Hotmart Communities are spaces designed to boost engagement, make communication with your students easier, and create valuable interactions around the content they love. With different access options and tools available, you can customize these communities to fit your business and your members' needs.

In this article, you’ll discover everything about the types of communities available, how to set them up, manage them, and track essential metrics.

What types of communities can I set up?

Hotmart offers four types of communities, each with a unique access model:

Paid Communities: Only available to people who purchase the community product. These are created as standalone products and purchased directly by your buyers.
Public Communities: This feature is only available to select creators. These communities are open to anyone with the link or anyone in the members area, even if they haven’t purchased any of your other products.
Open Communities: Accessible to anyone who’s purchased at least one of your products linked to a Hotmart Club member area.
Exclusive Communities: Available only to buyers of specific courses or products linked to the community.

How to create paid communities?

To create a paid community, you need to create a product in the community format. These communities are created as standalone products and purchased directly by buyers through the checkout page, just like other product formats.

Here’s a step-by-step guide to help you set up your product:

❯ Creating a Paid Community

Follow these initial steps to create your community product:

Log in to your Hotmart account by visiting https://app.hotmart.com. If you don’t have an account yet, create one by following the steps in this article.
In the side menu, click Products and then select My Products.
In the top-right corner, click + Create Product.
On the next screen, select Community as your product format.

❯ Adding Information to Your Product

After selecting the product format, you’ll be redirected to a new page. Here, you’ll need to complete the fields under the Information tab:

Name: Enter an engaging name for your community.
Description: Write a detailed description for your buyers (minimum of 200 characters).
Product Image: Upload an image in JPG, PNG, or GIF format (maximum size: 5 MB).
Categories: Choose the category that best represents the main topic of your community.

Once you’ve filled out these details, click Next to continue.

❯ Pricing Your Community

In the Pricing section, set the financial details for your community:

Plans: Define the recurrence (number of charges) and frequency (weekly, monthly, semi-annual, etc.). To create a plan, click New Plan and fill out the fields:
- Plan Information: Add a name and description for the plan. This will make it easier to locate if you create additional plans in the future.
- Base Price: Set the currency, the price for each recurrence, and the payment frequency. Also, indicate the available payment methods for the plan, and specify how payments will be processed—whether they will continue until the customer cancels, or if you want to define a maximum number of charges (e.g., if you set 8 charges for a weekly subscription, the buyer will be charged 8 times, once per week). Learn more here.
- Trial Period: Offer a trial period for your buyers, which can work in two ways:
  - Free Trial: The first charge for the community is made after the trial period you set, and the buyer doesn’t pay for the trial period. Subsequent charges will be made on the same day as the first payment (after the free trial).
  - Test-Drive: The first charge is made after the trial period, but the next recurrences are billed on the date of the test-drive purchase, not on the date of the first payment.
Guarantee: Set the guarantee period for your buyers (7, 15, 21, or 30 days).
- Important: For subscription products, the refund period applies only to the first charge of the subscription, not to automatic renewals. This means the possibility of a refund only applies to the initial payment, if it is within the guarantee period.
Hotmart One Project: Indicate if you want to collaborate with the project, which donates part of your sales to a Brazilian charitable institution.
Advanced Options (VAT Setup): For sales outside Brazil, decide whether the tax will be included in the final price displayed to the buyer or if you prefer to show the tax amount separately from the product price on the checkout page.

Once you've completed this information, click Next to continue.

❯ Setting Your Community's Privacy

In Settings, you will define your community's privacy settings by choosing from the following options:

Only I Can Post: When enabled, this option prevents other members from posting in the community, though they can still comment on your posts.
Hidden: When enabled, the community will not be visible on your profile or searchable. Only invited members or those with the link will be able to view it.
Keywords (Tags): Add tags that match the theme of your community to help new members discover it within the Hotmart Marketplace.

Once you've completed the settings, click Next to continue.

❯ Reviewing the Terms of Use

In Terms and Policies, you can review Hotmart's Terms of Use, Personal Data Processing Agreement, and Privacy Policy. It’s important to read through the terms and then confirm that you have read and agree with all of them.

Once you’ve agreed to the terms and confirmed, click Next to continue.

❯ Submitting the Product and Product Review

After submitting your product, your product will go through a verification process, which usually takes around 15 minutes, though in some cases, it can take up to one business day. Once approved, your product will be ready for sale.

To ensure your product is submitted correctly, make sure all your personal information is filled out. If you're unsure how to update your information, refer to this article.

If any discrepancies are found during the product review, you will receive a notification. Check this article to understand the potential issues and how to solve them.

❯ Adding Your Community to a Members Area

After your community is approved, you’ll need to link it to Hotmart Club to make it accessible to your students. By adding your community to a members area, all content and students will be imported. If you need help with how to add a product to Hotmart Club, refer to this article.

Once your community is added to a members area, you can showcase it in the Product Display for all members, including those who haven’t purchased your product yet. Learn more by visiting this article.

Your students can access the community in the Hotmart app by going to My Purchases or Communities. Your paid community will also appear in the left-side menu alongside other community templates, but with a dollar sign ($) symbol to differentiate it.

How to create public, open, or exclusive communities?

Unlike paid communities, where you need to create a product to sell in a community format, public, open, and exclusive communities are created directly within a members area.

To create these types of communities, follow the steps below:

Log in to your Hotmart account at https://app.hotmart.com.
In the left menu, click on Products, then Members Area.
Select the members area where you want to add the community.
- Important: The selected members area must already have a product added for the community option to be available.
In the left menu, click on Communities, and then click on + Create Community.
Select the main goal of your community as Connect deeper with my audience, so that your public, open, or exclusive community will be created. After selecting the objective, click on Next.
- Important: If you choose the goal to Increase my revenue, you will be redirected to creating a paid community.
Add the basic community information, such as the icon, name, and description. Once finished, click on Next.
Set the access settings for your community:
- Public Access: Anyone with the link generated when creating the community can join and become a member, even without purchasing a product.
- Open Access: Anyone with access to online courses and events added to your members area can access this community.
- Exclusive Access: Only people added by you or those with access to linked products can access this community. You will need to link a product to the community after completing the creation process.
In Permissions, define the permissions for viewing, posting, and commenting in the community. Once done, click on Next.
Lastly, in Community groups, you can group and organize your communities by similar topics to make it easier for your students to find them.
In Community groups, you can organize your communities into groups such as "Getting Started" or "Advanced Content" for easier access by students. When you create a community, it will be automatically added to the default group, but you can create and set up other groups as needed, following the instructions in the info balloon at the bottom of this section.
Once finished, click on Create Community.

❯ Learn how to link a product to your exclusive community here.

As mentioned earlier, creating an exclusive community requires linking it to a product. This ensures that buyers of the selected products automatically gain access to the created community. To link a product to your exclusive community, follow these steps:

Access the members area where the community was created.
In the left-side menu, click on Communities, and select the community you want to link to a product.
Click on Settings in the top-right corner of the screen.
In the community settings screen, go to the Access tab.
Under Link course to community, select the products in the members area you want to link to the community. You can select up to ten different products.

If you wish to unlink a product, simply follow the same steps outlined above and click Unlink next to the products you no longer want associated with the community.

❯ Learn how to manage community groups here.

Once you've created your communities, you can organize them into different groups within your members area. Follow the steps below to manage them:

Log in to your Hotmart account at https://app.hotmart.com.
In the left menu, click on Products, then select Members Area.
Access the members area where your community is linked and click the Preview button in the top-right corner of the screen.
In your Club's left-side menu, locate the group labeled as Default:
- By clicking on the + icon, you can create new groups or add new communities.
- By clicking the three-dot menu, you can edit or delete the group from your member area.

How to customize a community?

To customize a community, it must be linked to a Hotmart Club. When customizing, you can add a cover image, change the icon, and preview how your community will look inside the members area.

However, the customization process for paid communities differs from other types of communities since you can also customize elements of your Product Display. Below, we explain how to customize each type of community:

❯ Learn how to customize paid communities here.

To customize your Product Display, follow these steps:

Go to the members area where your community is linked.
In the left-side menu, click Communities and select the paid community you want to customize.
Go to the Customization tab, where you can define:
- Display image: Add a dynamic banner that appears on the home of your members area—ideal for announcements, offers, or important messages.
- Main image: Expand this section and click the redirection button to edit the basic information about your community, including the main image, name, description, and language.

For more details on storefront customization, access this article. And to customize your paid community’s cover, follow the steps below:

Go to the members area and click Communities in the left-side menu.
Find the community you want to customize.
Click the three-dot menu next to the community name and select Student View.
On the community screen, click the Add New Image button on the right side. From here, you can define:
- Cover image: Upload a cover with the recommended size of 2048x1024 pixels.
- Accessible description: Include descriptive text to make your community more inclusive for people with visual impairments.

❯ Learn how to customize public, open, or exclusive communities here.

In the left-side menu, click Communities and select the paid community you want to customize.
Go to Customize.
In the new tab, you can define:
- Cover image: Upload a cover with the recommended size of 2048x1024 pixels.
- Accessible description: Include descriptive text to make your community more inclusive for people with visual impairments.

If you want to change the name of the community or other information, click on the blue Settings button at the top right of the page.

How to add moderators to a community?

Hotmart Club gives you the option to assign specific members as moderators. Moderators can assist in managing the community by deleting posts, moderating comments, and banning users when necessary. To give moderator permissions to a member, follow these steps:

Access the members area and click Preview in the upper-right corner.
In the left-side menu, select the community you want to manage.
Click the three-dot menu next to the community name and select Settings.
In the new screen, open the Members and permissions tab.
Find the user you want to promote and, under the Assign Role column, select Moderator.

Once assigned, the user will no longer appear under the Members tab but will be listed in the Moderation tab. If you want to remove their moderator role, repeat the steps and choose Member instead.

How to manage posts in a community?

Posts are an excellent way to keep your community engaged and active. You can create posts with text, images, or videos, and members can interact with comments, emojis, and reactions. Additionally, you can schedule livestreams to engage with members in real time.

Here’s a guide on managing posts within your community:

❯ Learn how to create and schedule posts in communities here.

Access the members area and click Preview in the upper-right corner.
In the left-side menu, select the community where you want to create a post.
Click in the field labeled Start a new topic or share something.
Add a title and your post content (text, images, or videos).
If you want to schedule the post, click the calendar icon, select the date and time, and then click Save.
- Important: If you want to publish immediately, skip the scheduling step and proceed to the next.
Once ready, click Create Post.

After posting, you can manage the content by clicking the three-dot menu on the post. Options include editing, deleting, pinning the post to the top, or disabling comments.

❯ Learn how to create livestreams in communities here.

Access the members area and click Preview in the upper-right corner.
In the left-side menu, select the community where you want to host a live session.
Click in the Start a new topic or share something field and then choose Live.
In the new screen, select your streaming method (YouTube or Vimeo) and enter the link to the stream.
Add a title, description, date, and time for the broadcast.
Click Create Live. Your live session will be scheduled, with a maximum duration of six hours.

❯ Learn how to restrict comments in communities here.

Access the members area where your community is linked, and click Preview in the upper-right corner of the page.
In your Club, go to the left-side menu and find the community you want to configure.
Once you’ve located it, click the three-dot menu next to the community name and choose Settings.
On the new screen, open the General tab and find the Permissions section.
Select the option Restrict Posting to limit posting privileges to administrators and moderators only.
When done, click Save to apply the changes.

❯ Learn how to manage comments in communities here.

Access the members area where your community is linked, and click Preview in the upper-right corner of the page.
In your Club, go to the left-side menu and find the community you want to manage.
Locate the post containing the comment you want to manage.
Click the three-dot menu on the right side of the comment. You can choose to remove the comment or block the member who posted it.

In addition to deleting comments, you can manage them in other ways:

To reply to a comment: Click Reply below the comment.
To view all responses and reactions: Click on the post. Once selected, you’ll be able to like and reply to any comments.

How to track community metrics?

Tracking metrics helps you monitor key performance indicators (KPIs) and make informed business decisions. You can view reports on engagement, membership, and moderation activity for each community. Follow these steps to access community reports:

Access the members area where your community is linked, and click Insights in the left-side menu.
Go to the Communities tab. Use the available filters to refine the results by community or specific time periods.
Apply the filters to view key metrics, including: Number of members; Total views; Engagement metrics; Moderation metrics.

Frequently Asked Questions

❯ How do I ban a member from my community?

Access the members area and click Preview in the upper-right corner.
In the left-side menu, select the community you want to manage.
Click the three-dot menu next to the community name and choose Settings.
Go to the Members and Permissions tab to see a list of all members.
Find the user you want to ban and, under the Delete column, click the trash icon.
Confirm the action by clicking OK, Delete in the pop-up window.

Important: This action only removes the user’s access to the community. If the user has access to other products or communities in the same members area, those permissions will remain intact.

❯ How do I delete a post created by a community member?

Access the members area and click Preview in the upper-right corner.
In the left-side menu, select the community you want to manage.
Find the post you want to delete and click the three-dot menu next to it.
Select Delete Post.

❯ Can I change the access type of a community after it’s created?

No. Once a community is created, its access type (paid, public, open, or exclusive) cannot be changed.

❯ Can I link more than one product to an exclusive community?

Yes, you can link up to 10 different courses to a single exclusive community.

❯ Is it possible to have a members area with only communities?

Yes! You can add paid communities to a members area and create new public or open communities. However, it’s not possible to add exclusive communities unless they are linked to courses hosted within the members area.

❯ How does payment work for a paid community?

Payments for paid communities are processed through a recurring subscription model, similar to other subscription products. To better understand how community subscriptions work from a buyer’s perspective, access this article.

❯ Can I add communities to a product bundle?

No, you cannot directly add a community to a product bundle. However, you can create an exclusive community and link it to a product sold as part of a bundle. For more information on bundles, access this article.

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