying only the price difference.
It’s an excellent strategy for boosting sales and enhancing
the customer experience.
To set up a ticket upgrade, both the original and upgrade
batches must be created beforehand. Then, follow these
steps:
In the product dashboard, click
Pricing and offers in the left menu.
Click New offer and complete the
required fields. Refer to
this article
if you need help.
In Type of offer, select
Upgrade offer.
Choose the origin and upgrade batches, then click
Save.
To offer upgrades to customers who’ve already bought
tickets:
In the product dashboard, click
Tickets and participants in the
left menu.
Select the buyers you’d like to offer an upgrade
to, then click Bulk actions.
Click Offer ticket upgrade, and
an automated email will notify participants about
the upgrade option.
❯ How to manage participant check-in?
Check-in is when you register a participant entry at
the event. This step is critical to ensuring organization
and event success. You can manage check-in in two ways:
With a specialized check-in provider
for events.
Manually, using a list or spreadsheet
with participant data (recommended for smaller events).
For both options, you can generate a detailed report
to control entry for your event. Follow these steps to
generate and export the report:
Log into your Hotmart account, go to the left menu,
and click Sales, then My sales.
On the Sales screen, select the Tickets
tab.
Click Filters and set the following
fields:
a. Transaction status: Select only
“Approved”
and “Completed” to filter purchases with
completed payments.
b. Time period: Set the sales period
to ensure
everyone who completed payment appears in
the report.
c. Name of the product: Select the
event name
for which you want to generate the report.
Click Apply filters.
The report will automatically generate, and you can
choose between two file formats:
a. Export as XLS: Ideal for
manual checking, like a printed list or computer
reference at the event.
b. Export as CSV: Ideal for
automated checking or use by check-in providers.
Important: Remember to export and print
the report only after the check-in deadline to avoid
issues at event entry, like participants who checked
in not appearing on the list.
All tickets generated by Hotmart include a QR code for
easy entry management. If you hire a check-in provider,
they can use these codes to streamline participants entry
and check-in.
