Maintaining active communication with students is an important part of the experience within the members area. Notifications about new content, schedule changes, or important guidelines help reduce recurring questions and keep engagement high.
Hotmart Club has native integration with Hotmart Send, allowing you to send email announcements directly to enrolled students. During this process, selected students are automatically imported into Hotmart Send as contacts, making future communications easier.
In this article, you’ll learn how to select students in the Club, create and schedule an announcement, and manage sent campaigns.
How to send an announcement to students through the Club?
The process starts within the product’s members area. Follow the steps below:
- Access your account via http://app.hotmart.com.
- From the side menu, click Products and then My products.
- Select the desired product.
- In the product’s side menu, click Members area and then Access course management.
- Go to the Users section. If needed, use the available filters to refine the user list. You can filter by:
- Content: course progress, cohort, pages accessed, quiz or exercise results.
- Access: purchase date, first access, last access, or access type (active, blocked, among others).
- User details: engagement level, categories, or other available classifications.
- Next, select the students who should receive the announcement by checking them individually or selecting all displayed in the list.
- Then, click Actions and select Send communication.
- Choose one of the available communication templates and click Use template.
- Review the selected students’ information, such as total count, email list, and the tag that will be automatically applied. Click Continue.
- In the Content step, review or edit the sender name, subject, and email body. You can adjust the text manually or use AI suggestions.
- Click Continue.
- In the Send step, select Schedule send, set the time zone, desired date and time, and click Schedule campaign.
After confirmation, the announcement will be available in Hotmart Send.
What happens to the selected students?
All students selected during the announcement process are automatically imported into Hotmart Send as contacts. This means:
- They can be used in future campaigns.
- An automatic tag will be applied at the time of sending.
- You can segment them later based on this tag.
This integration makes it easier to continue communication beyond a one-time announcement.
Important points about sending announcements
- Sending is done through Hotmart Send, even though the process starts in the Club.
- Selected students become part of the Send contact base.
- You can use filters in the Club to send announcements only to specific groups.
- Content changes can be made before sending, directly in Send.