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What taxes can be applied to a purchase?

Hotmart follows the tax regulations of the countries where financial transactions are carried out. It is essential that everyone who sells or buys using our platform understands the possible taxes associated with transactions.

Below, you will find specific details for each country. To view the information, just click on the name of the desired country:

Argentina

Following the new list from AFIP (Administración Federal de Ingresos Públicos), purchases made from Argentine domiciles on foreign websites, starting December 1, 2021, may have the following additional taxes:

  • 8% PAIS Tax (Impuesto para una Argentina Inclusiva y Solidaria)
  • 21% VAT (Impuesto al Valor Agregado)
  • 45% Income Tax (Impuesto a las Ganancias)
  • IIBB (Impuesto sobre los Ingresos Brutos) which may have a variable value depending on each province. Click here to check the value applied to each province.

Attention! If you are a buyer, it is important to be aware of the information below:

  • The price displayed on the product's checkout page and, consequently, on the invoice issued by Hotmart after the purchase is completed, does not include the tax. This is because these taxes are charged directly by the credit card operators, according to the current laws in Argentina. That is, the buyer will be able to check the amount related to the taxes on their credit card statement.

  • In case of a refund, only the value of the product will be refunded, with the tax amount being retained by the government.

Australia

In accordance with local tax regulations, starting in May 2021, Hotmart began collecting the GST (Goods and Services Tax) on sales made to buyers in Australia.

GST is a federal tax in Australia and must be collected on all purchases made by residents of the country, regardless of the type of product, segment, payment method, or currency used. The buyer's location is automatically determined during the payment process, as is the tax calculation.

The tax is applied to all sales made to individuals at a rate of 10%. For businesses, it is possible to enter a valid ABN (Australian Business Number) with an active GST registration during the payment process to be exempt from this charge.

Canada (Quebec)

In accordance with local tax regulations, starting in May 2021, Hotmart began collecting the QST (Quebec Sales Tax) on sales made to buyers in Quebec, Canada.

QST is a provincial tax in Quebec and must be collected without exception, regardless of the product format, segment, payment method, or currency, whenever the purchase is made by a person located in this province. The location determination is made automatically by the payment page, as is the tax calculation. The price displayed on the product's checkout page already includes the tax.

Purchases made in domiciles in the province of Quebec by individuals will be subject to a 9.975% tax. This rate is in addition to the 5% GST rate that is charged in all provinces of Canada. For purchases made by businesses, if a valid QST number is provided, the tax exemption is applied.

Canada (Saskatchewan)

To comply with the tax laws of the Canadian provinces, Hotmart began collecting a tax called PST (Provincial Sales Taxes) in Saskatchewan.

PST is a local sales tax of 6% that applies to taxable goods and services consumed or used in the province of Saskatchewan. This rate is in addition to the 5% GST rate that is charged in all provinces of Canada.

The location determination is made automatically by the checkout page, as is the tax calculation. The price displayed on the product's checkout page already includes the tax.

Chile

In accordance with local tax regulations, starting in August 2021, Hotmart began collecting the IVA (Impuesto al Valor Agregado) on sales made to buyers in Chile.

IVA is a federal tax in Chile and must be collected without exception, regardless of the product format, segment, payment method, or currency, whenever the purchase is made by a person located in this country. The location determination is made automatically by the payment page, as is the tax calculation.

The tax will be collected on all sales made to individuals at a rate of 19%. For purchases made by businesses, it will be possible to enter a valid RUT (Rol Único Tributario) on the payment page and thus obtain a tax exemption.

Attention! If you are a creator, it is important to be aware of the special tax regime in Chile:

  • If you declare that your product has an educational purpose, the country may have specific tax rules. It is your responsibility to ensure the accuracy of this information, and Hotmart may request proof of this declaration at any time. To verify if your product falls into this category, check more information by clicking here.
European Union

Purchases made by residents of the European Union on foreign websites are subject to VAT (Value-Added Tax) taxation. The VAT value can vary between countries, as each one defines its own rates. For more information, check the European Union website.

Hotmart applies the standard rate for each country, except for e-books, which, in most cases, are subject to reduced rates. The value that appears on the checkout page for the buyer includes a breakdown of the applied VAT.

For purchases made by businesses, it will be possible to enter an eligible VAT identification number for reverse charge, and Hotmart will not apply taxes to these purchases.

Attention! If you are a creator, it is important to be aware of the tax responsibilities applicable to sales made in the European Union. To learn more, check this article.

India

Following local tax laws, starting in October 2023, Hotmart began collecting GST (Goods and Services Tax) on sales made to buyers in India.

GST is a federal tax in India and must be charged, regardless of the product format, segment, payment method, and currency, whenever the purchase is made by a person located in the country. The location is determined automatically by the payment page, as is the tax calculation.

The tax is charged on all sales made to individuals at a rate of 18%. For purchases made by businesses, it will be possible to enter a valid Indian company number (GSTIN) with an active GST registration on the payment page to be exempt from this charge.

Mexico

Purchases made by residents of Mexico on foreign websites are subject to a 16% tax, according to the Impuesto al Valor Agregado (IVA) law, in effect since June 2020.

Attention! If you are a creator, it is important to be aware of the tax responsibilities applicable to sales made in Mexico. To learn more, check this article.

New Zealand

In accordance with local tax regulations, starting in May 2022, Hotmart began collecting GST (Goods and Services Tax) on sales made to buyers in New Zealand.

GST is a federal tax in New Zealand and must be charged whenever the purchase is made by a person located in the country. The location determination is made automatically by the payment page, as is the tax calculation.

The tax consists of a 15% rate on the sale value. For purchases made by businesses, it is possible to provide a valid IRD number (local tax identification number) and the start date to be exempt from this charge.

United Kingdom

Purchases made by residents of England, Scotland, Wales, and Northern Ireland on foreign websites are subject to a 20% tax. For more information, click here.

Attention! If you are a creator, it is important to be aware of the following information:
Hotmart automates the tax collection process. These taxes do not imply a reduction in the creator's commission, as they are applied to the product value.

United States

In accordance with local tax laws, Hotmart began collecting taxes in 14 states starting in March 2022: Connecticut, New Jersey, Texas, Maryland, Washington, Pennsylvania, Ohio, Minnesota, Arizona, Colorado, North Carolina, District of Columbia, Rhode Island, and Wisconsin.

How does tax collection work?
Buyers who purchase a product in these states will pay the applicable taxes on the purchase price.
When the buyer accesses the Hotmart checkout page or selects the United States in the top menu, our system automatically identifies their location via IP. If they are in one of the 14 states mentioned above, taxes will be applied to the product price. It is important to note that taxes may vary depending on the location.

 

If you are a buyer and have questions about the purchased product, we recommend that you contact the creator following the recommendations in this article.

If you are a creator and have questions about the tax responsibilities for sales made through Hotmart in different countries, check this article.

 

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