How to create and customize emails in Hotmart...

Emails sent through Hotmart Send can be created in both Campaigns and Automations. In both cases, the creation process takes place in the same editor, which brings together tools to write, customize, and structure the content before sending.

Throughout this article, you’ll learn how to create and edit emails in Hotmart Send, both manually and with the help of Artificial Intelligence. You’ll also understand how the editor works and explore the main tools available to build your messages, such as parameter-based personalization, inserting links and buttons, and adding a signature.

Where and when are emails created in Hotmart Send?

In Hotmart Send, email content can be created manually or with the help of Artificial Intelligence, both when creating Campaigns and Automations.

In Campaigns, the email is sent only once, at a defined date and time. In Automations, the sending happens automatically based on events or contact behavior. Check the articles below to learn more about each feature and see a complete step-by-step guide:

How does the Hotmart Send content editor work?

The content editor is where you create the email text and define how it will be displayed to your contacts. It’s where you set the subject, preview text, and the body of the message.

During creation, you can write content manually, adjust text formatting, insert links and buttons, personalize the message with lead data, and include a signature at the end of the email. All these options are available within the editor and can be combined according to your sending goals.

How to create email content manually?

When you access the content editing step—which may vary depending on whether you’re creating a Campaign or an Automation (custom or using templates)—you can write the email directly in the editor. This is the best option when you already have the text ready or prefer to control every detail of the message.

At this point, in addition to writing the email body, you also define the subject and preview text, which help the contact identify the message in their inbox. Before finishing, you can send a test email to yourself using the button available on the screen to check how the message will be received. After that, you can review all content and adjust formatting to ensure better readability.

How to create emails using Artificial Intelligence in Hotmart Send?

Hotmart Send offers an Artificial Intelligence feature that helps create email content. This feature can be used as a starting point for writing or to help adjust the tone of the message.

In general, the process works as follows:

Go to the content creation area in a Campaign or Automation
Click Create email with AI
Enter the email topic and select the communication tone
Then click Generate email content and review the suggested text
If needed, click Regenerate to create a new version
To finish, click Use content

AI works as a support tool for content creation. Before finalizing the send, it’s important to review the generated text and make any necessary adjustments to ensure the message aligns with your strategy and communication tone.

How to personalize emails with parameters?

Parameters allow you to automatically insert contact information into the email content, such as name, company, or city. These data points are replaced at the time of sending, as long as they were previously collected (for example, through a form).

You can insert parameters such as first name, last name, phone number, date of birth, company, address, and more. To add parameters to your email content, follow these steps:

Go to the content creation area in a Campaign or Automation
In the email editor, click where you want to insert the personalized information
Then, in the header area, click Parameter
Select the parameter you want to use, such as First name, Phone, Company, City, among others
The parameter will be inserted into the text as a code
Continue editing the content normally and finish the setup

During editing or test sends, the parameter will appear as a code (for example, %Subscriber:first_name%). It will only be replaced with the actual lead data in the final send.

You can also use parameters, such as the lead’s first and last name, in the email subject. To do this, click the Subject field and select Customize.

Important: for personalization to work correctly, the corresponding data must exist in the contact’s record. If the information hasn’t been collected, the parameter may not display as expected in the sent email.

❯ Which parameters can I use in Hotmart Send emails?

In Hotmart Send, you can use parameters such as:

First name
Last name
Phone
Birthday
Company
Address
City
State
ZIP code
Country
Websit

How to insert links and CTA buttons in emails?

Within the editor, you can also insert links into the text or create call-to-action (CTA) buttons, directing contacts to external pages, content, or offers. See below how to configure each option:

❯ How to insert a link (hyperlink) in the email content?

Hyperlinks allow you to direct the contact to an external page from a piece of text in the email. To insert a hyperlink in Hotmart Send, follow these steps:

Go to the content creation area in a Campaign or Automation
In the editor, select the text you want to link
Click the Insert link icon (chain icon) in the editor header
Enter the destination URL and save the changes

The selected text will become a clickable link in the sent email.

❯ How to insert a CTA button in the email?

CTA buttons help highlight important links and guide the contact to external pages, content, or offers. They provide greater visual emphasis and can be customized as needed.

To insert a CTA button in Hotmart Send:

Go to the content creation area in a Campaign or Automation
In the editor, click where you want to insert the button
Click Insert button in the editor header
Choose between Create button or Edit button (to modify an existing one)
Set the button name and the text displayed on it
Adjust styling options such as format, alignment, and color if desired (you can use the preview field to track changes)
Add the destination URL and save the settings

After inserting, the button can be repositioned or edited directly in the editor before sending.

You can also use hyperlinks or CTA buttons to share an e-book or other materials with your leads. To do this, host the file on a cloud storage service, such as Google Drive, and configure access so that anyone with the link can view it. Then, simply insert the link into the email using one of the methods above.

How to create and use an email signature?

The email signature appears at the end of messages sent through Hotmart Send and helps identify the sender, while also adding clarity and professionalism to your communication. The signature is created directly in Hotmart Send settings, and you can create more than one to use in Campaigns or Automations.

See how to create a signature below:

Access your account at http://app.hotmart.com
In the side menu, click Marketing and then Email marketing
In Hotmart Send, select Settings and then Email signature
Click New signature
Set a name (used only for internal organization and not visible to leads)
In the Content field, enter what will appear at the end of your emails, such as your name, role, company name, or links
To add your logo, click Add logo to signature and upload the desired file
Review all the information entered
Finish by clicking Save changes

After creation, the signature will be available for use in Campaign and Automation sends.

Important: for your custom logo to replace the default Hotmart Send logo, you must have a custom sender email configured. Otherwise, even if you add an image to the signature, the Send logo will still appear in your emails. Learn more about setting up a sender email in this article.

Frequently asked questions

❯ Can I edit or delete a signature?

Yes. Signatures can be edited or deleted at any time. When you edit a signature, the changes will only apply to future sends. Emails that have already been sent will not be changed.

❯ How do I add a signature to Campaigns and Automations?

When creating content for a Campaign or Automation, locate the Email signature field and select the desired signature. It will be automatically added to the end of the email. If no signature is selected, the email will be sent without it.

❯ Can I create an email signature without having a logo?

Yes. If you don’t have a logo but still want a visual element, you can create a simple image with your name or brand to maintain your visual identity in the email footer.

❯ Are there any recommendations for using images in email signatures?

If you choose to add images, use lightweight files to avoid affecting email loading. For logos, it’s recommended to use images around 100 × 100 px, adjusting as needed.

❯ Can I insert links in my email signatures?

Yes. However, when including social media links, prioritize only the most relevant channels. Too many links can make the signature look cluttered and harder to read.

Menu

How to create and customize emails in Hotmart Send?