The Wicked Reports pixel allows you to track important information about the performance of your marketing campaigns and attribute results to your traffic sources. By integrating this tool with Hotmart, you can track events that occur on pages hosted by the platform, such as the checkout page and the thank-you page.
In this article, you'll learn how the integration between Hotmart and Wicked Reports works, what information can be sent to the tool, and how to configure the pixel for your product.
How do I find the pixel identifier in Wicked Reports?
Before configuring the integration on Hotmart, you will need to locate your account's tracking identifier in Wicked Reports. To find it, follow the steps below:
- Log in to your Wicked Reports account.
- Go to your account settings area.
- Look for the section related to the tracking code.
- Locate your account identifier.
- Copy this information, as it will be used during the pixel configuration process on Hotmart.
Important: The Wicked Reports interface may change without prior notice. If you cannot find the tracking identifier by following the steps above, please refer to the official Wicked Reports Help Center.
How do I configure the Wicked Reports pixel on Hotmart?
After obtaining your account identifier from Wicked Reports, follow the steps below:
- Log in to your Hotmart account at https://app.hotmart.com.
- In the left-hand menu, click Tools and then Show all.
- Select Tracking Pixel.
- Choose the product that will receive the configuration.
- Click Wicked Reports.
- Paste the pixel identifier provided by Wicked Reports and click Continue.
- Select the types of events you want to track. At this stage, also review the available advanced settings to define when events should be sent.
- Click Continue.
- To finish, click Save.
Once the configuration is complete, the integration will be active for the selected product.