Hotmart’s Top Picks is a tool that leverages Hotmart’s data intelligence to suggest relevant products to your customers. With this feature, buyers who complete a purchase on your page can see complementary or related products, increasing your chances of conversions and driving more sales.
In this article, you’ll learn how Hotmart’s Top Picks works, the requirements for activation, and how to configure the tool’s main options.
What is Hotmart’s Top Picks, and How Does It Work?
Hotmart’s Top Picks suggests products to customers immediately after they complete a purchase, displayed on the Thank You Page. Think of it as offering a valuable add-on to enhance the buyer's experience.
❯ Here’s an example: A customer purchases your cooking course. As soon as the transaction is completed, they see your recipe eBook recommended on the Thank You Page. This combination not only adds value to their purchase but also increases the likelihood of a new conversion while they’re still engaged.
How to Activate Hotmart’s Top Picks
The good news is you don’t need to do anything to activate Hotmart’s Top Picks. The tool is automatically enabled for creator accounts with at least two products available for sale.
However, there are a few scenarios where the feature won’t apply:
- When the sale is part of a Sales Funnel.
- On payment pages that use an external Thank You Page.
- For purchases made using payment methods other than credit cards.
By using Hotmart’s Top Picks, you can create an even more complete shopping experience for your customers while boosting your sales. Ready to try it out?