Home Page Email marketing | SenderWhat is the email sender for and how to register one in the Hotmart Email marketing tool

What is the email sender for and how to register one in the Hotmart Email marketing tool

The email sender is a way to improve the quality of your email deliveries to your customers. In addition to ensuring a more professional interface, this setting also allows all of your emails to be digitally signed, so they confirm your authenticity as a sender.

This makes your messages more reliable, which increases the likelihood that they will always end up in the recipients' inbox.

If a sender email is not configured, your emails will be triggered via the default sender email - @mail.klicksend.com.br

If you have your own domain, you can use it as a sender for your email blasts.

For example, if your domain is fitnesslife.com, you can create an email support@fitnesslife.com and configure this address as a sender in Hotmart's Email marketing tool.

Attention: this configuration is only valid for emails with a custom domain; therefore, it’s not possible to set up an email @gmail.com, @hotmail.com, @yahoo.com, or other providers, as sender.

How to register an email sender

  1. Log in to the platform: https://app-vlc.hotmart.com/login
  2. In the upper right corner, click on the dots icon next to your profile picture
  3. A tab with the following options will open:
  • Page Creator
  • Email marketing
  • Webinar
  • Products
  • See all tools
  1. Click Email marketing
  2. Click on your account name in the upper right corner of the screen and select the My Account option
  3. Enter the desired email sender and click Save Changes

2 senders will be available to configure your DNS domain.

For each sender, Hotmart's email marketing will provide 3 DKIM keys, which add a digital encryption signature to the email messages and ensure the sender's real identity.

And, for each sender, you will have 3 CNAMEs records that will be inserted in your domain's DNS.

When configuring these records for the 2 senders, keep in mind that you need to wait for the propagation time, which can take up to 72 hours.

That’s it! This way, you will make your email marketing more professional and improve your odds of reaching customers.

If you have any further questions,  please contact our Customer Support. 

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