If you want to allow your affiliates to promote opt-in pages and earn commissions even when the sale happens days later, HotLeads is the ideal feature.
With it, lead capture becomes part of the affiliate tracking process. This means that when an affiliate promotes a page with a properly configured form and a lead is captured, that referral is recorded. If that lead makes a purchase later, the commission is assigned to the affiliate responsible for the capture.
In this article, you’ll learn what HotLeads is, the requirements to use it, how to set up commissions with Hotmart Send, how to apply the form on your pages, and how to track results.
What is HotLeads?
HotLeads is a Hotmart feature that connects lead capture to affiliate commissions. In practice, tracking happens at the moment the lead fills out the form. This expands promotion possibilities, since your affiliates can promote opt-in pages, free content, or alternative pages—not just the traditional sales page.
For the creator, this means broader reach. For the affiliate, it means more security, since the referral is recorded at the moment of capture, even if the sale happens later.
Important: for commissions to work correctly, the product must have the affiliate program enabled.
For more information about commissions and commission tracking, check out the articles:
Important requirements before setup
For affiliate commissions to work correctly with HotLeads, lead capture must be done through forms created in Hotmart Send.
Forms from external tools are not compatible with the current affiliate tracking model. If you still use an older flow with external forms, it’s important to migrate to Hotmart Send, as this format may stop recording leads for commission purposes at any time.
Using Hotmart Send forms ensures that leads are correctly linked to affiliates and that commissions are processed properly.
How to set up HotLeads in Hotmart Send
The first step to set up HotLeads is to create a form with affiliate tracking enabled. To do this, follow these steps:
- Log in to your account at http://app.hotmart.com.
- In the side menu, click Marketing and then Email marketing.
- Within the Hotmart Send environment, select Forms in the left-hand menu.
- Click the New form button.
- Fill in the basic form information.
- In the Affiliate section, enable the option Enable affiliate sharing and select the desired product.
- Set up the form fields and click Save.
Important: the selected product must have the affiliate program enabled for tracking to work.
For a complete step-by-step guide and more details on how Hotmart Send forms work, check out this article.
After creating the form, you can use it both on pages created with Hotmart Pages and on external pages. See below how to add it in each scenario:
How to make the page available to affiliates
After adding the form to the page, you need to register it so affiliates can use it in their promotions. To do this:
- Log in to your Hotmart account at http://app.hotmart.com.
- In the side menu, click Products and then My products.
- Select the product configured with HotLeads.
- In the product’s side menu, click Promotion links.
- Go to Additional links and register the page that contains the form with HotLeads enabled.
Only after this registration will affiliates be able to copy the correct link for promotion.
How to track HotLeads results
You can track results directly in Hotmart Send by following these steps:
- Log in to your account at http://app.hotmart.com.
- In the side menu, click Marketing and then Email marketing.
- Within Hotmart Send, select Metrics in the left-hand menu.
- Go to the HotLeads tab.
In this section, you can view:
- Collected leads.
- Leads by affiliate.
- Data filtered by period, country, device, or product.
This information helps you understand which affiliates are generating more leads and how your strategy is performing.