Hotmart Send allows you to centralize the management of your leads and email marketing campaigns in one place. Additionally, you can integrate Send with external platforms, automating the sending and receiving of data between systems.
In this article, you’ll understand what a Webhook integration is, when it makes sense to use it in Hotmart Send, and how to set it up step by step—both for sending data from Send to other platforms and for receiving external data into Hotmart Send.
What is a Webhook and how does it work?
A Webhook is a feature that enables the automatic exchange of information between platforms in real time. Instead of performing manual integrations, one system sends data to another whenever a specific event occurs.
In the context of Hotmart Send, this means you can, for example:
- Automatically send leads captured in Send to another tool.
- Receive leads generated on an external platform and manage them within Hotmart Send.
For the integration to work, the external platform must support Webhooks. If it doesn’t, you can use an intermediary tool such as Zapier, Make, or Pluga, which act as a bridge between systems.
What types of integration can I set up in Hotmart Send?
In Hotmart Send, Webhook integration can be done in two ways:
- Send data: leads collected in Hotmart Send are sent to another platform based on specific events.
- Receive data: leads generated on external platforms are sent to Hotmart Send and become part of your contact base.
Regardless of the type chosen, you need to configure the integration in Hotmart Send and adjust the settings on the connected platform.
Important: field names, formats, and requirements may vary depending on the external tool. Always check the documentation of the platform you are integrating with.
How to send data from Hotmart Send to another platform?
This type of integration is recommended when you want leads captured in Send to be automatically sent to another tool.
To configure it, follow the steps below:
- Access your Hotmart account at https://app.hotmart.com/
- In the side menu, click Marketing and then Email Marketing.
- Inside Hotmart Send, click Settings in the left-hand menu and select Webhook integrations.
- On the next screen, click New integration and choose the option To send data.
- Give the integration a name (we recommend including the platform name to make organization easier).
- In Provider, choose:
- ActiveCampaign, if this is the integrated platform (direct integration).
- Webhook, for other tools. If the platform does not support Webhooks directly, use an intermediary tool.
- Paste the integration URL provided by the external platform or intermediary tool.
- Define the event that will trigger data sending, such as Lead capture or Tag.
- Read the data processing notice, check the confirmation box, and click Save.
How to receive data from other platforms in Hotmart Send?
This option is recommended when you want to bring leads generated outside the platform into Hotmart Send.
To configure it, follow these steps:
- Access your Hotmart account at https://app.hotmart.com/
- In the side menu, click Marketing and then Email Marketing.
- Inside Hotmart Send, click Settings in the left-hand menu and select Webhook integrations.
- On the next screen, click New integration and choose the option To receive data.
- Give the integration a name (we recommend including the platform name to make organization easier).
- In the Assign to tag(s) field, choose which tags the received leads should have in Send.
- You can also define tag removal, if necessary.
- Copy the link and token generated by Hotmart Send and complete the setup by pasting them into the external platform that will send the data.
- Confirm the configuration by clicking Save filters.
Important: the token must be included in the request body with the name hottok, exactly as generated by Hotmart Send. This field identifies and authorizes the data submission.
If the external platform does not allow defining the field name or requires a different format, you will need to use an intermediary tool to adjust the request.
How to test if the integration is working?
After completing the setup, it’s important to run a test. To do this, add a lead in the source platform (Hotmart Send or the external tool, depending on the integration type) and check whether it was correctly received in the destination platform.
This test helps confirm that events, links, and tokens were configured properly.
Frequently Asked Questions