The Twitter pixel is a tool that can help those who work with paid traffic to measure, optimize, and create targeted audiences for their campaigns.
It works with a code that, when configured on the sales pages, checkout page, and thank you page, allows you to map your Twitter campaign flow.
Check out how to configure it below:
Step one: obtaining the identifier
1 - Access your Twitter ad account here: https://ads.twitter.com/
2 - On the main screen, click on Tools > Conversions tracking (this option will appear after configuring a credit card in "Payment methods”).
3 - Next, click on Create new conversion event.
4 - Create Buy or Site Visits conversion events.
5 - Check the other information of the chosen event.
6 - Save and return to the tracking page.
7 - Copy the Tag.
Step two: configuring the pixel on Hotmart
1 - Access your Hotmart account here: https://app-vlc.hotmart.com/login
2 - On the left-side menu, click on Tools.
3 - Next, open the option Tracking pixel and select the product.
4 - On the services screen, click on the Twitter option and paste the identifier.
5 - Click on Continue and choose the pixel sending options.
6 - Click on Finish to finish the setup. And that’s it, your pixel is active! 
If you have any troubles during the process, please contact our Customer Support. Our team is ready to help you.