When creating a page in Hotmart Pages, you can configure SEO information to help search engines like Google better understand your page’s content. Additionally, after publishing, you can check whether the page has been indexed and, if needed, request the inclusion or update of this information in search results.
In this article, you’ll learn how SEO works in Hotmart Pages, which information can be configured, how Google identifies and indexes your page, and what to do if it’s not yet appearing in search results.
What is SEO and how does it work in Hotmart Pages?
SEO (Search Engine Optimization) is a set of practices that helps search engines interpret a page’s content and display it more effectively in search results. In Hotmart Pages, SEO works through on-page settings configured directly within the page.
To simplify publishing, Hotmart Pages automatically fills in some SEO information—such as title, description, and keywords—when these fields are not manually configured. However, you can customize this data according to your page’s communication strategy.
How can I access and configure my page’s SEO in Hotmart Pages?
SEO settings are available directly in the Hotmart Pages editor and can be adjusted at any time, both before and after publishing.
To access these settings, follow these steps:
- Access your Hotmart account at https://app.hotmart.com/
- In the side menu, click Marketing and then Page creator.
- Inside Hotmart Pages, select My pages in the left-hand menu.
- Find the desired page and click Edit.
- In the editor, click the gear icon to access page settings.
- Select the SEO option.
- On this screen, you can configure information such as the page title, description, keywords, and other settings that help search engines correctly interpret your content.
- After making changes, save the settings and publish the page so that the updated data can be considered by search engines.
Important: Changes to SEO settings are not reflected immediately in Google results. After publishing, Google needs to crawl the page again to update the displayed information.
What SEO information can I configure on my page?
The main SEO settings available in Hotmart Pages help search engines identify the page’s topic and how it should appear in search results.
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Page Title (Title Tag)
This is the main text displayed in search results. It should highlight the page’s content and, whenever possible, include a keyword related to the topic. A well-defined title helps increase click-through rates. -
Description (Meta Description)
The description appears below the title in search results and provides a summary of what visitors will find on the page. Use clear, content-aligned text, avoiding generic or exaggerated terms. -
Keywords:
Keywords help search engines understand what the page is about. They should be relevant to the content and used in moderation. Before defining them, consider the search intent, which can be navigational, informational, or transactional.
What other elements impact page SEO?
In addition to the main settings, Hotmart Pages allows you to adjust other elements that influence both SEO and the user experience:
- Sharing URL: can be customized to better reflect the page’s content.
- Page language: helps search engines correctly interpret the displayed content.
- “Do not index page” option: when enabled, prevents the page from appearing in search results. Recommended for confirmation or test pages.
- Image sharing: displayed when the link is shared on social media or messaging apps.
- Favicon: the icon shown in the browser tab, helping identify the page..
These settings are part of the basic structure that Google analyzes when crawling a page.
Does Google automatically add pages to search results?
Google uses automated crawlers (also known as bots) that continuously scan the internet for new content. When a page is found, Google analyzes its information and, if everything is correct, it may be automatically added to search results.
Recently published pages, pages with few incoming links, or pages with limited content structure may take longer to be indexed.
After your page is published and indexed on Google, you can track traffic and visitor behavior using Google Analytics. To learn how to install and configure it in Hotmart Pages, refer to the relevant article.
How can I request indexing or updates for my page on Google?
If your page is not appearing in search results or if you’ve made important changes (such as updates to the title or description), you can request indexing manually.
This process is done through the URL Inspection Tool in Google Search Console, following the guidelines in Google’s official documentation. The request can be used both for new pages and to update existing information.
Keep in mind that:
- Indexing is not immediate.
- Requesting indexing does not guarantee a specific ranking in search results. Rankings depend on several factors, such as content relevance and user experience.