With the subscription sales model of your members area, you can make all your products or a selection of them available for sale through subscription, similar to your favorite streaming service.
To offer the products from your Hotmart Club, the Hotmart members area, in the subscription model, follow the steps below:
- Log in to Hotmart using the link: https://app.hotmart.com/.
- Then, on the right side of your screen, go to the Menu.
- Look for Hotmart Club and click on it to access your members area.
- Click on Bundles, on the left side menu, and go to Create Bundle.
- Select all the products you want to make available to subscribers (do not add products you want to be paid separately).
- Click Next and, in the next phase, choose the format of your bundle as flexible. This step is essential to ensure that everyone will have access to the new products added to the bundle.
- When finished, click Next to proceed.
- On the next screen, define the discount percentage of the bundle, the refund period, and register a payment plan by clicking on New Plan.
- On the new page, you must register a subscription plan. Choose a name and description for the plan, define the base price, billing frequency, and payment method.
- When you finish the settings, click Save and Continue.
- On the next page, enter the link of your sales page. If you don't have one yet, you can create one for free in a few steps by clicking on Create Pages. If you already have one, opt for the External Page tab and enter the link in the URL field.
Done! To promote your Club as a subscription to your audience, just click on Promote my bundle or click on Promotion links in the internal side menu. Then, you will have access to the HotLink of your Club's payment page. This is the link to offer to your audience.
For the subscription Club model to be as effective as possible, it is important that you customize your showcase with the subscribers' experience in mind. Use your creativity, make use of attractive elements, and use the following articles as a guide:
- How to customize your members area
- How to choose which products and offers appear in the showcase
- Image Guide
Important: Whenever you add a new product to your Club, you will need to include it in your bundle for it to appear for all your subscribers.
To add new products to a bundle, follow these steps:
- Within your Club, go to Bundles, on the left side menu.
- Choose the bundle that contains your subscription Club, click on the 3-dot button, and then on Edit.
- Next, click on Bundle products, in the left menu, and go to Add Product.