Home Page PixelsHow to set up the Twitter pixel

How to set up the Twitter pixel

The Twitter pixel is a tool that can help those who work with paid traffic to measure, optimize, and create targeted audiences for their campaigns.

It works with a code that, when configured on the sales pages, checkout page, and thank you page, allows you to map your Twitter campaign flow.

Check out how to configure it below: 

Step one: obtaining the identifier

1 - Access your Twitter ad account here: https://ads.twitter.com/

2 - On the main screen, click on Tools > Conversions tracking (this option will appear after configuring a credit card in "Payment methods”).
3 - Next, click on Create new conversion event.
4 - Create Buy or Site Visits conversion events.
5 - Check the other information of the chosen event.
6 - Save and return to the tracking page.
7 - Copy the Tag.

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Step two: configuring the pixel on Hotmart

1 - Access your Hotmart account here: https://app-vlc.hotmart.com/login

2 - On the left-side menu, click on Tools.
3 - Next, open the option Tracking pixel and select the product.
4 - On the services screen, click on the Twitter option and paste the identifier.
5 - Click on Continue and choose the pixel sending options.
6 - Click on Finish to finish the setup. And that’s it, your pixel is active!

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If you have any troubles during the process, please contact our Customer Support. Our team is ready to help you.

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