Home Page Email marketing | CampaignWhat is an email campaign, and how can I create one in the Email Marketing tool?

What is an email campaign, and how can I create one in the Email Marketing tool?

With Hotmart Extensions, you can contact your leads at the right time. This article will teach you about Campaigns and how to create them in our Email Marketing solution.

Important: Leads are people who are interested in your product, i.e., possible buyers. 

Table of contents:

  • What is an Email Campaign?
  • Creating a Campaign
  • Defining the target audience of your Campaign
  • Creating emails
  • Scheduling Campaign sends

What is an Email Campaign? 

A Campaign is a type of email used to communicate a message on a specific date and time.

A campaign can be an offer, an insight, or an announcement sent only once to leads with one or more Tags.

Only people registered and confirmed in the Tag you've selected will receive the scheduled email. If someone registers after the email has been sent, they will not receive it.

This means that if I send an email at 8 p.m. today to leads tagged "cookie", for example, anyone who registers after that time will not receive this message.

Creating a Campaign 

Check out the step-by-step instructions below:

  1. Log in to the platform at https://app-vlc.hotmart.com/login 
  2. In the upper right corner, click on the dots icon next to your profile picture
  3. A tab with the following options will open:
  • Page Creator
  • Email Marketing
  • Webinar
  • Products
  • View All Tools
  1. Click on Email marketing.
  2. Click Campaigns


  • In the campaign dashboard, you can find all campaigns you've created, including those already sent, scheduled, and campaign drafts.

Defining the target audience of your Campaign 


  1. Select the New Campaign option
  2. In Campaign Settings, you'll enter the name of the campaign (put a name that is easy for you to identify, that is in line with your strategy. Only you can see that name).
  3. By default, the campaign will be sent to leads at all levels of engagement. Choose which Tags will receive the email campaign, and you can also select which Tags will NOT receive the campaign, but it's optional.
  4. Before selecting who will receive the email, we'll define whether the contact needs to have ANY of these tags or ALL of them. If you're using a single tag, it makes no difference which option you choose, so you can just keep the default option.
  5. If you have two tags or more, this choice makes all the difference. Example: I want to send an email to 3 tags. If I select the option Contact has ANY of these tags, the lead with just one of the 3 tags will receive the email.
  6. Now, if I select the option Contact has ALL these tags, they must necessarily have all 3 tags to receive the email.
  7. Then, we can select which leads (possible buyers) will receive the email using 5 different filters: Manual, Segment, Sent email, Opened email, and Email with clicked links
  • Manual is the default filter, in which we manually select one or more tags to receive the campaign.
  • In the second option, you can select a Segment, which is a set of tags.
  • The sent email status means that whoever has received the email you've selected will also receive this new campaign. That doesn't mean these recipients opened the previous email; if they've received it, they already fulfill this sending condition and will receive your new campaign. 
  • The opened email status filters only people who have opened a specific email.
  • In the email with clicked links status, the lead (potential buyer) has opened a previously sent email and clicked on an internal link.
  • When we select not tagged with,  the lead with that tag will not receive the campaign.

Don't forget to click Save and Continue after setting up this item.

Creating emails

In this topic, we will learn how to set up the campaign email.

  1. Select the option "Write email"
  2. Enter the “Sender name”
  3. Fill in the "email that will receive replies"
  4. Enter the subject of your campaign
  5. Add your “email signature”
  6. You can add a “preview text”
  7. Set the “language”
  8. Fill in the “content” of the email
  •  The sender name will appear to the person who receives your campaign email in their inbox.
  • The email that will receive replies is the email to which responses from recipients will be forwarded to. 
  • In subject, you will define the subject of the email that will appear in the recipient's inbox.


  •  The preview text is a line of text that appears in your recipient's inbox right after the email subject. You can customize the text if you wish.
  • The signature is the set of information about the sender of an email located after the message. In general, it contains the name, phone number, job title, and company of the sender, plus a logo and links to your website and social media.
  • The language you choose refers to some default messages that are sent automatically.
  • In content, you can write the message your email will contain. You can use content that has been previously developed. Just select the option Copy content from another email.
  • You can also check whether this email has a high or low chance of being considered spam by clicking Check spam. Spam is an unwanted message sent to a large number of users.
  • You can send a test email to yourself by clicking on Send test email. The idea is to get a sense of how this email will be perceived by your audience.
  • When everything is okay, click Save Changes.

Scheduling Campaign sends

  1. Click Schedule.
  2. Select Schedule Type
  • The Pause option will not send the campaign at any time, unless you schedule it for later or send it manually.
  • Choosing Send Now, the campaign will be sent immediately.
  • By selecting Schedule, you can define the date and time when the campaign will be sent to your leads (potential customers).

Done! Your campaign is all set up and will soon be received by your potential buyers.

Do you have any questions? Contact our Customer Support. We're ready to help you! 


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