After becoming an affiliate for a product on Hotmart, the next step is to start promoting it to earn your first sales.
Hotmart provides tools to help with this process, such as Promotion Links (HotLinks), sales pages, and other materials that the creator may provide. You can also develop your own promotion strategy to reach your target audience.
In this article, you'll learn the first steps to take after your affiliate application is approved, where to find your Promotion Links, and which resources can help you make your first sale.
Before you get started
To sell a product as an affiliate, your affiliate status must be active.
Depending on the rules set by the creator, your application may be approved automatically or after review. If you haven't applied to become an affiliate for a product yet, see the article How do I become an affiliate for a product on Hotmart?.
Once your affiliate application is approved, your Promotion Links will become available, and you can start promoting the product.
How do I start promoting a product?
The first step is to use your Promotion Link (HotLink). This link identifies that the buyer reached the sales page through your promotion, allowing Hotmart to assign the commission according to the rules established by the Affiliate Program.
From there, you can choose the promotion strategy that best fits your audience. Some options include:
- sharing your Promotion Link in content you create;
- creating content for social media, blogs, video channels, or other communication platforms;
- using your own website to organize your content and direct visitors to the sales page.
No matter which strategy you choose, always use your Promotion Link so the source of the sale can be identified.
What materials can help me promote my products?
In addition to the product's main sales page, some creators provide additional resources for affiliates.
These resources vary depending on each Affiliate Program and may not be available for every product.
❯ Alternative pages and dynamic pages
The creator may create sales pages other than the main
sales page to target specific audiences or marketing
strategies.
When these pages are available, you can generate Promotion
Links that direct buyers to them. You can also create
dynamic pages using a website provided by the creator.
To learn how to generate these links, see the article
How do I create Promotion Links?.
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❯ Promotional materials
Some creators also provide materials such as images,
text, videos, or other resources to help affiliates promote
their products.
If these materials aren't available or you have questions
about how to use them, contact the creator using the
email address provided in the product details in the
Affiliate Marketplace.
To learn more, see the article
How do I find the product's promotional materials?.
Important: The Affiliate Bonus
feature has been discontinued and is no longer available
for new registrations or for offering bonus materials
to buyers. This change does not affect Affiliate Program
commissions or the current sales attribution rules. It
only affects the registration and delivery of bonuses
through this feature.
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❯ Create your own page
You can also create your own website or page to organize
your content and add your Promotion Links.
This strategy does not require any setup in Hotmart.
However, we recommend aligning this type of promotion
with the creator to make sure it follows the Affiliate
Program rules.
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How can I track whether my promotions are generating results?
After you start promoting the product, regularly monitor the performance of your campaigns in Hotmart.
Tracking your visits, clicks, and sales helps you identify which strategies are delivering the best results and allows you to adjust your promotion efforts whenever necessary.
Frequently asked questions
❯ I can't find my Promotion Link. What should I do?
Check whether your affiliate application has been approved. If the product requires approval from the creator, your Promotion Links will only become available after your application has been approved.
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❯ Can I promote a product without using my HotLink?
No. Your Promotion Link is what identifies that the sale originated from your promotion. Without it, Hotmart can't associate the sale with your affiliate account.
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❯ Do all products have alternative pages and promotional materials?
No. These resources depend on how the creator has configured the Affiliate Program and may vary from one program to another.
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❯ Can I create my own website to promote products?
Yes. You can create your own page and use your Promotion Links on it. Whenever possible, coordinate this strategy with the creator to make sure it complies with the Affiliate Program rules.
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