Blueprint is the scoring system used by Hotmart to qualify products published in the Affiliate Marketplace. This evaluation is calculated automatically based on the information registered by the creator and on different criteria related to the quality of the product and the experience offered to buyers and affiliates.
The better the Blueprint evaluation, the greater the chances that your product may gain visibility in the Affiliate Marketplace, including in the Hottest and Most Recent sections.
In this article, you’ll learn which factors influence Blueprint and find best practices to improve your product’s evaluation.
Important: for a product to appear in Hotmart’s Affiliate Marketplace, it must have a Blueprint score above 60%.
How does Blueprint work?
All products registered on Hotmart receive a Blueprint score. This score is calculated automatically by the platform and updated as the product’s information and settings are changed.
The algorithm used to calculate Blueprint is internal to Hotmart and is not disclosed.
What influences the Blueprint evaluation?
Blueprint is a score that qualifies products according to the information registered by the creator on Hotmart.
This evaluation considers different criteria related to the quality of the product, the sales page, and the experience offered to buyers and affiliates.
Some of the main factors analyzed include:
- a name that matches the advertised product;
- the correct product category;
- the format configured correctly;
- a clear description with relevant information;
- the quality of the images used;
- the quality and organization of the content;
- clear information and proper grammar;
- the quality of the sales page;
- consistency between the price and the value delivered;
- an attractive commission for affiliates;
- availability of media and promotional materials.
How can I improve my product’s evaluation?
Some best practices can help improve your product’s Blueprint evaluation:
- keep the sales page organized and with clear information;
- review writing errors and improve communication clarity;
- use high-quality images;
- structure the members area and delivered content properly;
- provide promotional materials for affiliates;
- offer a competitive commission;
- keep the product price consistent with the value delivered to the buyer.
In addition, a good experience for buyers and affiliates can contribute to a more positive product evaluation on the platform.